How 'Passive' Is Your Business?

It appears that you are going about it in the right way. It does take time in the beginning until you can kick back and relax. Once you have a good size list and an auto responder filled with quality unique content, than you can consider slowing down, but by then I think you will realize that hard work produces great results and you won't want to stop?

No stories to share, but its true that blogging can be very time consuming.

As with so many things online you can either do it yourself or you can outsource.
Each has its own pros and cons.

If you have the money I'd go down the outsourcing route. Plenty of Warriors here would be happy to help you turn your dream into reality

I'm an article marketer, Tommy, and even I don't find that at all.

I update each of my main niche websites with a new article/post twice per month (I used to try to do this three times per month each, and sometimes managed that, too, but I have 9 different niches, now, so I've more or less cut it down to twice per month each, and it makes surprisingly little difference, really).

My point is that even for "content-based marketing" two articles/posts per month, for a niche site, is plenty.

What matters with articles is where you get them published, not "how many you have".

Publishing content only on your own site is barely a traffic-generation method at all: the only traffic that's ever going to bring you, realistically, is a little bit of gradual, eventual, search-engine traffic (which tends anyway to be about the least responsive and least productive kind of traffic you can get).

So - even as a "content marketer", I really can't quite relate to your perception that "you'd need to be writing all the time".

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Thanks all for the responses.

Hmm outsourcing seems an option. But (and I say this as humbly as I can) I am an expert in my field. It is quite technical. There is no way an outsider could write an article that is as unique and useful to my readers as I could. This isn't just a niche I picked out as a possible area to make money it has been my career for years.

But I hear what you are saying. Once you get that initial 30-50 articles on your site drip feeding a couple a month will keep it ticking over

Thanks Alexa. You're always very helpful in answering my questions.
That makes me feel better.
I could talk about my niche all day and am churning out a couple a day at the moment. Hopefully someone wants to read them!! :-)

the way I have been able to "add businesses" is by creating products that are complete in and of themselves.

r example:. I created a training series that teaches people who are struggling with Craigslist how to post successfully. At one time I charged $167 for it and offered insane support.

I was ready to move on to something else I uploaded it to YouTube. So what I was getting a lot of $ for people now got for free.

I have affiliate links programmed into ot so passivly I profit. Giving such valuable contend for free creates grateful followers and subscribers. Also on the videos on YouTube once my next product was created I was able to go back and add to the Craigslist training that
points people to my new product.

Now for that business all time invested (when /if I choose to invest any) simply goes into marketing. That business is 98% passive and leads people to my
other businesses.

I will not go into too much detail about the ins and outs of all I have done because I'm posting this from my phone. Im in the mountains and don't have my PC with me.

I proceeded to create multiple complete products (meaning they don't need consistent content creation to be profitable)

I created a product on how to launch a video game repair business.

Then one on launching a cell phone unlock activation business.

Then one on how to spend 30 min per day at your computer and make an extra $100-$500/ month

I also created marketing training so that no matter what product a person got from me they would be able to market and get their own customers.

My latest creation. Is a course that teaches people the technical skill that I have acquired that have enabled me to actually build these products. Its called the newbie underground I am more stoked about this product than any others in the past.

My vision has always been to learn how to profit from my own ideas then build an army of soldiers

All of the products point to each other and all of them are designed to generate targeted leads or produce residual income.

All of that being said today I am in the mountains visiting with my family. At this very moment there may be tens or hundreds of people seeing my marketing or going through my training. Building things for them selves based on what i have inspired them to do.

I can take time away if I need to and my business still runs. Heck I have a full time job.

My advice is to be very specific about the content you create. Let it be well organized so that it can be " called a product" that will work for you without the need to continued creation. As your "product line " grows you will be able to get people in your world and the
ones you win over will stay in your world forever.

At some point you need Something complete enough that you can pause the content creation and invest time into getting it in front of others.

Thanks thewillisway for your detailed answer.

I do actually have a standalone product. An ebook and video course which is going to be sold through the blog. I can totally see how a paid marketing approach such as what you talk about can be passive. I am just concerned people will want to see me talk and give advice (in the form of a blog) before purchasing from me. Hence I have gone the article writing route.

The dream would be just to run a PPC campaign to my squeeze page and convert people. I just assume people are too skeptical to purchase like that

Once you have everything ready, all you will need to do is to make sure you get fresh and new traffic.

I hope you are going to do this once (building all the content you want to give your future customers). Once you are done, your goal is to ask for a monthly fee and also make sure that you do a lot of PAID ads to get as many members as possible.

Thanks talfighel I definitely want to do paid adverts as well but not sure about how to go about it. My lower priced product (ebook) is $45 and all the Adwords keywords are so expensive I will need such a high conversion rate just to break even. Doesn't seem cost effective unless I am getting clicks for pennies

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