How NOT to do email marketing

CurtisN · 06-28-2009, 12:14 AM

I don't know about you, but this is the funniest and saddest email I've ever gotten.

So the message that I wanted to get across in this thread to all you email marketers out there is: If you want to keep your subscribers, DON'T DO THIS!

Mark McClure · 06-28-2009, 12:26 AM

Aha! A scat marketing stink fest... <click>, Gone forever.

slvrsrfr · 06-28-2009, 12:38 AM

too funny. where do these people come from?

maybe he should have taken his own advice and made some sort of crappy ebook!!

oh wait, my bad, that's probably exactly what he did

James Schramko · 06-28-2009, 12:47 AM

you know you can see the email address in that picture

Emily Meeks · 06-28-2009, 01:36 AM

He sounds like one of those kids who thinks it's cool to act like a jerk. It looked stupid in middle school and it looks stupid now >:P

Fail.

123rlp · 06-28-2009, 01:51 AM

The only positive thing about that is the fact that he did take action.He has alot to learn.

CurtisN · 06-28-2009, 10:13 AM

Quote:

Originally Posted by James Schramko

you know you can see the email address in that picture

LOL...thanks for pointing that out. I was actually about to go to sleep when I got that email :P

Tyrus Antas · 06-28-2009, 10:35 AM

That Rich Jerk attitude is so hold. At first it was fun, then boring. I actually unsubscribed from his list because I was tired of being called a "loser" every time I opened his emails.

Tyrus

talfighel · 06-28-2009, 10:38 AM

Quote:

Originally Posted by Tyrus Antas

That Rich Jerk attitude is so hold. At first it was fun, then boring. I actually unsubscribed from his list because I was tired of being called a "loser" every time I opened his emails.

Tyrus

When someone calls you a loser, run away from their emails. I know that he is trying to sell you his product but calling someone a "loser" for the sake of selling something is dead wrong.

talfighel · 06-28-2009, 10:39 AM

Quote:

Originally Posted by CurtisN

I don't know about you, but this is the funniest and saddest email I've ever gotten.

So the message that I wanted to get across in this thread to all you email marketers out there is: If you want to keep your subscribers, DON'T DO THIS!

This is a very sad email. This is not the way to do email marketing.

Tal

Frances Norah S · 06-28-2009, 10:45 AM

Is this guy even serious about his email marketing?
What a turn off.

BIG Mike · 06-28-2009, 11:43 AM

And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

Fernando Veloso · 06-28-2009, 12:07 PM

Quote:

Originally Posted by BIG Mike

And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

Good publicity repeats the effect, bad publicity bangs and goes away taking some buyers with it.

No one is asking who he guy is, where can we subscribe, isn't it?

Shaun706 · 06-28-2009, 12:21 PM

WOW that sucks. Its pure nonsense what some people actually consider email marketing. Pretty persuasive stuff huh?

Alexa Smith · 06-28-2009, 12:22 PM

In a funny kind of way, it could actually quite easily be re-written (with better spelling) at slightly longer length and made into something amusing/ironic rather than just pathetic.

mysteryleaves · 06-28-2009, 12:30 PM

l really hate it when someones calls me a loser how do they know if l am or really gets on my t-ts rich jerk

Jillian Slack · 06-28-2009, 02:10 PM

Wow.

Wonder what the story is behind this.

There's an easy way to avoid creating a product that you THINK is what they people want and, instead, create a product that you KNOW they want.

Guess this guy is just poopy.

Steven Carl Kelly · 06-28-2009, 02:12 PM

Absolutely brilliant.

CurtisN · 06-28-2009, 03:20 PM

Quote:

Originally Posted by BIG Mike

And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

Mike,

Good point

However, email marketing isn't just about getting your emails opened...I'm sure you know that. The headline did get me to open it, but what was not done in that email was to make any attempt to build rapport with me nor to sell me anything.

There was no link in that email for me to click through, it did not address me by name, and there was no sign-off.

Anyway, I got a good laugh out of that email and I thought it might be a good idea to share it with everyone here.

That's all

Curtis

braver55b · 06-28-2009, 03:31 PM

Sounds like he can barely construct a sentence, If I was to receive an email like that, even if the offer was good, I'd probably unsubscribe on the spot.

