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Where/How to Get Affiliates

by Debbie Allen
26 replies
I am working on a new ebook that is in a totally new niche for me...at least it's one that I have never tried online before. I am working hard to make the ebook high quality and useful, it should be ready in a couple months. I plan to use ClickBank to promote it - hopefully getting affiliates to help me out.

My question is: Is there a simple way that I can be working at building future affiliates for this product now? Remember, I currently am not involved in this niche at all.

If not, how likely is it that affiliates will promote a new, unproven ClickBank product? Should I be looking at other avenues?

Any advice would be appreciated.

Thanks,

Deb
#affiliates #where or how
  • Profile picture of the author Andy Fletcher
    Start making contact with people that sell related (but not directly competitive) products. Tell them you're looking for help to make it as high quality as possible and ultimately to be able to cut those you work with in on the profits.

    OK. I've just reread that and it sounds really cheesy. Take the sentiment for what it's worth and ignore the way it sounds

    I've posted this in several threads but it's highly relevant. If you are selling shoe polish. Don't go after other people who sell shoe polish. Look for people who sell shoes or professional shoe polishers. They are your partners.
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  • Profile picture of the author Debbie Allen
    Thanks Andy - that helps. I will contact some people that have related products and maybe ask them to joint venture with me in some way.

    What are your thoughts about Clickbank affiliates promoting new, unproven products. Does it take a long time before they will - I mean for someone that doesn't have a name that is well recognized?
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  • Profile picture of the author Andy Fletcher
    I've not had much Clickbank experience but the myth that they promote that you put up your product and people just find it and start promoting it is a load of rubbish. People find existing proven products and start promoting them but brand new ones from unknown vendors just don't get picked up. You have to hunt affiliates down for yourself and build the initial gravity before people look.
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  • Profile picture of the author Debbie Allen
    That's what I expected. I will start working on making some initial contacts - thanks for the suggestions.
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  • Profile picture of the author JamesPenn
    Hi Debbie

    While my writer was working on one of my niche products, I sent the below email out to a few potential affiliates and JV partners. I have emitted a few details.

    ================
    Hey FIRST NAME

    My name's James Penn and I just thought I'd send this email to introduce myself to you. I'm currently working alongside natural health and beauty expert ____________ to create a product entitled '____________________'.

    The product is still in its early stages of development and I hope for it to be finished within the next week or two and ready to launch to the public by mid August.

    The product will discuss:

    * diet/nutrition for longevity (top anti-aging foods)
    * supplements
    * herbs
    * types of exercise to rejuvenate
    * stress, sleep, ways to reduce anxiety/stress
    * menopause
    * osteoporosis prevention
    * skin rejuvenation
    * social aspects (goals, belonging, relationships)
    * happiness (self-esteem, attitude)

    I know you probably aren't familiar with myself or ________'s work, but we have co-created other products, including '_________________________________'. You can download a free copy of this report at the link below to sample the quality of our work.

    DOWNLOAD LINK HERE

    We hope for our new report '________________________' to take the market by storm and would be wondering if we could have your help when we do finally launch?

    I'll be setting up an affiliate programme for the report and will pay between 60-75% commissions.

    If you could let me know if this is something you would like to be involved in then that would be great and I'll contact you closer to the time with more information.

    In the meantime, if there's anything I can do to help you and your business then just let me know. If you'd like a free one way link from my blog at ______________________ then just get back to me with your anchor text and the website you'd like me to link to and I'll add it. Also, if you'd like to contribute a blog post then let me know and I'll add it (of course with a backlink for you and links to your products)

    I think that's about it for now. Please get back to me if you are interested (or just tell me to go away, I wont take it personally :]

    Thanks
    James Penn
    ===============

    Hope this helps,
    James
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  • Profile picture of the author KristenArnold
    Don't forget the power of your social media contacts as well. You casually ask people in your social network (both online and offline) if they can help spread the word.

    You should direct them to a special affiliate sign up page that is very "THEM" oriented- answering all the questions of why they should promote your product, instructions for review copies and the biggest question affiliates want to know "HOW MUCH" will they make by promoting. You can do this now before your ebook is even ready.

    Clickbank is an easy way to leverage affiliates that are already in the network but you still have to provide them great promotional materials to make it cut and paste easy to fold you into their product line.

    Good luck!
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  • Profile picture of the author CDawson
    Banned
    You could post that you need affiliates in the JV section of the forums.
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  • Profile picture of the author Debbie Allen
    James,

    Thanks so much for the email idea - I will use it! Slight alterations and it will work for me. Hopefully I can get some people on board now.

