IM sales copy

I think it's provide a sense of scarcity...I do believe it's over-saturated though. So I have to agree.

Because If I offered you access to my top secret marketing techniques that earn me thousands of dollars in income, or I offered you a basic marketing plan that does the exactly same, which sounds more appealing?

Because the market responds to it by opening their wallets.

Be careful - you're starting to slide down the slippery slope of believing you are your market... and what makes you tick is what makes them tick.

Waste of brain cycles and focused on the wrong side of the sale.

Pay attention to what those who DO BUY care about and think.

That's where the money is.

Sign of a buyer vs seller.

I'm not too fond of Fahrvergnügen.

Underground. Tricks.

If it's used by many, it's a good indication that it works. Perhaps just not for you.

It's simply because its working!

When you notice rising trend of something, as an Internet marketer, you simply start using it or learn from it.

Secret gets the reader interested and curious

Every marketer have their own marketing strategy. The conversion rate defines which is correct. The "secret" still has impact on conversion rate so people are still using that word to make a positive appeal to their targeted audience. So you may not like it but other can like it and marketers can take advantage it. As you call them marketer, they know how to convert more people to buy and for maximum conversion they choose the right works in this case the converting word is "secret".

P.S. I personally do not think there is any secret. The success comes after hard work. If you can not work hard no secret can help you to be succeed at the long run.

They used the phrase "secret" in their marketing copy in order to create a sense of urgency for the buyer to buy.

Remember we are internet marketers..... those Jedi Mind tricks dont work on us... but regular people do not have the Jedi training us internet marketers have

It's like every mailing list uses the first name personalization, we are so used to that, but someone not of the I.M. world, would say.... WTF this email knows my name!? (actual response once from a subscriber lol)

The answer is simple: it is what gets people to buy their product.

I mean, why bother buying a product that is OUT AND IN THE OPEN.

I am most sure I wouldn't buy a product that wasn't a secret and could be found online with a quick Google search.

Of course, you don't have to buy it, and you don't have to criticize some of the product sellers who do this.

The reason why many of us use it is because it helps spice up our copy without having to work too hard on it. It's a simple technique I think works well but only if you use it right.

It helps to remember that a lot of people getting an e-mail or seeing a product will be fairly new to the game and aren't jaded and tired of seeing all the "secret" tricks being rehashed over and over again. To them, the secrets are still new and fresh and it's a good ploy to reel them in. I used to be on all sorts of marketing lists from "gurus" who were going to reveal the latest and greatest secret. Now that I've been around the block I've trimmed the fat and only subscribe to a handful of people in the industry that I respect.

We are hardwired to pay attention to certain concepts or words.

Secret.
Sex.
Amazing.
Forbidden.

We all want secrets. We all like sex. We like shiny things. We want to do exactly what we can't do. Just basic human nature.

Read Influence by Cialdini to understand the mechanism behind this principle.

i am suprised so many people are trying to explain this, I thought it was a secret why secret works

anton

It works - especially upon newbies. Most people who are new and haven't made 1 cent yet believe that "gurus" are holding something back from them... that "something back" is the elusive *secret*.

Here is a list of the Hardy Boys series. I loved this series as a kid.
Note how many titles contain the word "secret" and "mystery" or
cognates.
Maybe this writer knows how to sell books. So it's not just
internet marketers.



1. The Tower Treasure
2. The House on the Cliff
3. The Secret of the Old Mill
4. The Missing Chums
5. Hunting for Hidden Gold
6. The Shore Road Mystery
7. The Secret of the Caves
8. The Mystery of Cabin Island
9. The Great Airport Mystery
10. What Happened at Midnight
11. While the Clock Ticked
12. Footprints under the Window
13. The Mark on the Door
14. The Hidden Harbor Mystery
15. The Sinister Signpost
16. A Figure in Hiding
17. The Secret Warning
18. The Twisted Claw
19. The Disappearing Floor
20. Mystery of the Flying Express
21. The Clue of the Broken Blade
22. The Flickering Torch Mystery
23. The Melted Coins
24. The Short-Wave Mystery
25. The Secret Panel
26. The Phantom Freighter
27. The Secret of Skull Mountain
28. The Sign of the Crooked Arrow
29. The Secret of the Lost Tunnel
30. The Wailing Siren Mystery
31. The Secret of Wildcat Swamp
32. The Crisscross Shadow
33. The Yellow Feather Mystery
34. The Hooded Hawk Mystery
35. The Clue in the Embers
36. The Secret of Pirates' Hill
37. The Ghost at Skeleton Rock
38. The Mystery at Devil's Paw
39. The Mystery of the Chinese Junk
40. Mystery of the Desert Giant
41. The Clue of the Screeching Owl
42. The Viking Symbol Mystery
43. The Mystery of the Aztec Warrior
44. The Haunted Fort
45. The Mystery of the Spiral Bridge
46. The Secret Agent on Flight 101
47. Mystery of the Whale Tattoo
48. The Arctic Patrol Mystery
49. The Bombay Boomerang
50. Danger on Vampire Trail
51. The Masked Monkey
52. The Shattered Helmet
53. The Clue of the Hissing Serpent
54. The Mysterious Caravan
55. The Witchmaster's Key
56. The Jungle Pyramid
57. The Firebird Rocket
58. The Sting of the Scorpion

-Ray Edwards