Clickbank vs JVZOO

I could be wrong because I'm not a seller but I buy regularly from both. Keeping in mind that outside perception is far different from your inside reality, here's what I've seen over the years.

Clickbank gives people a sense of security because they refund within 56 days and in many cases they will refund within 8 weeks or 2 months so there's very little risk. I've heard Clickbank fees are higher than normal but I would imagine that depends on different factors for each Vendor.

I don't think JVZoo gets involved in seller refunds - not like Clickbank does. That isn't good when sellers happen to disappear before their zero to rarely more than their 30-day warranty period is up. Adding a physical address and phone number along with a responsive help desk builds the trust you need to get and keep your customers happily opening up your emails down the road because I'm guessing that's where the bulk of your money will be coming from in the long run.

I've also seen marketers offer affiliates 75% to 100% commission on the front end for something with high perceived value for no more than $7. That's enough motivation to make affililates "want" to promote your product while you build a nice, big "buyers" list of future customers that will buy your higher priced products directly from you so you can offer more value instead of paying more affiliate commission.

The only way to grow a sustainable business is with repeat customers over time...especiclally if you promote or make consumable products people love to talk about because they work.