    Debbie
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  • Profile picture of the author John Atkins
    Hi Debbie Allen,

    Well first thing's first: If you're going to promote it @ clickbank, set the commision rate @ 75%

    That will definitely attract more affiliates.



    I suggest that you search for people who own a list, preferably a big list. You can search for their sites & contact them directly or you can put up an ad in places such as WF JV section.

    I also suggest that you offer your product to them for free. Serious internet marketers will ask you for this anyway...

    If you're product is of good quality & if your affiliate commisions are high, then you'll definitely get some good affiliates!

    Hope that helps!

    Regards,
    IM Headlines
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    • Profile picture of the author Andy Fletcher
      Originally Posted by IM Headlines View Post

      I suggest that you search for people who own a list, preferably a big list. You can search for their sites & contact them directly or you can put up an ad in places such as WF JV section.
      I recommend starting with smaller players with smaller lists to start with. They are easier to get on board and a great proving ground for your offer. Big affiliates with big lists are far more likely to discuss terms with you if you've got a proven product and sales funnel than if you just approach them cold.
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      • Profile picture of the author John Atkins
        Originally Posted by Andy Fletcher View Post

        I recommend starting with smaller players with smaller lists to start with. They are easier to get on board and a great proving ground for your offer. Big affiliates with big lists are far more likely to discuss terms with you if you've got a proven product and sales funnel than if you just approach them cold.
        Well if you look at it from a certain point... you're right.

        But let's take a look at it from another point:

        People with big lists will usually generate more sales, so wouldn't it be better if you try to contact a few big internet marketers rather than a lot of small internet marketers?


        Of course, this depends on many factors... Perhaps the two biggest factors that will determine a good relationship with big internet marketers are:

        1. Commisions
        2. Quality of the product

        1. As I said earlier, an affiliate will appreciate a commision of 75% and he will more likely promote your product if the commisions are high. A lot of marketers, especially the big ones, prefer to promote high priced products. (For example: I'd rather promote a $200 product instead of a $30 product)

        2. Obviously, the quality of the product must be good! If an internet marketer (any marketer) likes the product himself/herself, then the chances of him/her promoting your product are definitely going to increase!

        BUT, if your product is just, let's say.... the average product and it's being sold for a cheap price, then yes, you may be better off if you work with smaller internet marketers


        Regards,
        IM Headlines
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        • Profile picture of the author Andy Fletcher
          Originally Posted by IM Headlines View Post

          Well if you look at it from a certain point... you're right.

          But let's take a look at it from another point:

          People with big lists will usually generate more sales, so wouldn't it be better if you try to contact a few big internet marketers rather than a lot of small internet marketers?


          Of course, this depends on many factors... Perhaps the two biggest factors that will determine a good relationship with big internet marketers are:

          1. Commisions
          2. Quality of the product

          1. As I said earlier, an affiliate will appreciate a commision of 75% and he will more likely promote your product if the commisions are high. A lot of marketers, especially the big ones, prefer to promote high priced products. (For example: I'd rather promote a $200 product instead of a $30 product)

          2. Obviously, the quality of the product must be good! If an internet marketer (any marketer) likes the product himself/herself, then the chances of him/her promoting your product are definitely going to increase!

          BUT, if your product is just, let's say.... the average product and it's being sold for a cheap price, then yes, you may be better off if you work with smaller internet marketers


          Regards,
          IM Headlines
          I think I may have explained myself badly. I'm not saying don't go after big lists, I'm saying don't go after big lists straight off.

          Contact a few smaller players. Run some promotions. Figure out the kinks. Find the kind of offers that convert best. *Then* hit up the bigger players when you can guarantee them a commission. By this point you should be so confident you can offer them a guaranteed minimum payout, then they'll really sit up and take notice.
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          • Profile picture of the author John Atkins
            Originally Posted by Andy Fletcher View Post

            I think I may have explained myself badly. I'm not saying don't go after big lists, I'm saying don't go after big lists straight off.

            Contact a few smaller players. Run some promotions. Figure out the kinks. Find the kind of offers that convert best. *Then* hit up the bigger players when you can guarantee them a commission. By this point you should be so confident you can offer them a guaranteed minimum payout, then they'll really sit up and take notice.

            I see, I'm catching your drift much better now.

            In a nutshell, what you're saying is this:

            Prepare yourself with the small players, then shoot it up with the big guys.