Heman Patel · 06-28-2009, 04:39 PM

Quote:

Originally Posted by BIG Mike

And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

hah, so true

Rich Struck · 06-28-2009, 04:43 PM

That's the most honest marketing email I've read in years.

Matthew Iannotti · 06-28-2009, 05:59 PM

Now that was funny!

NickCook · 06-28-2009, 07:26 PM

Quote:

Originally Posted by braver55b

Sounds like he can barely construct a sentence, If I was to receive an email like that, even if the offer was good, I'd probably unsubscribe on the spot.

LOL....think he was typing it late at night down the pub on his IPhone...

EmmaJames · 06-28-2009, 11:30 PM

Quote:

Originally Posted by BIG Mike

And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

You are absolutely right...now we're all wondering about it, discussing it.

Interesting...

John Taylor · 06-29-2009, 12:38 AM

I wonder if anyone has considered what
might be good about that email message?

Did the title achieve a good open rate?

It the message authentic?

Is the senders personality stamped on it?

Was there a strong call to action?

Instead of nit picking and criticising the
grammar & spelling, look for the lessons
that you can use.

John

Raiel Schwartz · 06-29-2009, 02:30 AM

That's funny - ones thing for sure, he seemed genuine in his own short-comings and look at the bright side - you got something for free and didn't have to pay a dime

Hasan Barbary · 06-29-2009, 02:44 AM

This cracked me up but then I had a flashback...

Years ago, I was a young bright-eyed environmentalist doing door-to-door canvassing for a "Greenpeace-like" organization. It was a non-profit, but really it was a sales job.

Every summer, we'd get these whiny college kids who somehow pulled big fundraising $$$ with their "Pity Rap". Ex: "But if you don't give a donation, the [fill in cute endangered species] will DIE! And I need to raise another [X amt of dollars] in the next 20 minutes or I'll GET FIRED!"

Maybe the emailer's style was unconscious & unintentional, or maybe he's an evil reverse-psychology-marketing genius!

Fun start to my Monday, anyways...

mistermint · 06-29-2009, 03:02 AM

Hi All,

IMO John Taylor is right!

First, everyone must be getting sick to death of the Guru
mail shots, they all sound like they have been written by
the same person.

Second, greed is a strong emotion, get my free stuff anyway.

Smarter than the average marketer in my book!

Just my opinion.

Smokey_Joe · 06-29-2009, 03:51 AM

Hmm, what is indisputable about the e-mail is that it sticks out - and that's what makes it interesting in terms of marketing. If someone sent you "get my free e-book and get rick withing three milliseconds - proven results" you wouldn't probably even remember seeing it in received mail. I agree the wording of that e-mail is utterly disgusting and all, but there's something marketing about it - it might not work, but at least it is a fresh approach.

BIG Mike · 06-29-2009, 04:18 AM

Quote:

Originally Posted by John Taylor

I wonder if anyone has considered what
might be good about that email message?

Did the title achieve a good open rate?

It the message authentic?

Is the senders personality stamped on it?

Was there a strong call to action?

Instead of nit picking and criticising the
grammar & spelling, look for the lessons
that you can use.

John

Exactly!

Perhaps the core lesson here is, as a marketer, you've got to set aside personal likes and dislikes when evaluating potential strategies. Some things work well even if you may personally disagree, while others you believe in wholeheartedly might fail.

It all boils down to researching and understanding your market, testing strategies and refining what works. Take the emotionalism out of the formula and replace it with science.

That's what marketing is really all about in the first place.

06-28-2009, 12:14 AM	#1
CurtisN Senior Warrior Member War Room Member Join Date: Mar 2008 Location: Toronto, Canada. Posts: 1,300 Thanks: 143 Thanked 231 Times in 187 Posts	How NOT to do email marketing I don't know about you, but this is the funniest and saddest email I've ever gotten. So the message that I wanted to get across in this thread to all you email marketers out there is: If you want to keep your subscribers, DON'T DO THIS! Attached Thumbnails
	Curtis Ng (blog) - Product Launch Manager

06-28-2009, 12:26 AM	#2
Mark McClure HyperActive Warrior War Room Member Join Date: Jun 2006 Posts: 299 Thanks: 19 Thanked 44 Times in 34 Posts	Re: How NOT to do email marketing Aha! A scat marketing stink fest... <click>, Gone forever.

