How To Approach Expert I'd Like to Partner With?

2 replies
Hi,

Like mentioned in my title, how do I approach expert I would like to partner with? Instead of hiring ghostwriter I would like to hire expert to help me create product.

Is it something like JV?

Any idea? I would love to hear your comment. It would be even better if you can provide me a step-by-step action list or some template proposal that I can send to them.

If you have any good product or membership site talking about this I would love to hear from you too.


Thanks and good day.
#approach #expert #partner
  • Profile picture of the author Andy Fletcher
    You have to ask yourself what is in it for them? What do you bring to the table that they benefit from? It's pretty obvious what you get out of the deal but why do they need you?

    Figure that out, pick up the phone and say hi.
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  • Profile picture of the author The Pension Guy
    Originally Posted by laucity0513 View Post

    Like mentioned in my title, how do I approach expert I would like to partner with? Instead of hiring ghostwriter I would like to hire expert to help me create product.
    I think your question is very vague...
    Who are the "experts" you are talking about? What is the niche?

    In many niches good ghostwriters might be the real experts (they did the research, they know how to present it etc.). On the other hand a successful marketer in that niche might appear to you as an "expert" while they are using the same ghostwriters for product creation that you just dismissed...

    I should also mention that Ryan Deiss had some great videos about the "be a publisher" business model: find non-IMer experts, partner with them and/or buy their expertize and there you go - you have a product and all you have to do is the marketing.

    So, again, the question is: who are those experts that you plan to contact...?
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