16 {{ upvoteCount | shortNum }}
16 {{ upvoteCount | shortNum }}

What are the Most Important Features in an Affiliate Program

by koobphenj
14 replies
I have a successful b2b monthly service (service only in the US currently) that I am considering opening up to affiliates to sell via web and email. What are the things that affiliates most look for in a program? Any feedback is appreciated as I am hoping to build the affiliate program into something that is a win/win from the beginning.

Thanks,

KoobPhenj
#affiliate #features #important #program
  • Profile picture of the author talfighel
    It needs to have upsells.

    It needs to earn the affiliates residual income.
    Signature

    ---> [URGENT] Here's How To Build Wealth With Gold And
    Silver And Earn Up To $7,000 Per Week!

    {{ DiscussionBoard.errors[9420247].message }}
    • Profile picture of the author koobphenj
      Thanks for the advice the service has a few small up-sells and I could probably work in a percentage of the total monthly amount for residual income. I offer multiple contract lengths month to month, 3 month,6 month and a year. Shorter the contract the higher the monthly rate and have hundreds of clients who have been with the service multiple years
      {{ DiscussionBoard.errors[9420261].message }}
  • Profile picture of the author Viruthagiri
    - Good commission rates.. 50% - 75% will attract more affiliates

    - If possible use affiliate referral program, give them tiered commission

    - Allow non paypal users to participate in your affiliate program
    {{ DiscussionBoard.errors[9420323].message }}
    • Profile picture of the author koobphenj
      A point that may be helpful is price point range from $39.99 up to $600.00 per month. In addition to a set up fee around $50-$100 with initial purchase.

      would a flat payout $50-100 per sale plus large upfront commission on initial purchase 50-75% then a smaller recurring monthly commission of say 5%. I could easily build a tiered structure for referred affiliates

      Or am I way off on what you are suggesting?
      {{ DiscussionBoard.errors[9420357].message }}
      • Profile picture of the author cashbiz
        If your affiliates can get paid by their recruits, ie a 2 tier level you will have more incentive to grow viral. If you are doing this to get business it may result in more business then you can handle. Keep sustainable growth in mind. I have a free affiliate website program you could use. Message me privately.

        Steven Paul
        {{ DiscussionBoard.errors[9420631].message }}
  • Profile picture of the author Devin X
    Banned
    This is very subjective and there's no one size fits all. At the fundamental level, affiliate programs need to supply timely payouts, sales copy that converts, and a generous rev share or CPA commission. Upsells, multi-tiers, residuals, and other bells and whistles are secondary to the fundamentals. It also depends on your product or service. Hope this helps answer your question.
    {{ DiscussionBoard.errors[9420356].message }}
  • Profile picture of the author Randall Magwood
    Affiliates want a program to be proven to convert/sell (easily). They want tons of marketing materials (because they're lazy...like me). They want stats available, and low threshold of income so that even if they make $10 within 3 months... they can get their money quickly via Paypal. Lol. I laugh but it's true.
    Signature
    ==>> Free book reveals make money with affiliate marketing
    {{ DiscussionBoard.errors[9420730].message }}
    • Profile picture of the author The Niche Man
      All the stuff said so far is true. But the bottom line that trumps them all of what people look for is ... The Conver$ion rate!

      Everything else is gravy and window dressing. If it converts ... some things can be overlooked. If it doesn't nothing will.
      Signature
      Download "Free 80 Page E-Book"
      "201 Ways To Live Better On Less Money".
      "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
      {{ DiscussionBoard.errors[9420949].message }}
  • Profile picture of the author Dann Vicker
    Here are my personal observations. Its all about the EPCs and commission payouts. If you have high converting offers, and probably weekly payouts, you'll have no issues with affiliates.

    A couple high commission upsells in the loop will be an added incentive
    Signature

    Looking for high quality solo ad traffic? 200-2000 clicks available/day. Testimonials here. PM me

    {{ DiscussionBoard.errors[9421651].message }}
  • Profile picture of the author maddenitrous
    Gravity is how many people advertise the product and get sales and commissions
    {{ DiscussionBoard.errors[9421937].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by maddenitrous View Post

      Gravity is how many people advertise the product and get sales and commissions
      This isn't so: "gravity" is a categorization of ClickBank products only, and it has absolutely nothing at all to do with how people advertise the product and get sales and commissions.

      .
      {{ DiscussionBoard.errors[9421943].message }}
    • Profile picture of the author Pitchfork Marketing
      Banned
      Originally Posted by maddenitrous View Post

      Gravity is how many people advertise the product and get sales and commissions
      1. Gravity only applies to clickbank

      2. Even then, Gravity is a HORRIBLE metric to go buy. of the 11 Clickbank products we (Me and my partner) are currently promoting - 8 of them has a gravity of less than 10 (one of them is a 2).

      I don't think people are aware of how easy it is to "Game" clickbanks's gravity system.

      anyway,

      Here is what I look for personally:

      -Products which I receive comm. on backend products
      -preferably lifetime comm.
      -recurring comm.
      -Captivating salespage and copy
      -no optin forms on the sales page
      -affiliate support

      I do not care if you have swipe files and graphics..I almost never use those anyway.

      Hope this helps,
      Good luck
      {{ DiscussionBoard.errors[9422439].message }}
  • Profile picture of the author Raelyn Tan
    Originally Posted by koobphenj View Post

    I have a successful b2b monthly service (service only in the US currently) that I am considering opening up to affiliates to sell via web and email. What are the things that affiliates most look for in a program? Any feedback is appreciated as I am hoping to build the affiliate program into something that is a win/win from the beginning.

    Thanks,

    KoobPhenj
    These are the things I look for:
    1) A high commission payout (>50% for IM niche)
    2) Preferably instant commissions (I don't like to wait for my money)
    3) Whether it's a high converting offer or not: I'll look at earnings per click, refund rates)
    {{ DiscussionBoard.errors[9422555].message }}
    • Profile picture of the author Pitchfork Marketing
      Banned
      Originally Posted by Raelyn Tan View Post

      These are the things I look for:
      1) A high commission payout (>50% for IM niche)
      2) Preferably instant commissions (I don't like to wait for my money)
      3) Whether it's a high converting offer or not: I'll look at earnings per click, refund rates)
      I respectfully disagree--- why do affiliate comm. percentages matter???

      would you rather have 200% of a $9 product

      or 20% of a $500

      Or 100% of a $9 product with no backend

      or 50% of a $9 product, with a high converting sales funnel

      I believe the actual amount I receive per conversion + how well the offer is converting (and other factors), are much more important than comm. percentages.
      {{ DiscussionBoard.errors[9422601].message }}

Trending Topics