Offline Niche - Challenges and Insecurities.

I'd like to express my insecurities and challenges that are preventing me from tackling the offline niche.

My main insecurity is whether or not business generated from my online marketing will return the value to client that he/she pays me.

My main challenge is how to confidently communicate that I can - and sleep well at night knowing that I will -- with no prior case study to prove it.

Other challenge deals with my costs. Crunching the numbers, I'm coming out with HUGE numbers that I'm not sure local business will pay.


My strength is design. Writing, copywriting and coding I'm terrible in.

Here's my business plan so far:

One time fee to build their website. $400+ depending on what how complex the site is. My costs: I plan on customizing WP themes, and I do have Xsitepro as well. However, website design will not be my focus. Rather my ongoing internet marketing service. Fixed costs here will be coding and copywriting.


For every month, here are my projected costs and labor hours:

Job: Link building
Labor: 0 hours
Fix costs: $30 (I'm planning on outsourcing to neurolinker.com or similar service).

Job: Keyword Research
Labor: 4 hours
Fix costs: none

Job: PPC
Labor: 3 hours
Fix costs: $50

Job: Content/article writing
Labor: 1 hour
Fix costs: $60 (10 articles/month at approx $6/article)

Job: Social media, posting in local discussion forums, researching ideas, asking questions here, and basically anything that doesn't fit the above.
Labor: 10 hours (this will be my main activity)
Fix costs: none

Job: Monthly website content management/tweaking for conversion.
Labor: 4 hours
Fix costs: $100 (it's a killer, but I know I'll always need to hire coders).

Job: Customer support, visiting/calling client, preparing monthly reports, invoicing, and all related activities.
Labor: 4 hours (sounds like a lot, but I'm putting a lot of emphasis on this--at least for now)
Fix costs: $20 (gas, paper, ink, etc)


I'm very likely missing things, and of course, every client will be different. But above info renders the following:

Total labor: 26 hours
Total fixed costs: $260

Feel free to suggest figures, but I'm thinking $25/hour is what my knowledge is worth. At 26 hours = total labor costs: $650

Total $910/month but the business itself is not earning a dime, just merely paying fixed costs and it's only employee--me.
Add a reasonable 40% and we jump to a discouraging $1,274/month.


So, I ask a VERY vague, but hopefully somewhat answerable million dollar question:

With the above-said model with given labor hours and tactic: would you expect a typical dentist, hair salon, auto repair to net $2,000+ in increased business? What I thing will be a healthy ROI to make my business work.

Any my even-more-important question, well--more of a request--is to ask you guys to PLEASE revise my plan. Recommendations/criticism/advice on anything is welcomed.

My goal is to essentially run this business leaner, cheaper, more efficient without harming effectiveness, and be able to transfer savings to client.


Thanks a lot!