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4 years worth of clients - What next?

by jasonallvall
16 replies
Hello everyone,

I have been in the social media business for the past 4 years and over that time ive sold products to 5,342 separate people. I have each client's email which is why i know how many people ive sold to!

Some of these clients have been 1 time customers and others still buy from me today.

What would you suggest I do with this client list? Are there any funnel systems or strategies you use to ensure I get the maximum from my list. The social media industry has been on a constant upward trend but the prices have been on a gradual decline (hence why ive lost customers to cheaper competitors).

Please also note that these clients have not opted in to any newsletters etc etc. Its simply an export in excel of my sales.

I look forward to hearing your thoughts and suggestions
#clients #worth #years
  • Profile picture of the author AndreaBlom
    What kind of products do you sell? Could you introduce new items? Do you have a Facebook page to connect with old customers and create new ones? What about starting a newsletter? This could provide updates on your company, information relevant to your customers, a connectivity that will cause more loyalty.

    You could run PPC ads to get people excited about new products, best selling products etc. This would be a great way to reach new people and keep your already faithful customers updated on the best deals.
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  • Profile picture of the author JensSteyaert
    I wouldn't just start promoting products to them. perhaps you can sell them another service which is related to your first service and offer them a discount.

    Since they are your clients this shouldn't be an issue, if you want to promote products to them i would suggest you first send them to a squeeze page where they can choose toopt in or not.
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  • Profile picture of the author jasonallvall
    Can anyone suggest a good emailer as i feel the last time i contacted a % of the list the view rate was tiny (im concerned its going to their spam folder)
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  • Profile picture of the author Randall Magwood
    A good emailer would be Aweber. I agree with a few above who say to find/create products to offer your clients. People need to be refreshed every now and again about some of the effective strategies that have eluded them. This is where i would start.
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    • Profile picture of the author jasonallvall
      I have a fantastic new product which is very much related to what i used to sell. However, i did an email to about 500 of the clients and only 3 bought it!

      I then checked the stats and it was a pathetic 7% open rate! What confuses me is these people have PAID for services from me before. Its not like its a scrapped list of freebie people!

      Originally Posted by Randall Magwood View Post

      A good emailer would be Aweber. I agree with a few above who say to find/create products to offer your clients. People need to be refreshed every now and again about some of the effective strategies that have eluded them. This is where i would start.
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      • Profile picture of the author Steve B
        Originally Posted by jasonallvall View Post

        I then checked the stats and it was a pathetic 7% open rate!

        Jason,

        Your experience underscores the reason why "nurturing" and engaging with you subscriber base is so critical.

        My guess is, you don't actively and regularly send emails to this list. Maybe you've never contacted any of them since you sold them whatever it was you sold.

        If that's the case, and if the list were my own, I would do this:

        Send an email to your list with a catchy subject line with the intent to get as many emails opened as possible. Maybe that subject line refers to your previous product . . . something like . . . "Bill, thanks for buying my (product name), here's your $50 customer reward"

        Inside the email let the customer know that you appreciate their past business (if you can give a date when they purchased from you that will help them connect) and want to reward all your valuable customers with a $50 voucher go for . . . (tell them about your decision to start a new business doing such and such and you wanted to introduce them to the business by giving them $50 toward (whatever it is).

        The reward could be a $50 coupon off a $300 service, a valuable discount on a recurring membership payment, a product you create worth $50, you name it, something with high perceived value.

        The point is, you want your email opened and responded to so you can engage with your customer and potentially get a subscriber to your new business.

        Maybe only 1 in 10 responds. Maybe only 1 in 100 responds. That will depend upon how motivating and compelling your offer is.

        Even if it's just 1 in 100, that gives you 53 new subscribers to your business that you didn't have before. It's a start. And it won't get you in hot water for scamming since you're emphasizing your previously engaged business/customer relationship.

        Good luck to you,

        Steve
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        • Profile picture of the author Sid Hale
          Jason,

          I think Steve hit the nail on the head.

          It doesn't sound like you've done anything to engage your customers.

          You should have been communicating with them all along, but Steve given you a good plan recover what you can from the existing customer list and move forward. Just don't make the same mistake again, once you have done that. Stay in contact with your new respondents. Engage them regularly and give them good reason to open your future emails.
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  • Profile picture of the author WeavingThoughts
    This is exactly how I make my list. But then I don't have records of people more than over 2-3 years old. And from time to time people keep unsubscribing as well. But this is a nice way to monetize if you have something that is always in demand.
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  • Profile picture of the author David Hooper
    The first thing I'd do is segment the list...
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  • Profile picture of the author Samuel Adams
    When you build a business, the clients belong to you and you don't just perform a one time or one off service for them. T hose people appreciate your services and value the quality you can produce. Without an email list that you respond with regularly, you are just hopping from one job to the next, fearing the day when the work stops coming in.
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  • Profile picture of the author thedanbrown
    You could develop a new offer that would interest them, think something related they would also purchase or need/want.

    Then you could send them individual emails asking if they would like more information about the offer. List some of the benefits, use some scarcity and urgency, and you should get about a 40-60% response rate. Then you send them to a landing page where they opt-in to join your newsletter and redirected to the offer page. Then you can keep in touch with them easily and efficiently in the future, and build a deeper relationship with them also.
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  • Profile picture of the author writeaway
    Engage them first or else they might think you're spamming them if you place them on AR list and blast them with CPA ads.
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  • Profile picture of the author Jeffery Moss
    At this point, many of these customers on your list, are 'cold leads', as you have not talked to them in a long time. So they are not even really qualified leads. So either find a way to warm them up to your services again or start building an email list from here on out with future clients and closely stay in contact with those people so that you have a customer base and not just randoms that you worked with.
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  • Profile picture of the author master reseller
    Cutting your prices to match competition is not the answer, but you might offer more for the money you charge for these same services. As most customers will value quality and service over cheap price.
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  • Profile picture of the author jammu1317
    You can send them mail about new service and discounts offers etc etc so many of them get interested again also you can show latest work because most of clients didn't know how much work you did till now so show your best work also to them so they came to know you are well experienced person.

    Good luck.
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  • Profile picture of the author Jack Gordon
    I would not worry about being accused of spamming... you have a preexisting business relationship with every one of these people. That is a great advantage. It does not give you permission to abuse them (i.e. 2 emails a day for the rest of their lives), but I think you can do more than an email to try and refresh the list.

    If it were me, I would start a newsletter. By all means offer something of value to re-engage the list. But I doubt anything you do as a single effort will pay many dividends compared to the power of a monthly (or whatever) newsletter that reintroduces you, gives good value in each issue, and occasionally advertises some special offers.

    The idea is to work your way back into their lives in a way that you are there, and still perceived as the expert, when they decide they need you.
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