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Re-Branding a ClickBank product

by johnmck
14 replies
Hi,
I wanted to create my own product , but found something similar on ClickBank.
I've contacted the owner but he's not up for white labeling.

The product is priced in USD - what product isn't on CB! - but I want to sell to a local market in EURO, under a different name.... but eventually I'll have to bring my leads to the CB checkout.

I'm trying to find a way around all of this - to sell the product in euro , etc.

Any suggestions? Maybe I need to go off and either do it myself or find somebody else willing to white label!
#clickbank #product #rebranding
  • Profile picture of the author WillR
    As far as I am aware, the Clickbank order form will show the price in the users currency.

    If that's not good enough then you could create your own video review of the product and bypass the vendors salespage by linking directly to the order form.
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    • Profile picture of the author ClickBank UX
      Originally Posted by WillR View Post

      As far as I am aware, the Clickbank order form will show the price in the users currency.
      On initial load, the ClickBank order form displays the price in the currency set for each specific product.

      For example, if a Vendor sets EUR as the currency for Product XYZ, then every single customer who hits the order form, regardless of locale or language, will see the price for Product XYZ displayed in Euros.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by johnmck View Post

    The product is priced in USD - what product isn't on CB! -
    You may be able to learn something from that, John?

    Originally Posted by johnmck View Post

    I want to sell to a local market in EURO
    EU customers (of whom I'm one) are used to seeing sales page prices displayed in $US. $US is the currency of the web.

    Originally Posted by johnmck View Post

    eventually I'll have to bring my leads to the CB checkout.
    Where the price they pay will be displayed in their own local currency anyway, because of CB's IP-recognition software.

    Originally Posted by johnmck View Post

    I'm trying to find a way around all of this - to sell the product in euro , etc.
    That sounds like the least of your concerns, to me.

    I think you may need to take great care, if seriously planning to "go off and do it yourself", as you mention, (since you own no rights to the already-marketed product), that nobody can ever imagine that yours is a "copy". For myself, even if I'd come up with the idea before being aware of the existing product, I'd be far more concerned about that than "in what currency I sell it". (And I would certainly price it in $US anyway, even if targeting primarily EU customers. ClickBank will display the Euro price anyway, at checkout.)

    If you want to promote the existing product, rather than producing your own, I wouldn't think about the "currency" issue for a moment! It isn't really an issue at all.

    One thing I wouldn't do, myself, is link to the vendor's order-page from my own sales page hosted separately. That doesn't set an affiliate cookie on your prospective customers' computers. And it has some other complications and difficulties, too. (And you need the vendor's permission, too, to try that.)

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    • Profile picture of the author johnmck
      Thanks Alexa, but I am selling to a very select market - schools in a specific country in Europe to start with. I'll be sending letters and emails to school secretaries about the offer, to put on notice boards of distribute to teachers of specific school years and I'll have to have a fixed euro price. The conversion on CB fluctuates every day.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by johnmck View Post

        I am selling to a very select market - schools in a specific country in Europe to start with. I'll be sending letters and emails to school secretaries about the offer, to put on notice boards of distribute to teachers of specific school years
        I think that won't be the problem you imagine, John.

        People throughout the EU understand that $US is the currency of the web.

        Originally Posted by johnmck View Post

        I'll have to have a fixed euro price.
        Respectfully, I disagree. That would be the least of my concerns. People understand that when they buy something "international" online, the price is normally quoted in $US, and that how much they pay, on any given day, varies a little according to that day's exchange-rates. ClickBank has that all automated, so that people in the Eurozone see that day's exact Euro price before they actually pay.

        Originally Posted by johnmck View Post

        The conversion on CB fluctuates every day.
        It does, but there's nothing realistic you can do about that. It isn't the problem you imagine it will be. I sell (as an affiliate) large numbers of CB products every day, and have many customers/subscribers in EU countries, myself. This "problem" doesn't exist for me, and I respectfully suggest that it doesn't need to exist for you, either.

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        • Profile picture of the author johnmck
          Ok thanks, so either don't put a euro price on it or put the USD price on the sales pitch (letter / email)?
          any suggestions on how to incentivize the students to buy? some free download upon newsletter subscription?
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by johnmck View Post

            any suggestions on how to incentivize the students to buy? some free download upon newsletter subscription?
            This is one option, certainly (and maybe a very good one). It's a little difficult to be specific without knowing more, but here's a thread which may help you to some extent: http://www.warriorforum.com/main-int...ml#post7110523


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  • Profile picture of the author johnmck
    Thanks Alexa, very helpful threads you've wrote.

    If I do go about building a list on one part of my page, I'd be sending out regular emails, but also the CB vendor will be sending out regular emails once the product is purchased. is this a bad thing? regular newsletters about similar topics, one from the original landing page and one from the actual product purchased?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by johnmck View Post

      If I do go about building a list on one part of my page, I'd be sending out regular emails
      Yes ...

      It needs to be a little more than just "on one part of your page". Collecting the visitors' email addresses needs to be the primary purpose of your website. (I'm not telling you use a "pure squeeze page", of course!).

      Originally Posted by johnmck View Post

      also the CB vendor will be sending out regular emails once the product is purchased.
      Surely. You can't prevent that. He's entitled to. I would, too, if I were a vendor.

