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Do you believe "less is more" when it comes to your webiste?

by cimbah
4 replies
I've done my research and found what looks to be a good niche. I bought a domain name and now I'm in the process of building my website to promote products in my niche. Naturally, as part of my research, I check out the competition. I came across one high ranking website in my niche and checked it out. The person is promoting one single product, but has over 16 pages on his/her website. Do you think that's too many pages?

Let's say my niche is acne - it's not, but we'll use that for an example. On my website I plan to provide information about the causes of the condition, treatments available, and prevention methods. Those areas will cover three separate pages. I'll also have a product page where I will be marketing the products I am promoting - that's another page. Added to that is my home page for a total of five pages. My goal is to provide quality information with keyword rich content. What I don't want to do it put anyone into information overload where they lose interest in my website before getting to the product page.

I'm thinking less is more when it comes to the number of pages on a website promoting a product or products. What is your opinion on this?

Thanks!!!!

Chris
#less is more #webiste
  • Profile picture of the author Richvanstratum
    The 16 page the other site has may be just pages optimized for other keywords to improve the SEO for other "Acne" related keywords.

    For example my main keyword is acne (it wouldn't be cos it's too broad and browsery, we want buying keywords). Going for just one keyword will get you just a small bit of the overall taffic. If you did a bunch of keyword research you'll have other keywords such as "cure acne now", "buy acne treatment", "get rid of acne" etc. You can create keyword optimized pages for these other keywords and target them as well, they all want a cure for acne. You don't need to have a link from your main keyword page to these other pages but the other pages should link back to the main page.

    I'd take another look at this. If I was a desperate teenager who wanted to cure my acne NOW, which he/she would, what are they looking for? If I wanted to find out information and read up on it, your site sounds great. If, however I wanted an answer right now and had just typed in "buy acne cure product" and your informal site came up, i'd ignore it - Why? I want to buy a cure now.

    Like I said it depends on your market and how the potential buyer is likely to react and how they're feeling. I have a landing page targeting one product and one primary keyword. All you can do is sign up and buy the product. However I have 56 other pages that target other related keywords and point them back to the main landing page.

    I hope that helps you a bit,

    Rich.
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  • Profile picture of the author Jeremy Kelsall
    It really depends on the niche you are going into...

    Think about what kind of customers you are dealing with. Here are a couple of examples...

    Niche: Ovarian Cysts - These people want a lot of information, because it is a medical condition and they are cautious. So, you can either give them all the information they are looking for or they will bounce around the net to find it and probably buy from someone elses page

    Niche: Video Games - They just want a link. When I first started in internet marketing I made a killing in this niche and I swear to you, my pages had nothing but 200 words and a link at the bottom of it..that's it. They just wanted to find where they could get the game.

    There really is no hard and fast answer to what your asking. In the end, it all boils down to what kind of people you are trying to sell to. If you try to lump everything under the same umbrella, you'll be sorry you did.
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    • Profile picture of the author cimbah
      Rich, I understand what you're saying about creating additional keyword rich pages and liking them to the main page, but not having them appear on the navigation menu of the main page. That makes sense to me. Thanks for your input and your suggestions!

      Jeremy, thank you for bring up the point about not applying the thought of "less is more" to every niche I approach and for providing examples. It's something to keep in mind as I research and market particular niches.

      Thanks again to both of you!!!

      Chris
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      • Profile picture of the author Intrepreneur
        I've used dog training and I think I've gone too far with my information and it's going to ruin the product.

        I've posted about it hoping for some advice.

        I really hope more information hasn't runined my initial plan.
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        SEO, copywriting and backlinks service UK
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