OMG! This Is So Simple But It Can Nearly Double Sales... (Stats Included)

[JP Wilson]

What's going on warriors?! I haven't posted in a few days but I ran across this great piece of advice and I simply had to pass it on. To promote his newest product, Ryan Deiss has decided to give away a free email marketing tip that he and his business partner Perry Belcher have used to nearly double their sales. Keep in mind, this is almost mind numbingly simple, so please don't feel the need to remind us of that keen little fact if you're already doing it . If you're not using this strategy in your email marketing campaigns, however, (I was, but not to the extent that is described below) I would absolutely consider testing it out so as not to leave any additional money on the table.

Cheers and all the best!

JP

You may have already seen this message, but if not, here's the email from Ryan:

["Fact: Only 20-30% of your list will EVER open any
email you send them EVER....the first time.

Ouch huh? Here is the big ah-ha.

Take the list of people who didn't open your first
email and send them the SAME mail again the
next day with a different headline.

Just a different headline. Takes about two minutes.

It's simple but powerful.

Look at the math from a recent promo my buddy
Perry Belcher just ran:

Mail #1 Generated 121 Sales
Mailed to Un-Opens #2 Generated 66 Sales
Mailed to Un-Opens #3 Generated 47 Sales

The Old Way = 121 sales at $97 = $11,737
The New Way = 234 sales at $97 = $22,698

Look, just a hair shy of DOUBLING his sales
and he only mailed my entire list once.

The people who opened the first mail never saw
the other 2 mails.

Here's the bottom line...

Re-mailing un-opens really works. If you don't
do this you must hate money.

DOUBLE! Did you hear that part?"]

[TLTheLiberator]

Very interesting tactic that I will know look to test on my subscribers.

I'm putting this thread in my things to do list.

Thanks Ryan & JP.

TL

[Trader54]

Yeah looks like a great idea. To bad my version of aweber can't keep track of who opened their emails so I can email the unopened subscribers.

[jasonl70]

I'm in the same boat as trader54 - I chose not to upgrade my aweber account. When I got this email, it made me reconsider the upgrade though.

[Steven Wagenheim]

Yeah, it works.

But doubling sales depends on way more factors than just this tactic alone.

How attractive your offer is in the first place
How targeted your list is to your niche
How responsive your list is in general. Are they mostly freebie seekers?
When you email

Sure, email again, but don't be surprised if your results don't measure up
to what you expect because as I said, there are way many more factors to
list responsiveness.

Point is, no one tactic works in a vacuum. Each tactic is dependent on
all the other variables involved in the system...whatever that system is.

[slvrsrfr]

that's a great strategy and not something i would have thought about. but i love it.

just because people don't open your email doesn't mean they're not interested. could just simply be they were too busy, forgot etc, etc.

[Fernando Veloso]

Jason,

What needs to be upgraded? Isn't this a basic Aweber option?

Fernando

[braver55b]

Looks interesting and something worth giving a try.

[Trader54]

Originally Posted by jasonl70

I'm in the same boat as trader54 - I chose not to upgrade my aweber account. When I got this email, it made me reconsider the upgrade though.

I have to thought of upgrading, doesn't take much of a increase to make it well worth it.

The other thing I have been considering is opening a new account with aweber so I could go the single opt-in route. If that is even available with their new accounts and system.

If it is I'm still not sure why they let you initially let you do this then take it away if you want to do one list with double opt in. The account I have now I would have never switched to double opt in had I known I would lose that option forever.

[Trader54]

Originally Posted by Fernando Veloso

Jason,

What needs to be upgraded? Isn't this a basic Aweber option?

Fernando

With basic aweber you can track open rates but it does not keep track of "who" opened your eamil.

[Chris_Willow]

Great idea, does this work in getresponse? (by the way they're launching GR v6 sometime soon)

Thanks!

Chris

[TheFounding]

This is great and all, but would this stop the messages from being sent and shooting straight to the spam box?

[Anonymous Affiliate]

Can this be set on messages queued on the autoresponder sequence? or is it only for individual email blasts?

[appr]

I found this in the aweber knowledgebase:

How Do I Send Messages to Subscribers Who Opened a Specific Message?


If you'd like to send a special message only to people who opened a particular message, it can be done in just a few steps:


etc

[astaga]

Good point.
Does anyone have a list of which autoresponder service provider have the ability to track on who actually opened their sent email? (Aweber, GetResponse, iContact, others ... ???)
Thanks.

[ladyshadowrider]

I use a similar tactic with the offers I send to my email lists and sending the same offer multiple times does work.

What I do is offer them a free guide or special report with an upsell on the download page. The offer has 4 sequential emails sent out over a 10 day period. Each email is very similar with different subject lines, but only slightly changed email message.

The first email, tells a story and why they should click the link to download the free guide or special report. The subsequent emails are "reminders" to go download their free gift.

I usually make the most sales on the first email, but the subsequent "reminder" emails also make sales, which I wouldn't have had otherwise.

Since I only send messages in text format, I am unable to track open rates, so the "reminder" emails go out to everyone, even people who have already bought.

Tamara

[JP Wilson]

I'm glad you guys found value in this simple little strategy. I certainly did. Ryan always gives out excellent advice.

[JP Wilson]

Originally Posted by ladyshadowrider

I usually make the most sales on the first email, but the subsequent "reminder" emails also make sales, which I wouldn't have had otherwise.

Since I only send messages in text format, I am unable to track open rates, so the "reminder" emails go out to everyone, even people who have already bought.

Tamara

Depending on what service you use, you should be able to create the messages in html format but have them appear as regular text when sent out to your clients. That should make it possible to check open rates.

[Shaka]

Actually, although Ryan Diess is one of the best at this game, this technique has been around for some time. Ted Nicholas first did this with snail mail over 15 years ago with each mailing of identical text printed on different color paper. The marketing pieces were sent out a week apart.

[MarkR]

JP,

This sounds really good. Thanks!

I'd be interested in hearing about the fall out (unsubscribes) from the folks that don't read their email everyday. When they finally do log in, they have three emails, in a 72 hour span from the same sender, for the same offer. That might get me to exit stage left!

I'd guess the extra sales may offset the unsubscribes, but losing subscribers is tough to swallow.

Mark