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Any aspiring IM Gurus care to explain this to me?

by addlet
15 replies
I just watched a webinar titled (Moderated)

They said that you need to sell high price products, $497+ mark but they also say it takes the same amount of work…(give or take miniscule amounts)….to create a high ticket product as it does to create a low ticket product....($7-9 mark)

So sticking with the IM niche, let’s take the example of building a PBN (Private Blog Network) there are only about 10 steps that are essential to setting up a PBN.

Now if you put together a low price product of setting up a PBN are they suggesting that you leave some of the detail out in the 10 steps when doing the low priced product and then put them in for the high priced product?

If you leave out one of the steps in setting up a PBN then the PBN is virtually useless.


Let’s use a niche I have absolutely no idea about, Dog Training......(though I have seen a picture of a dog at least once)

To train your dog to sit or whatever it is simply a matter of taking your dog through the command and then reward him.

So you may have to say sit Rover, push his bum down so that he is sitting, then pat him saying “good boy” and give him a dog treat.

It is then simply a matter of “Rinse and repeat” “Rinse and repeat” “Rinse and repeat” “Rinse and repeat” “Rinse and repeat” “Rinse and repeat” “Rinse and repeat” till he gets it.

I find it difficult to comprehend how you can turn THAT into a high price product without pissing off your customer, especially if they have already bought the low end product first.

A Brain Surgery or Rocket Science product may be a different story.
#aspiring #care #explain #gurus
  • Profile picture of the author Synnuh
    I get to be a guru. Finally!

    Anyway

    There's more to it than just teaching your dog to sit. Teach them why the dog is choosing to obey you. What you need to do with your body language if the dog doesn't want to obey you.

    Do's and don'ts that you've learned from training your own dog. Video proof that you took your own badass mutt and trained it to sit.

    Bonus: Learn how to teach your dog to get a beer from the fridge and grab the remote on his way back.

    Buy now and we'll send you the complete 12-DVD set which includes...

    - > How to make your mutt the envy of the local park.
    - > Best places to use your mutt to pickup chicks.
    - > The treats that keep your dog from bombing you out of the bedroom.
    - > How to teach your dog to use the toilet. (Cat's do it, Fido can too)

    And FREE collar tags with your personalized name and address.

    -----------

    No longer a $7 product, took just as much time to get someone to buy it.

    At least that's what the voices say.

    I wouldn't pay $497 for it tho..

    Someone with a rowdy mutt that has bad gas might.

    -----------

    You could sell a 10-step marketing course to insurance brokers, teaching them how to utilize a private blog network to rank a website that generates fresh leads.

    They would EASILY pay $497, hell $4,997 for it if the product was actionable and worked.

    P.S. I'm mostly talking about of my ass. Except the dog flatulence, and the insurance marketing program. I'd have paid big for one of those.
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    • Profile picture of the author addlet
      Rrrrrrrrrrrrrrright! OK yeah I guess that make sense the dog bit ie getting the beer farting etc...(picking up chicks? Well hmmmm dunno about that. Less you talk'n doggy style. (That's a joke son Ya gotta laugh son Ya list'n to me boy - Foghorn Leghorn

      Re. the PBN course to Insurance Brokers, I don't know that they would understand about Blog Networks. Sounds like it would need to educate them first. Still you never know.

      Thanks. I now anoint you a Guru
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  • Profile picture of the author Tom B
    Banned
    Originally Posted by addlet View Post

    I just watched a webinar titled (Moderated)

    They said that you need to sell high price products, $497+ mark but they also say it takes the same amount of work…(give or take miniscule amounts)….to create a high ticket product as it does to create a low ticket product....($7-9 mark)
    Sounds like fairy tales and bs marketing courses to me. I've created many high ticket items and they always, always were a lot more work than something I would sell for $7.

    Now, if you plan your product line out, then you can tap into a synergy that can speed up the process.
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    • Profile picture of the author addlet
      Yes I sort of get what you are saying about the synergy bit. But at the end of the day, using the dog niche in particular training your dog it is simply a process of rinse and repeat. And as far as the PBN example I used you either going to bullshit them and leave bits out in which case it would not work and wouldn't you loose credibility?
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      • Profile picture of the author Tom B
        Banned
        Originally Posted by addlet View Post

        Yes I sort of get what you are saying about the synergy bit. But at the end of the day, using the dog niche in particular training your dog it is simply a process of rinse and repeat. And as far as the PBN example I used you either going to bullshit them and leave bits out in which case it would not work and wouldn't you loose credibility?
        No, you don't need to bs anyone. Like you said, you won't be selling a "How to train your dog to sit" for $500. But you could sell that for lower and if you package it up with videos, check lists, software or whatever compliments them training their dog to sit, you could still get to the $100 range.

        Now, as I said, if you planned your product line out, this would have been a piece of the bigger course. There is a lot more to owning a dog than making them sit. Positive reinforcement, negative reinforcement, the right foods, maintain a healthy mutt and so on.

        When you start putting all of those together, you're starting to hit the bigger prices because you're offering a lot more.

        Also, you don't need to create a $500 course. Five $100 courses does the same things as well. I do agree that higher priced products makes it easier to break higher income barriers.
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  • Profile picture of the author Miguelito203
    Originally Posted by addlet View Post

    I just watched a webinar titled (Moderated)

    They said that you need to sell high price products, $497+ mark but they also say it takes the same amount of work...(give or take miniscule amounts)....to create a high ticket product as it does to create a low ticket product....($7-9 mark)

    So sticking with the IM niche, let's take the example of building a PBN (Private Blog Network) there are only about 10 steps that are essential to setting up a PBN.

