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Pricing a WP Plugin for a WSO

by Carrie W
16 replies
Fairly straightforward question, I'm looking to sell a WP Plugin as a WSO but not sure how to price it. I see quite a range of prices for plugins so I don't want to over or under price it.

It's a virtual assistant that guides readers through your site with text prompts and dialog windows.

Any suggestions?
Your help is appreciated!
#plugin #pricing #wso
  • Profile picture of the author WillR
    Price is dependent on value. People will always buy something so long as the value they get is greater than the money they are spending.

    Having said that, in this forum you'll find most plugins range from around $7 - $47.

    If it were my plugin I would have a sales funnel in place. I would price the plugin somewhere between $7 and $17 and then have additional upgrade options after the sale such as additional features and/or license options.
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  • Profile picture of the author gasman
    It all depends on how valuable you think it is to people. If it makes life easier on a person they will be more than happy to pay $10-$15 for it.
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  • Profile picture of the author Carrie W
    Would it be best to sell developer's licenses and/or resell rights as an upsell and/or oto?
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    • Profile picture of the author WillR
      Originally Posted by Carrie W View Post

      Would it be best to sell developer's licenses and/or resell rights as an upsell and/or oto?
      I have done things both ways.

      If you offer the license upgrade on the backend then the problem can be that those people who wanted to purchase a developers license of your plugin may think you simply don't offer it and thus they buy nothing.

      I have done it where I offered license options upfront and then something additional on the backend. Using two license options upfront can be a good method to get people to upgrade their initial purchase, provided you price them strategically.

      For example:

      Single License: $17

      Ok, sounds decent. I might buy it

      But what if instead I come along and see two options:

      Single License $22

      Developers License: $27

      All of a sudden the developers license looks by far the best value. So you now get most people buying the $27 version right from the start.

      Then after they purchase offer them some kind of related tool, templates, etc. Something that will make using the plugin even more effective.
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      • Profile picture of the author shanelabs
        Originally Posted by WillR View Post

        For example:

        Single License: $17

        Ok, sounds decent. I might buy it

        But what if instead I come along and see two options:

        Single License $22

        Developers License: $27

        All of a sudden the developers license looks by far the best value. So you now get most people buying the $27 version right from the start.
        I can vouch that this works very well. When I sell my plugin I have a single site and a multi-site license. The software is the same, just the license is different. But everyone buys the ultimate version for $79 instead of the standard for $59. Extra $20 with every purchase!

        Here's my sales page: Download | Amped Sense
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  • Profile picture of the author gokulmaba
    Make a landing sales page for your plugin. Then sell the plugin at lower price than the price you put in the landing page. Also give some review copies to get the best reviews.
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    • Profile picture of the author WilliamVillagran
      It really depends on the plug in and how well it will help the buyer of the plug in. I would pay a good amount for a plug in that made it easier for me to do certain things.
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  • Profile picture of the author sathuri
    Prices of Plugins can range from $7 to $97 generally. what does the plugin do how much can
    it help the users ( WPRobot is 100% set and forget content generating plugin) what else you need
    to have other than the plugin to have a complete website (like themes any other plugin ) , what
    licenses are you giving. Many factors will influence the price but look at some of its compititors
    and price it accordingly.
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  • Profile picture of the author seobro
    I am likely to buy it for seven. After all, I am naturally curious. Then test it out and give you a good rating, even if it is not the best plug in in our universe. However, at $27 I must justify the expense. Turns out that I do not REALLY need a new plug in. Question is, do you want to make some money.
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  • Profile picture of the author masterjani
    Mostly you can set the simple version anywhere from 7$ to 20$ and premium version from 25$ to 50$ will work.

    If you are planning to add and release update for it, then you can add little more dollars
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  • Profile picture of the author Mark Davison
    I would lean towards the $7 because I want to buy it (only joking). This would gain more sales and build your reputation/build your list.

    Mark.
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  • Profile picture of the author Carrie W
    Hey everyone thanks so much for all the advice! Still trying to decide how to price my plugin which really I need to just figure it out and get going.

    Thanks again!
    Carrie
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  • Profile picture of the author brutecky
    Also it depends on if your goal is to make money by selling it (it very well might not be)
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  • Profile picture of the author graphicsdev
    $17 can be a good a start for a WP Plugin.. but it it's a really good one.. you can even price it to $47
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  • Profile picture of the author sr.20
    Firstly give away 25 copies for review and get testimonials for the thread

    I suggest - Low entry point < 7 - 9.95

    Add the scarcity factor and only offer a limited amount of say 25-50 copies for sale

    Think of the psychology of selling, as this is a new plugin you only want to work closely with a small group of people

    Have an optin form to keep people updated via email, gather more testimonials from the small group of users who purchased then for the 2nd launch date then you can build anticipation and increase the price

    this will sell out very fast


    This is a brief overview on maximizing on your new launch and product

    I hope this helps
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