Need some expert advices from fellow IM ..

Here's the thing, I have been blogging for over five years now. I have probably purchased almost every type of theme out there.

I changed, Redesigned edited tweaked or redesigned my site hourly over 100 times by now!

The thing is… It just about rarely makes any significant difference at all!

I hope this is not discourage you. As it sounds like you are already spending money on this… But the only thing you really need to worry about content and how your marketing the website.

Nine times out of 10 current theme you have is probably just fine.

I would spend the time and money on marketing and content generation or buying anything.

If you think I'm joking you can go to archive.org and check out some of my websites (not going to list them here, already got in trouble for that) and go through the archives from about years and back and see how often my site changed colors, Themes and designs

I am speaking from experience. Not the best use of your resources.

I have done well with lots of my old sites using ugly free themes.

As a matter of fact, one of my most successful membership sites is running on a pretty bare free theme.

bottom line, people dont really care about how fancy your logo is... they came to your site to get information. If the information is good... they will keep coming back and they will share it with others.

The coach is right, most marketers get caught up with the themes and cosmetics and never get around providing value and relation with their leads.

Yes you may wow your leads with a fancy lookin blog but as Shania twain says, that dont impress her much.

People join people not biz opps or shiny products (unless they got the shiny product syndrome) and the only way to get people to join you in your business is showing a "feature" and why it will "benefit" them in their business.

This creates questions in their core that they didn't even know they have.

Like a can of soup for camping that has a feature of easy "ring tab" so that you can open it without needing a can opener. This feature has tremendous "benefit" to those who go camping, hungry and doesn't have can opener.

Look at Google at how simple and basic the site is, but the feature and benefit it gives to people makes it the number one internet site in the world now and forever.

Joe

When you plant a tree, you shouldn't go dig it up every now and then to inspect the roots to see how strong they have become. Do the normal stuff: water, prune, feed it, but don't dig it up!

The same goes for your site. Spend your time, money and energy on the things that will make it grow. Digging it up and starting over probably won't accomplish much if the content is remains the same.

There are many ugly blogs out there that are very popular and many pretty ones that aren't.

The content you are posting will determine whether people come to your blog and/or return.

Design is a second thing. If you have information people want, they will read it no matter what.

Look at our newspapers. They work so well because they are simple.

Content is King! Use your time and money to add content and drive traffic to your site.

Attracting the visitors is not an easy task and at first you have to be very clear about your site design. You can use various methods for your sites and can earn some more with these methods.

You can

running contests to your readers
asking survey
offer webinar
pay per share
coupons
affiliate products offer
newsletters

etc

Make your audience talk and share about your site.