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@Niche hunting..

by Nicheguybob
17 replies
I believe I am having some problems finding that Niche. I'm looking for something not super popular but something that is very specific, but I am not sure what converts well. I've thought about "safety with kids in the car" since people are having so many problems with "forgetting there kids in the hot car while they go into the store." but I have no idea where I would start with that or if it is even profitable at all.

I could use a little guidance as you can see.

I am using Aweber to build my squeeze page so it kinda helps with my budget.
#@niche #hunting
  • Profile picture of the author SEOWizard417
    Try the Google keyword planner or some other keyword research tool. You can also browse amazon for niche ideas.
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  • Profile picture of the author AffGuides
    While it won't really list much about your niche, you can always give Google Trends a try. Working off what is hot at the moment, if you are a quick builder, is huge!
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  • Profile picture of the author markgaperl
    Try Amazon Top Sellers, Google Trends, eBay pulse...Pick on what is moving and get involved in that. You have to ready to jump on the next wave when you spot it. Once you have created an earning website on a niche, once it slows down, you can sell that domain on flippa.
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    • Profile picture of the author The Niche Man
      You're asking what converts?

      Thousands of products and services. Glass bowls, gum, energy drinks, women's thong underwear, fedora hats, leather studded jackets. Plus, thousands of others. Take your pick.

      You're asking a very abstract question, so often you'll get an abstract answer like the above.

      But seriously, you're asking the wrong question starting out. Because you're new, the first question should be, "what do I have a passion or interest in?"

      Sure, after you've had more experience "maybe" you can venture into areas you think will pay off - even if you don't have a passion for them.

      But starting out I don't recommend it.

      If you do, beware of Shiny Object Syndrome, or bouncing from one opportunity to the next. Like 90% of newbies do (Including me).

      That will delay, distract and sometimes destroy any progress you're trying to make. Trust me.

      Having a passion will show through in your marketing when you're ready to do it.

      People can smell passion, so that's a big advantage (and confidence builder) you want working for you, especially just starting out.

      Plus, if you choose something you genuinely have an interest or passion in, you'll have an easier time sticking with it, focusing on it and persisting. Those qualities represent a big portion of success.

      So, ...

      1. Take a sheet of paper and list your top 5 to 10 passions or interest. Do it in order of priority.

      2. Next, follow the advice in this thread others have provided and research these passions to see if people are paying for products or services in that market. If not, keep going down the list until you find one that is.

      3. And finally, choose a passion that people are spending money on. Then look for a portion of that market that has a special problem that's going unsolved, under-served or unmet.

      4. Now you're ready to look for or create a product or service that meets that niche markets under-served or unmet need.

      The next step is your marketing, but that's a different subject for a different thread.

      If you follow those steps, you'll avoid what I call the "Newbie Bounce" or Shiny Object syndrome. You'll be ten steps ahead of most people in your position who gets stuck on "what should I sell" or "what converts the best".
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      • Profile picture of the author markgaperl
        Very well said mate. Excellent piece of advice!

        Originally Posted by The Niche Man View Post

        You're asking what converts?

        Thousands of products and services. Glass bowls, gum, energy drinks, women's thong underwear, fedora hats, leather studded jackets. Plus, thousands of others. Take your pick.

        You're asking a very abstract question, so often you'll get an abstract answer like the above.

        But seriously, you're asking the wrong question starting out. Because you're new, the first question should be, "what do I have a passion or interest in?"

        Sure, after you've had more experience "maybe" you can venture into areas you think will pay off - even if you don't have a passion for them.

        But starting out I don't recommend it.

        If you do, beware of Shiny Object Syndrome, or bouncing from one opportunity to the next. Like 90% of newbies do (Including me).

        That will delay, distract and sometimes destroy any progress you're trying to make. Trust me.

        Having a passion will show through in your marketing when you're ready to do it.

        People can smell passion, so that's a big advantage (and confidence builder) you want working for you, especially just starting out.

        Plus, if you choose something you genuinely have an interest or passion in, you'll have an easier time sticking with it, focusing on it and persisting. Those qualities represent a big portion of success.

        So, ...