    Now if you put together a low price product of setting up a PBN are they suggesting that you leave some of the detail out in the 10 steps when doing the low priced product and then put them in for the high priced product?

    If you leave out one of the steps in setting up a PBN then the PBN is virtually useless.


    Let's use a niche I have absolutely no idea about, Dog Training......(though I have seen a picture of a dog at least once)

    To train your dog to sit or whatever it is simply a matter of taking your dog through the command and then reward him.

    So you may have to say sit Rover, push his bum down so that he is sitting, then pat him saying "good boy" and give him a dog treat.

    It is then simply a matter of "Rinse and repeat" "Rinse and repeat" "Rinse and repeat" "Rinse and repeat" "Rinse and repeat" "Rinse and repeat" "Rinse and repeat" till he gets it.

    I find it difficult to comprehend how you can turn THAT into a high price product without pissing off your customer, especially if they have already bought the low end product first.

    A Brain Surgery or Rocket Science product may be a different story.
    You have to think about this stuff from a business standpoint. When those people said that it takes the same amount of work to create a low-cost product as it does a higher-priced one, I think they were referring to the overall process -- like having to create an e-book/written content, videos, and maybe some audios to go with it and so on. Stuff like that is the same -- no matter the cost of the product.

    When it comes to the cost of the product, it's all about perceived value. Does what you teach the customer provide him or her with a long-lasting solution to their problem? If so, they will probably pay a crazy amount of money for it. It's why, for instance, you might see some quality, blogging products that cost $37.00 while others may costs $497.00. As long long as the product works, the price doesn't matter that much -- as long as people are willing to pay you for it at the price you set.

    Joey
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    • Profile picture of the author Tom B
      Banned
      Originally Posted by Miguelito203 View Post

      As long long as the product works, the price doesn't matter that much -- as long as people are willing to pay you for it at the price you set.

      Joey
      So... price does matter.

      Selling a $37 product for $500 will lose you a lot of customers and give you a bad name in the long run. I guess some people don't really care about things like that.
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  • Profile picture of the author JensSteyaert
    You could offer a low fee for a course explaining how to set up a PBN and then charge a high fee for helping them setting it up.

    That would be a more ethical way to market high ticket products than just leaving things out so the couse doesn't work. How would you plan on advertising the course if it doesn't work?
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    • Profile picture of the author GeoffTodd
      Originally Posted by JensSteyaert View Post

      You could offer a low fee for a course explaining how to set up a PBN and then charge a high fee for helping them setting it up.

      That would be a more ethical way to market high ticket products than just leaving things out so the couse doesn't work. How would you plan on advertising the course if it doesn't work?
      I think that's the best way to offer a high ticket products. I think a good high priced offer should have some personalized services associated with it. Another example is: here's a $27 ebook on setting up a sole-proprietorship, but for $297 I will personally set it up for you.
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  • Profile picture of the author Lance K
    Originally Posted by addlet View Post

    They said that you need to sell high price products, $497+ mark but they also say it takes the same amount of work…(give or take miniscule amounts)….to create a high ticket product as it does to create a low ticket product....($7-9 mark)
    They lied. Sort of. It depends on who is doing the work.

    It may take roughly the same amount of work on your part if you're hiring freelancers to do it all. If it doesn't require much extra work from you, you can rest assured it's going to take quite a bit more money. Which is fine. But their presentation (based on how you've described it) seems like "sleight of hand" marketing.

    This sounds to me like more "marketers" who are more concerned about how much value they can extract from you than how much value they can provide to you. There's profit to be made from both approaches. But the reputation earned will be far different.
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    • Profile picture of the author Steve B
      For $500, they should give you the dog already trained.

      Steve
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  • Profile picture of the author LaneB
    The difference between your low end products and high end products all boils down to two things:

    Perception of Value (fluff/reputation)

    and

    Access (hand holding/coaching)

    That's it. You can build a reputation a la Kern and suddenly your typically $17 WSO is now worth $197 etc etc etc.

    Or, take your program, build a step by step system around it, through in methodical coaching and add a community for members to interact and now you have a mid-ticket monthly subscription or $497-$997 one off price point.

    The numbers are all relative. They key to understand is give the information and charge for the access to you (consultations/coaching/masterminds/over the shoulder/etc).

    I wish I could elaborate more but if you want I'll take you through my membership and explain the methodology behind the course content and pricing. Just PM me.

    Very respectfully,

    Lane
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  • Profile picture of the author fatchap
    They sound like charlatans to me. If it was just as easy to make people spend $500 as $7 then all these department stores would be selling $500 cushions!
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  • Profile picture of the author DubDubDubDot
    Originally Posted by addlet View Post

    I just watched a webinar
    That right there is the source of your confusion. Stop watching that nonsense. "Internet marketing" webinar = fake guru talking about how awesome he is and trying to convince you how easy it is to make big bucks online.
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    • Profile picture of the author GeoffTodd
      Originally Posted by DubDubDubDot View Post

      That right there is the source of your confusion. Stop watching that nonsense. "Internet marketing" webinar = fake guru talking about how awesome he is and trying to convince you how easy it is to make big bucks online.
      I agree, webinars can also be painful. My wife listened to one the other night where the host spent 15 minutes going over how to fill out the order form. I thought: "Really? You need to walk people through buying your product?"
      She watched another webinar after that and most of the Q&A at the end was because people were having trouble adding a promo code to the order form...

      I really had no comment after that.
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