06-28-2009, 12:38 AM	#3
slvrsrfr Peaceful Jedi Warrior War Room Member Join Date: Jun 2009 Location: Canada Posts: 110 Thanks: 158 Thanked 33 Times in 19 Posts	Re: How NOT to do email marketing too funny. where do these people come from? maybe he should have taken his own advice and made some sort of crappy ebook!! oh wait, my bad, that's probably exactly what he did
	http://www.youtube.com/watch?v=xlfnm9gV52w “You can't stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.” - Winnie the Pooh

06-28-2009, 12:47 AM	#4
James Schramko Senior Warrior Member War Room Member Join Date: Apr 2006 Location: Sydney, Australia. Posts: 3,222 Thanks: 133 Thanked 422 Times in 199 Posts Social Networking	Re: How NOT to do email marketing you know you can see the email address in that picture
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06-28-2009, 01:36 AM	#5
Emily Meeks Innovative Revelation War Room Member Join Date: Feb 2009 Location: Austin, TX Posts: 1,002 Blog Entries: 1 Thanks: 703 Thanked 260 Times in 176 Posts Contact Info	Re: How NOT to do email marketing He sounds like one of those kids who thinks it's cool to act like a jerk. It looked stupid in middle school and it looks stupid now >:P Fail.
	In all that you do, know your True INTENT...

06-28-2009, 01:51 AM	#6
123rlp Active Warrior Join Date: Mar 2009 Location: Indiana Posts: 58 Thanks: 6 Thanked 1 Time in 1 Post	Re: How NOT to do email marketing The only positive thing about that is the fact that he did take action.He has alot to learn.

06-28-2009, 10:35 AM	#8
Tyrus Antas Advanced Warrior Join Date: Mar 2009 Posts: 931 Thanks: 36 Thanked 102 Times in 91 Posts	Re: How NOT to do email marketing That Rich Jerk attitude is so hold. At first it was fun, then boring. I actually unsubscribed from his list because I was tired of being called a "loser" every time I opened his emails. Tyrus
	yes -no

06-28-2009, 10:45 AM	#11
Frances Norah S Ninja Warrior War Room Member Join Date: Apr 2009 Location: Dojo Posts: 87 Thanks: 59 Thanked 39 Times in 18 Posts	Re: How NOT to do email marketing Is this guy even serious about his email marketing? What a turn off.

06-28-2009, 11:43 AM	#12
BIG Mike Drunken Greek War Room Member Join Date: Dec 2004 Posts: 9,619 Blog Entries: 1 Thanks: 1,839 Thanked 3,658 Times in 1,065 Posts	Re: How NOT to do email marketing And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

06-28-2009, 12:21 PM	#14
Shaun706 Warrior Member Join Date: Jan 2008 Location: , , USA. Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How NOT to do email marketing WOW that sucks. Its pure nonsense what some people actually consider email marketing. Pretty persuasive stuff huh?

06-28-2009, 12:22 PM	#15
Alexa Smith Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008 Posts: 13,531 Thanks: 7,441 Thanked 9,434 Times in 4,905 Posts	Re: How NOT to do email marketing In a funny kind of way, it could actually quite easily be re-written (with better spelling) at slightly longer length and made into something amusing/ironic rather than just pathetic.
	Alexa Smith ... ... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers.

06-28-2009, 12:30 PM	#16
mysteryleaves organicbacklinking.com War Room Member Join Date: Jul 2007 Posts: 472 Blog Entries: 17 Thanks: 31 Thanked 36 Times in 33 Posts Social Networking Contact Info	Re: How NOT to do email marketing l really hate it when someones calls me a loser how do they know if l am or really gets on my t-ts rich jerk
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06-28-2009, 02:10 PM	#17
Jillian Slack Advanced Warrior War Room Member Join Date: May 2007 Location: Missouri, USA Posts: 714 Thanks: 24 Thanked 94 Times in 62 Posts	Re: How NOT to do email marketing Wow. Wonder what the story is behind this. There's an easy way to avoid creating a product that you THINK is what they people want and, instead, create a product that you KNOW they want. Guess this guy is just poopy.