        1. Take a sheet of paper and list your top 5 to 10 passions or interest. Do it in order of priority.

        2. Next, follow the advice in this thread others have provided and research these passions to see if people are paying for products or services in that market. If not, keep going down the list until you find one that is.

        3. And finally, choose a passion that people are spending money on. Then look for a portion of that market that has a special problem that's going unsolved, under-served or unmet.

        4. Now you're ready to look for or create a product or service that meets that niche markets under-served or unmet need.

        The next step is your marketing, but that's a different subject for a different thread.

        If you follow those steps, you'll avoid what I call the "Newbie Bounce" or Shiny Object syndrome. You'll be ten steps ahead of most people in your position who gets stuck on "what should I sell" or "what converts the best".
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  • Profile picture of the author Imfactsandsecrets
    Banned
    Originally Posted by Nicheguybob View Post

    I believe I am having some problems finding that Niche. I'm looking for something not super popular but something that is very specific, but I am not sure what converts well. I've thought about "safety with kids in the car" since people are having so many problems with "forgetting there kids in the hot car while they go into the store." but I have no idea where I would start with that or if it is even profitable at all.

    I could use a little guidance as you can see.

    I am using Aweber to build my squeeze page so it kinda helps with my budget.
    Warriors here are full of ideas and you'll get a bunch of them, but do you think you can make bank with every idea that's shared here? No...because at the end of the day it all boils down to your own interest areas.

    So, find your interest areas first and then find sub niches in that area and then Keywords in that sub niche that have high demand, but low competition using the variety of Keyword tools available online.
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  • Profile picture of the author thisisraz65
    What is your current niche?
    Go magazine.com or dummies.com to find your suitable niche
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    • Profile picture of the author yukon
      Banned
      Originally Posted by thisisraz65 View Post

      What is your current niche?
      Go magazine.com or dummies.com to find your suitable niche
      That's actually a good idea, the dummies.com site has already done a massive amount of expensive niche research targeting self help buyers.
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  • Profile picture of the author raffman999
    Your question is a little like asking everyone for their favourite food! If you're starting out pick a niche that you enjoy or know a little about; the reason I say this is because when your new it's easier to motivate yourself to learn when you have an interest in something. When you've learnt a little more and you have the technique down, move on to other niches.

    Hope this helps.
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  • Profile picture of the author pxjenkins
    Originally Posted by Nicheguybob View Post

    I believe I am having some problems finding that Niche. I'm looking for something not super popular but something that is very specific, but I am not sure what converts well. I've thought about "safety with kids in the car" since people are having so many problems with "forgetting there kids in the hot car while they go into the store." but I have no idea where I would start with that or if it is even profitable at all.

    I could use a little guidance as you can see.

    I am using Aweber to build my squeeze page so it kinda helps with my budget.
    my feeling:

    1. accept that there are 3 Big Niches - Money, Health and Hobbies.
    2. pick the one in which you have most interest/passion and/or in which you are an 'expert' or know someone who is
    3. 'niche down': hobbies > crafts > basket weaving
    4. combine niche with another 'Basket Weaving to Make Money'
    5. create info product
    etc

    hope this is helpful in some way!
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    • Profile picture of the author DPM70
      Why are you putting an @ in the title? This isn't Twitter.
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  • Profile picture of the author Gopalji
    The worst “business” advice I’d ever come across in my life has got to be “Follow Your Passion, the Money Will Come.” This advice is particularly disastrous in the online marketing world, where it is really easy to sink a ton of time, energy, and money in a digital endeavor you are passionate about – such as producing an online event, or building a website – only to generate marginal income.

    While niche research techniques might differ slightly, depending on whether you intend to sell digital products, physical goods, or services the principle remains the same.

    1. Identify Your the Audience
    If you are an early stage entrepreneur looking to start a viable business in a market you are passionate about, rather than focusing on what product you want to sell, start first with understanding your audience. Why should you concentrate on a niche audience first, instead of products?

