9 replies
Does anyone know webinar stats? Or anyone done webinars to a large audience? I don't seem to see anyone talking about them..
#expert #webinar
  • Profile picture of the author Jeff Lenney
    Webinar stats?
    Signature

    Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com

    {{ DiscussionBoard.errors[9431674].message }}
    • Profile picture of the author jacobmark
      Like webinar conversion rates... If a product is sold through a webinar versus a video sales page with PPC traffic..
      Signature

      Jeff

      {{ DiscussionBoard.errors[9434729].message }}
  • Profile picture of the author James Campbell
    There are too many variables at play to give you an accurate answer.

    Quality of the copy, lead capture/no lead capture, including/not including replays of the webinar, quality of the ppc traffic, etc...

    Essentially, there is no definitive answer to your question other than: test it yourself to find out.
    {{ DiscussionBoard.errors[9434745].message }}
    • Profile picture of the author jacobmark
      Gotcha, variables are a given, I just didn't know if webinar produced results like 10 to 30% versus sales pages that are 1% to 4% on average.
      Signature

      Jeff

      {{ DiscussionBoard.errors[9434761].message }}
  • Profile picture of the author James Campbell
    Again, you have no way of knowing until you test.

    It could be what you just said or it could be switched around. You have to test it. Not all copy is created equal and not all webinars are created equal.
    {{ DiscussionBoard.errors[9434797].message }}
    • Profile picture of the author jacobmark
      Again.. Trying to see if any one has experience with multiple webinars that has a range. Like if you asked me what the typical occupancy rate of a hotel in San Juan pr is in January. I would say: if you have a 4.5 out 5 star rating or higher on trip advisor you can expect between 80 and 90% on average. I know because I own 2. Just a range. Any kind of numbers.
      Signature

      Jeff

      {{ DiscussionBoard.errors[9434807].message }}
  • Profile picture of the author James Campbell
    Again... you're asking a question that can't be answered in ANY definitive way. Your example is nowhere near to an apples to apples comparison to what you're asking here. Webinars are extremely effective with in some niches, saturated in others, webinar presentation styles vary GREATLY as do conversions. Long form sales letters work well in some industries, but not all and again it depends on the quality of the copy.

    Traffic > Webinar > Attending on average in IM is about 1/3rd of the registered attendees there are webinars that convert at 5% or at 60% (yes it happens), often within IM it falls between 10-35% depending on MANY factors.

    Traditional sales letters, depending on where you get your traffic, cold traffic for example would convert at anywhere between .5% to 4% on the very high end, depending on copy quality and traffic quality.

    Warm traffic can convert much higher than that, so anywhere between 8% to 25% on the VERY high end. Again, depends on too many variables.

    This is just for IM. Change it to other industries and everything changes.

    You have to test for your own market with your own traffic, nobody can give you a definitive answer. Even what is above is not definitive, but based on dozens of high volume vendors in IM that I associate with in various communities.

    You're looking for an answer that you won't be able to get, or at least you won't get an answer that is anywhere accurate.
    {{ DiscussionBoard.errors[9434900].message }}
    • Profile picture of the author jacobmark
      Awesome..see that's what I wanted..thanks again
      Signature

      Jeff

      {{ DiscussionBoard.errors[9434943].message }}
  • Profile picture of the author Dennis Ray
    If you really wanted to test it out you could always record a "dummy" webinar and use it as a video on your site. Just say something at the beginning of the recording that questions will be answered later on and then put in a field with email address and a section for them to type in their questions. Then you can get back to them later via email. (Plus it will also help you out so you know the kind of questions people will ask)

    It still will not be exactly as a lie webinar, but it would be the closest thing to it for you to test.
    {{ DiscussionBoard.errors[9436155].message }}

Trending Topics