06-28-2009, 02:12 PM	#18
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 806 Times in 391 Posts	Re: How NOT to do email marketing Absolutely brilliant.
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06-28-2009, 03:31 PM	#20
braver55b Advanced Warrior Join Date: Jul 2007 Location: St.Louis, USA Posts: 923 Thanks: 10 Thanked 12 Times in 11 Posts Social Networking	Re: How NOT to do email marketing Sounds like he can barely construct a sentence, If I was to receive an email like that, even if the offer was good, I'd probably unsubscribe on the spot.
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06-28-2009, 04:43 PM	#22
Rich Struck Senior Warrior Member Join Date: Jun 2009 Location: Scotland, SD Posts: 1,223 Thanks: 42 Thanked 274 Times in 179 Posts	Re: How NOT to do email marketing That's the most honest marketing email I've read in years.

06-28-2009, 05:59 PM	#23
Matthew Iannotti Software Developer War Room Member Join Date: Jun 2009 Location: Queens, NY Posts: 1,093 Thanks: 371 Thanked 248 Times in 103 Posts Social Networking Contact Info	Re: How NOT to do email marketing Now that was funny!

06-29-2009, 12:38 AM	#26
John Taylor Recovering Millionaire War Room Member Join Date: Jun 2003 Location: Langholm, Scotland, United Kingdom. Posts: 10,049 Blog Entries: 3 Thanks: 1,213 Thanked 2,450 Times in 637 Posts Social Networking Contact Info	Re: How NOT to do email marketing I wonder if anyone has considered what might be good about that email message? Did the title achieve a good open rate? It the message authentic? Is the senders personality stamped on it? Was there a strong call to action? Instead of nit picking and criticising the grammar & spelling, look for the lessons that you can use. John
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06-29-2009, 02:30 AM	#27
Raiel Schwartz Online Marketing Expert War Room Member Join Date: Jan 2009 Location: New York City Posts: 441 Thanks: 51 Thanked 50 Times in 37 Posts Contact Info	Re: How NOT to do email marketing That's funny - ones thing for sure, he seemed genuine in his own short-comings and look at the bright side - you got something for free and didn't have to pay a dime
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06-29-2009, 02:44 AM	#28
Hasan Barbary Man on the Move... War Room Member Join Date: Mar 2009 Location: Philadelphia, PA Posts: 145 Thanks: 56 Thanked 31 Times in 21 Posts Social Networking Contact Info	Re: How NOT to do email marketing This cracked me up but then I had a flashback... Years ago, I was a young bright-eyed environmentalist doing door-to-door canvassing for a "Greenpeace-like" organization. It was a non-profit, but really it was a sales job. Every summer, we'd get these whiny college kids who somehow pulled big fundraising $$$ with their "Pity Rap". Ex: "But if you don't give a donation, the [fill in cute endangered species] will DIE! And I need to raise another [X amt of dollars] in the next 20 minutes or I'll GET FIRED!" Maybe the emailer's style was unconscious & unintentional, or maybe he's an evil reverse-psychology-marketing genius! Fun start to my Monday, anyways...
	{*sig break*}

06-29-2009, 03:02 AM	#29
mistermint Gordon War Room Member Join Date: Jan 2009 Location: United Kingdom Posts: 348 Thanks: 10 Thanked 59 Times in 47 Posts	Re: How NOT to do email marketing Hi All, IMO John Taylor is right! First, everyone must be getting sick to death of the Guru mail shots, they all sound like they have been written by the same person. Second, greed is a strong emotion, get my free stuff anyway. Smarter than the average marketer in my book! Just my opinion.
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06-29-2009, 03:51 AM	#30
Smokey_Joe HyperActive Warrior Join Date: Mar 2009 Posts: 259 Thanks: 6 Thanked 11 Times in 11 Posts	Re: How NOT to do email marketing Hmm, what is indisputable about the e-mail is that it sticks out - and that's what makes it interesting in terms of marketing. If someone sent you "get my free e-book and get rick withing three milliseconds - proven results" you wouldn't probably even remember seeing it in received mail. I agree the wording of that e-mail is utterly disgusting and all, but there's something marketing about it - it might not work, but at least it is a fresh approach.
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