    2. Research Your Niche Market Keywords ( i recomend use some tool to save your time ).
    In this step, you want to identify what keywords your audience uses when they research topics related to this niche market, especially searches related to their problems, pain points or deepest desires.A fun and easy too to start with is the free Google Keyword Planner or paid keyword research tool like Market Samurai ( like i use for my keyword research ). You can use it to identify the keywords your audience is using to research products, services, solutions, and information related to this niche market.The tool provides lots of useful data related to these keywords (especially if you use this tool while logged into your Google Adwords account) such as local and global search volume, level of competition, average cost per click (CPC) and more.What we want to pay attention when we research industry keywords is the monthly search volume. The higher the search volume, the bigger the market. As a rule of thumb, anything over 1,000 exact match searches a month is worth looking into. However, there are some niche markets with smaller monthly volume that have profit potential as well, especially if the market is hungry, and there isn’t a lot of competition.

    3.Analyze the Competition
    The level and quality of competition in a niche is a good indication whether the niche is lucrative or not. The most lucrative keyword niches, are typically characterized by:
    - High average cost per click (CPC)
    - Multiple pages of ads
    - Advertisers in the top 3 premium positions
    - Ads that are highly targeted to the search keyword

    4. Research Industry Trends
    Another critical piece of information to have is where the niche market is going. A great free tool to use is Google Trends.If you want your business to be a long term business, it’s better to establish yourself in a market that is growing or at least relatively stable, rather start your business in a pie that’s shrinking.

    5. Decide if You Want to Enter the Niche Market
    At this point, you’ll need to decide if the market is worth getting into.

    What do you think?
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    • Profile picture of the author The Niche Man
      Originally Posted by Gopalji View Post

      The worst “business” advice I’d ever come across in my life has got to be “Follow Your Passion, the Money Will Come.”
      I don't think that's the worst advice. It's just incomplete! Follow your passion and then verify it by following the steps you mentioned (with persistence) ... and then the money will come.
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  • Profile picture of the author Nathan Kruz
    How about the Law of attraction niche (I forget the actual name). It is pretty popular, and you can narrow it down to something like gaining confidence, or overcoming depression. Just be creative and im sure you will do well!

    Hope this helps PM me if you have any questions

    BN
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  • Profile picture of the author big tymer
    As you get more specific the income opportunites get smaller as the market becomes smaller. that is not to say you can't make any income. you can go super specific but if it is a niche where people spend big money, then ok. for example, watch collectors who only collect certain brands of watches. that group of people may be small, but they spend 5 to 6 figures on a watch because they are passionate about collecting those watches.

    but a niche like kids safety in cars, of course everyone wants their kids to be safe in a car and car safety laws stipulate for kids to be in car seats. however locking your kid in a hot car is a very very specific niche and I am guessing the people that do it probably would not be a good target market, I would rather target the good parenting niche as those people are looking for ways to be a better parent and are looking for ways to keep their kids safe and will spend money on it.

    As a parent of 2 kids it would never cross my mind to leave my child alone in a car. But I would spend money on a book on how to better protect my kids in a car, in the mall, in a school, etc.
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    • Profile picture of the author perryny
      Originally Posted by thisisraz65 View Post

      What is your current niche?
      Go magazine.com or dummies.com to find your suitable niche
      Originally Posted by yukon View Post

      That's actually a good idea, the dummies.com site has already done a massive amount of expensive niche research targeting self help buyers.
      That's actually a REALLY good idea.

      There are lots of ways to research niches... but there are also lots of organizations that sunk big money into doing this research already.

      magazine.com - Great idea! Magazines don't get published - or stay in print very long - if there's not a large enough audience to keep the presses rolling.

      Check out their list of categories: Browse all Categories on Magazines.com

      Is there maybe one or two things on their list you might have a strong enough interest in - or that you might at least be able to develop an interest in, so you can sell to that niche?