      Originally Posted by johnmck View Post

      is this a bad thing?
      It doesn't matter. There isn't a way, as a ClickBank affiliate or as "anyone else", to prevent a vendor from sending email to his own customers.

      What you need to be certain about is that the vendor can't send email to your subscribers before they've bought and paid for the product. Because that can (and very often does) cost you a proportion of your sales (and sometimes it's a high proportion!): http://www.warriorforum.com/main-int...oduct-opt.html (long thread, but read it all very carefully if your vendor has an opt-in on his own sales-page!).

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      • Profile picture of the author johnmck
        No I'm not talking about preventing the vendor, that's the entire point of their product, to send out regular emails. What I'm trying to get at is that I'll continue to send out regular emails with hoplinks to try to sell the vendors product, and my email could end up being similar to the vendors emails after the person has purchased. So in that way I'd be trying to sell to a person I've already sold to.... you get what I mean... anyway I can move that subscriber to a different autoresponder list once they have purchased?
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by johnmck View Post

          in that way I'd be trying to sell to a person I've already sold to.... you get what I mean...
          Ah yes.

          This sometimes happens to me, also. It doesn't have to be a big problem at all, depending on how you choose to handle it.

          Originally Posted by johnmck View Post

          anyway I can move that subscriber to a different autoresponder list once they have purchased?
          You can try to, if they tell you that they've purchased, yes. (And the ones who will tell you will also re-opt-in to a different list, in general.)

          There are two main ways of encouraging people to tell you when they've bought it ...

          (a) Incentivize them (offer an additional product/free-report/whatever if they forward you a copy of their ClickBank receipt email). I don't do this, and don't want to, but I know people who do it successfully;

          (b) Be so open and chatty and informative with them about the exact details of how affiliate marketing works (and you need to disclose that you're a paid affiliate anyway, for legal reasons, so this isn't quite the burden it may sound!) that they understand why you might promote something they've already bought, and that they do have a way of avoiding that if they really want to (few do, once they understand). I do this, and it's very successful for me, and it actually helps me to sell more than I would without doing it. So I deliberately choose to make quite a big thing out of it. It scores you a lot of "openness and honesty points". People like it, and it helps them to trust you more. It also gives you the opportunity to explain clearly that your commissions come out of the vendor's cut, not out of the customers' pockets. And if you don't explain that clearly, some people will assume the opposite and that can cost you commissions. The more I explain about how affiliate marketing works (I even tell them what I spend the commission-money on!), the more I sell.

          But like your initial "currency" question, this is something that doesn't need to be an issue at all, if you don't want it to be.

          The potential downside of that happening is very small, anyway.
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  • Profile picture of the author johnmck
    Excellent, my mind is now at ease

    thank you very much Alexa
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  • Profile picture of the author johnmck
    Hi Alexa,
    me again

    I'm trying to decide on the best way to capture my leads.

    1. A landing page with a squeeze popup giving away a free PDF
    2. A squeeze page(s) giving away a free PDF (kinda like Hubspots pages)
    3. A blog with the squeeze in the header
    4. or just a standard landing page reselling the product

    or just test all 4 of the above?!

    I'm also thinking of setting up related Facebook pages to give tips linking to blog posts, and either capture sales via affiliate links on the blog posts or to capture likes with one of those plugins that blur the page until the user signs up with a social media account.

    OR one of my other ideas was to have a "Exclusive Members Only Site"... user would have to register to get into the site.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by johnmck View Post

      I'm trying to decide on the best way to capture my leads.
      Yes indeed ... nevrer easy to decide this! People always advise you to test everything, and that is the ideal way, of course. But it isn't always very helpful advice, especially when you're starting something off, don't yet have enough traffic to split-test meaningful traffic volumes, and aren't sure exactly what to test anyway.

      Originally Posted by johnmck View Post

      1. A landing page with a squeeze popup giving away a free PDF
      2. A squeeze page(s) giving away a free PDF (kinda like Hubspots pages)
      3. A blog with the squeeze in the header
      4. or just a standard landing page reselling the product
      The one of those I'd definitely rule out and not even bother to test, myself, is the fourth.

      (Actually, for myself, I might well also rule out the first, too, because I'm unwilling to use any pop-ups in my business, but not everyone shares this perspective, to put it mildly.)

      What's going to work best for you is going to depend on the traffic demographics, ultimately.

      There's a very high probability that a squeeze-page will build the biggest list, but that may not be the list that produces the most income.

      Personally, after all the split-testing I've done, I don't use squeeze pages any more, at all. I use a prominently incentivzed opt-in as a "fixedposition"/"featured" post at the top of the home page of a small, content-rich blog/site, where all the traffic landing must see it (I use some "squeeze-page-style wording" to "incentivize the opt-in", mentioning the benefits of the "free report" I'm offering in exchange for their email address). This builds smaller lists for me, but I do better from those smaller lists, because with my traffic demographics the "potentially-best" customers are exactly the ones who won't opt in to a squeeze page - and I've actually proved that, four times over, now, by split-testing for 6 months at a time. But as the saying goes, "your mileage may vary"! (And it's also possible that in the long run it may not make a huge difference to the overall outcome, either way.)

      http://www.warriorforum.com/main-int...ml#post7939758

      (I haven't tried Facebook pages or membership sites, and can't comment about them at all, sorry ).
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