Can anyone help me find cross-sector ROAS data pls?
Hi,
I need your help finding the typical ROAS (Return On Ad Spend) figures for various industry sectors to help me complete my business plan - it can be on or offline commerce, and for any marketing channel.
Why? Because I'd developing a lead generation platform and need to know if I send clients a lead that turns into a sale, what percentage of that sale cost they would be willing to pay me.
If the average ROAS for their category is, say 400% (ir for every dollar spent on advertising they generated $4 in revenue) then I could assume they would be willing to pay 25% of the revenue generated by a sale in advertising cost (ie lead fee to me).
I'd be extremely grateful if anyone can point me in the right direction of some relevant data or tell me about their experience of ROAS setting or even share a rule of thumb they are aware of in a sector.
Many Thanks, Steve
I need your help finding the typical ROAS (Return On Ad Spend) figures for various industry sectors to help me complete my business plan - it can be on or offline commerce, and for any marketing channel.
Why? Because I'd developing a lead generation platform and need to know if I send clients a lead that turns into a sale, what percentage of that sale cost they would be willing to pay me.
If the average ROAS for their category is, say 400% (ir for every dollar spent on advertising they generated $4 in revenue) then I could assume they would be willing to pay 25% of the revenue generated by a sale in advertising cost (ie lead fee to me).
I'd be extremely grateful if anyone can point me in the right direction of some relevant data or tell me about their experience of ROAS setting or even share a rule of thumb they are aware of in a sector.
Many Thanks, Steve