Am I being an idiot?
This involved buying domain names that are misspelt and relying on people who are searching the net to enter the misspelt domain name and land on your site through having entered the mis spelt domain name.
An example they gave was kim Kardashian...(now I have no clue how to spell that, in fact I went to Google, started typing it in top get the correct spelling)... They are saying that most people who are searching for kim Kardashian will not know how to spell it and will enter the incorrect spelling. If you have an Exact Match Domain (EMD)... you will pick up that traffic.
Now the flaws I see in this are for starters Google gives little credence to EMDs but that's another story, there are many ways to misspell Kardashian so which misspelling would you pick? You can't go too wrong with the word kim which brings me to the point of this concept/training/product or whatever, and that is Google will fill in the correct spelling for you!
You don't even get to the end of Kim before Google suggests Kim Kardashian.
Another example they gave was Messi Shoes and that a lot of people only put in one "s". It does not matter Google will fix it for you.
But a lot of people actually start typing in the url fields at the top they argued. But once again IT DOES NOT MATTER Google corrects the spelling.
Am I just being a FIGJAM here or do you agree? Let me know.
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