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Do you use Selfies to promote your brand?

by nidhib
9 replies
I recently read this post on LinkedIn about how seflies have been used to build a brand and in turn get more ROI.

Have any of you used selfies as a part of your campaigns? How has this worked for you?
#brand #promote #selfies #social #social media
  • Profile picture of the author magnus1
    I've used them on my website and squeeze pages. I get a pretty high opt-in rate but I really haven't tested the difference between those and no selfie ones. Will have to test it.

    I'd be interested to hear other peoples experiences too.
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  • Profile picture of the author rbrannon91
    They do increase your return on investment because it puts a face to the business, which makes people a little bit more trusting. But, once you put a face to a business there is also a lot more pressure on you personally to meet expectations. It is a bit of a catch 22. Best of luck!
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  • Profile picture of the author nidhib
    magnus1 rbrannon91 It's great to see that selfies have actually made a positive impact. @magnus1 try A/B testing it. Would be nice to know the results. Please share your website link. Would like to have a look. @rbrannon91 Well, that's the whole point. Once people start trusting you it will pull in a lot of referral traffic for your business. Nothing goes more viral than word-of-mouth promotion!

    Thanks a bunch guys!
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  • Profile picture of the author Hunnyyadav
    I use selfies and my photos on my blog
    It builds credibility and you are seen as an honest person
    P.S - It builds up your brand faster
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  • Profile picture of the author daviddifranco
    I don't necessarily use selfies to build my brand, but I do post them to my Instagram now and then. If anything, doing so adds a nice personal touch.
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    • Profile picture of the author nidhib
      True that it sort of connects better
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  • Profile picture of the author ashloren
    I almost always use selfies in my marketing. And yes, it seems to have a positive effect.
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    -Ashly Lorenzana
    AshlyLorenzana@gmail.com
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  • Profile picture of the author pxjenkins
    Originally Posted by nidhib View Post

    I recently read this post on LinkedIn about how seflies have been used to build a brand and in turn get more ROI.

    Have any of you used selfies as a part of your campaigns? How has this worked for you?
    Great question. To which I think the answer as far as I can see is a definite 'yes'. When a selfie is 'authentic' you, or a brand, gain hugely in trust and emotional connection.
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  • Profile picture of the author big tymer
    I have used selfies on my customers wearing my jewellery products and it does get positive responses and inquiries. it helps to get my products seen by more people as they also post the selfie on their own facebook or instagram accounts.
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