Is Twitter, as a business, actually profitable? How would you make it profitable?
Could Twitter be closing in on a profitable business model? - Editors Weblog
I was surprised to discover that Twitter, as a business itself, is (allegedly by this website) not profitable. A bit of further search revealed several other sources citing the same thing. Could be wrong though... If anybody knows different, please correct me.
Anyway, it just strikes me as extremely ironic that so many marketers (though admittedly, I am not one of these marketers yet) are getting awesome returns on their Twitter lists while Twitter itself is not.
From the article:
In an interview with Der Spiegel, Twitter founder and CEO Evan Williams interestingly revealed that the company is considering a future feature which allows Twitter users to follow events in their local areas. |
So, Warriors: If you were in charge of Twitter. How would you make it be a profitable business? Affiliate links? Paid Twitter accounts? Micropayments for extra features? Start an onboard PPC like a search engine?
Or is this something that's totally out of the IM sphere that needs to be approached with a different mentality altogether? (I really doubt this though).
- Harry Behrens
- Harry Behrens
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- Harry Behrens
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