      Animals & Pets
      Birds
      Dogs & Cats
      Farming
      Fish & Reptiles
      Horses
      Wildlife
      Antiques & Collectibles
      Antiques
      Classic Vehicles
      Coins & Stamps
      Collectibles
      Dolls, Toys, & Games
      Sports Collectibles
      Art & Photography
      Art
      Art Instruction
      Graphic Arts
      Photography
      Skin Art
      Auto & Cycles
      Cars
      Cycles
      Motorsports
      Trains
      Trucks
      Business & Finance
      Accounting
      Business
      Engineering
      Government
      Human Resources
      Law
      Leadership
      Personal Finance
      Sales & Marketing
      Whsle-Retail Trade
      Children
      Elementary
      Preschool
      Computers & Electronics
      Audio & Video
      Computers & Internet
      Electronics
      Cooking, Food & Beverage
      Beer, Wine, Spirits
      Cooking & Food
      Crafts
      Art & Decor
      Jewelry & Beadwork
      Scrapbooking & Cards
      Sewing & Needlework
      Education
      General
      Language Arts
      Enrichment
      Political & Social
      Entertainment & TV
      Celebrity
      Gaming
      Music Entertainment
      Other Entertainment
      TV & Movie
      Ethnic
      African-American
      Culture & Heritage
      Hispanic
      Non-English Titles
      Fashion & Style
      Bridal
      Fashion
      Hairstyle
      Teen Style
      Health & Fitness
      Diet & Nutrition
      Fitness
      Health Conditions
      Healthy Living
      History
      American
      Hobbies
      Arts & Crafts
      Coin Collecting
      Comics
      Puzzles & Games
      Sci-Fi & Mystery
      Toys & Collectibles
      Woodworking & Machining
      Home & Gardening
      Architecture
      Design
      Do-it-yourself
      Gardening
      Home
      Humor
      Comics & Cartoons
      General Humor
      International
      Australia
      Austria
      Belgium
      Canada
      China
      Denmark
      Egypt
      France
      Germany
      Greece
      Holand
      Holland
      Hong Kong
      India
      Ireland
      Italy
      Japan
      Lebanon
      Netherland
      New Zealand
      Norway
      Qatar
      Russia
      Saudi Arabia
      Singapure
      South Africa
      Spain
      Sweden
      Switzerland
      Thailand
      United Kingdom
      Vienna
      Journals
      Arts & Education
      Business, Politics & Finance
      General Interest
      Medical Reference
      Science & Nature Reference
      Lifestyle
      Adventure
      Card Playing
      International Living
      Lifestyle & Leisure
      Real Estate & Home Bldg
      Recreation
      Travel & Vacations
      Literary
      Non-fiction
      Local & Regional
      Midwest
      Northeast
      Southeast
      Southwest
      West
      Medical
      Medical Conditions
      Medical Journals
      Medical Professionals
      Men's
      Auto
      Men's Fitness
      Men's Interests
      Outdoor
      Sports & Athletics
      Weaponry
      Music
      Classical & Opera
      Country & Gospel
      Instruments & Performers
      Jazz & Blues
      Music News
      Rock, Hard Rock & Heavy Metal
      Urban
      News & Politics
      News
      Newspapers
      Political
      Newspapers
      Animals & Pets
      Business & Finance
      Education
      Ethnic
      Local & Regional
      News & Politics
      Science & Nature
      Parenting
      Family
      Pregnancy & Baby
      Special Needs
      Psychology
      Mental Health
      Self-Help
      Religion
      Kids & Teens
      Ministry
      Religious Lifestyle
      Religious News
      Science & Nature
      Environmental
      Nature
      Science
      Sports & Recreation
      Aviation
      Boats
      Golf
      Hunting & Fishing
      Snow & Water
      Sports
      Teen
      Comic Books
      Dance, Cheer, & Gymnastics
      Gamers
      Skating & BMX
      Teen Life
      Women's
      Bridal & Weddings
      Fashion & Beauty
      Home & Cooking
      Pregnancy & Family
      Women's Health
      Women's Interests

      On their site, you can click on each category and drill further down into sub-niches.

      Dummies.com also has a nice list of 17 main topics they cover, and a bunch of sub-topics under each... and each of them a potential niche to look into.

      Just tonight I was in Barnes & Noble with the family, just wandering. I wish I read the above posts first. I would have been on a niche hunt.
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  • Profile picture of the author travlinguy
    Pick up the Yellow Pages from any major city. It's a niche wishbook.
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