            Good Analogy mate

            It's a very good approach especially if you have no reputation & no experience whasoever.
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            • Profile picture of the author jimfurr
              About pricing your product...

              You need to approach it properly, you
              do need to split test.

              Try 2 different sales pages where
              the only difference is the price.

              Split Test $97 and $67

              Then

              Split Test $27 and $47

              You might be Very surprised
              at the outcome


              Jim ><>

              A little clarification about Split testing:

              I would do this on You dime, not with JV traffic.
              Do a PPC campaign and send
              traffic to your site like this:

              Do 2 campaigns with the same ads, use only
              Google ads, not Google network and not
              Content partners.

              Do two ads and split them evenly
              with views/clicks (50/50)

              Same with the second campaign
              use the same ads as the first
              campaign so traffic quality
              matches up.

              Only use 5 to 15 keywords tops.

              Cap daily spending at what you can afford:
              $5 Daily or $20 Daily/ etc.

              But pay 4 times the going rate
              for your keywords. If they
              are around $0.45 then
              plug in $1.90.

              It should not get anywhere
              close to that, but your
              daily limit will help if it
              should reach that
              amount.

              Use Broad,phrase and exact
              match until you see
              what is working.

              When you see some kw's
              doing well, delete those
              from the campaign and
              start a new campaign
              with each performing
              KW with it's own.

              Be sure your landing page or
              sales page is optimized for
              those keywords.

              That will get you started.

              HTH

              Jim ><>
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  • Profile picture of the author Debbie Allen
    Kristen & CDawson - great suggestions. That's why I love this forum - the help is here if you ask for it!

    Thanks!!!
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  • Profile picture of the author Debbie Allen
    Yes - I planned to offer 75% commission and a free copy of the ebook. I love the idea of looking for affiliates in the JV section of the forum (why didn't I think of that - duh?). Thanks IM Headlines
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  • Profile picture of the author DesignWarrior
    Network! You can never go wrong with getting the word out and getting interest NOW. Clickbank is wonderful so I see no issues with you having enough affiliates. Set the profit to 75% for someone and they will jump on it!
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  • Profile picture of the author Debbie Allen
    I have a few small lists but this product is in a totally new niche for me so the people on my lists probably will not be interested. I'm getting some great ideas now about related products - so I will contact some of those webmasters first.

    It would be great to have a few people on board before I get the ebook complete.
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  • Profile picture of the author Debbie Allen
    I haven't decided on the price yet ..... initially I thought I should keep the price low but maybe not
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    • Profile picture of the author John Atkins
      Originally Posted by Debbie Allen View Post

      I haven't decided on the price yet ..... initially I thought I should keep the price low but maybe not
      It depends on many factors such as the content of the e-book.

      Read other e-books & check their prices, then compare them with yours. I'm sure that you can come up with a good price
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  • Profile picture of the author Debbie Allen
    Hmmmm...I didn't even consider PayDotCom - I'll look into it, thanks.
    Yeah, I get the idea, get some speed built up, some credentials so to speak before approaching the big players. Makes perfect sense.
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  • Profile picture of the author new2ebiz
    Don't think I've seen someone mention this yet.
    Be sure you have a page setup for affiliates with helpful tools and content. The better affiliates want different size banners, some articles, short blog posts are good, a classified ad and an solo email article; stuff like that. Some of the most successful marketers also have an affiliate email lists with regular training and annoucements.
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    Work Smarter http://www.new2outsourcing.com

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  • Profile picture of the author Debbie Allen
    That's a good point new2ebiz - thanks!
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  • Profile picture of the author Debbie Allen
    Jim,

    You are so generous - this is the kind of thing that this forum is known for - wisdom, kindness, and generosity all in one package!

    Thank You!

    Debbie
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  • Profile picture of the author RedMatrix
    Yes, thanks Jim. That's a good Warrior.
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    ~Dave

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  • Profile picture of the author artsub
    Hi Debbie,

    I have a couple of suggestions for you...

    1) Rather than an eBook, make it video. It is really not much (if any) harder to produce, but has a much higher perceived value, so you can either sell it for more, or sell more on them.

    2) What ever you do, don't skimp on the copywriting... and don't try and do it yourself. If a copywriter is charging less than $1000 (bare minimum) to do your sales copy, then they don't value their own services high enough, so I wouldn't look at them. I know this is a big expense, but it is so important. Not just because you will make twice as much per visitor, but you will get a bunch more visitors, because more people will want to JV with you, because you will have higher conversions. It is the difference between success and failure.
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