How NOT to do email marketing

CurtisN · 06-28-2009, 12:14 AM

I don't know about you, but this is the funniest and saddest email I've ever gotten.

So the message that I wanted to get across in this thread to all you email marketers out there is: If you want to keep your subscribers, DON'T DO THIS!

Mark McClure · 06-28-2009, 12:26 AM

Aha! A scat marketing stink fest... <click>, Gone forever.

slvrsrfr · 06-28-2009, 12:38 AM

too funny. where do these people come from?

maybe he should have taken his own advice and made some sort of crappy ebook!!

oh wait, my bad, that's probably exactly what he did

James Schramko · 06-28-2009, 12:47 AM

you know you can see the email address in that picture

moneysoapbox · 06-28-2009, 01:36 AM

He sounds like one of those kids who thinks it's cool to act like a jerk. It looked stupid in middle school and it looks stupid now >:P

Fail.

123rlp · 06-28-2009, 01:51 AM

The only positive thing about that is the fact that he did take action.He has alot to learn.

CurtisN · 06-28-2009, 10:13 AM

Quote:

Originally Posted by James Schramko

you know you can see the email address in that picture

LOL...thanks for pointing that out. I was actually about to go to sleep when I got that email :P

Tyrus Antas · 06-28-2009, 10:35 AM

That Rich Jerk attitude is so hold. At first it was fun, then boring. I actually unsubscribed from his list because I was tired of being called a "loser" every time I opened his emails.

Tyrus

talfighel · 06-28-2009, 10:38 AM

Quote:

Originally Posted by Tyrus Antas

That Rich Jerk attitude is so hold. At first it was fun, then boring. I actually unsubscribed from his list because I was tired of being called a "loser" every time I opened his emails.

Tyrus

When someone calls you a loser, run away from their emails. I know that he is trying to sell you his product but calling someone a "loser" for the sake of selling something is dead wrong.

talfighel · 06-28-2009, 10:39 AM

Quote:

Originally Posted by CurtisN

I don't know about you, but this is the funniest and saddest email I've ever gotten.

So the message that I wanted to get across in this thread to all you email marketers out there is: If you want to keep your subscribers, DON'T DO THIS!

This is a very sad email. This is not the way to do email marketing.

Tal

Frances Norah S · 06-28-2009, 10:45 AM

Is this guy even serious about his email marketing?
What a turn off.

BIG Mike · 06-28-2009, 11:43 AM

And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

Fernando Veloso · 06-28-2009, 12:07 PM

Quote:

Originally Posted by BIG Mike

And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

Good publicity repeats the effect, bad publicity bangs and goes away taking some buyers with it.

No one is asking who he guy is, where can we subscribe, isn't it?

Shaun706 · 06-28-2009, 12:21 PM

WOW that sucks. Its pure nonsense what some people actually consider email marketing. Pretty persuasive stuff huh?

Alexa Smith · 06-28-2009, 12:22 PM

In a funny kind of way, it could actually quite easily be re-written (with better spelling) at slightly longer length and made into something amusing/ironic rather than just pathetic.

mysteryleaves · 06-28-2009, 12:30 PM

l really hate it when someones calls me a loser how do they know if l am or really gets on my t-ts rich jerk

Jillian Slack · 06-28-2009, 02:10 PM

Wow.

Wonder what the story is behind this.

There's an easy way to avoid creating a product that you THINK is what they people want and, instead, create a product that you KNOW they want.

Guess this guy is just poopy.

Steven Carl Kelly · 06-28-2009, 02:12 PM

Absolutely brilliant.

CurtisN · 06-28-2009, 03:20 PM

Quote:

Originally Posted by BIG Mike

And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

Mike,

Good point

However, email marketing isn't just about getting your emails opened...I'm sure you know that. The headline did get me to open it, but what was not done in that email was to make any attempt to build rapport with me nor to sell me anything.

There was no link in that email for me to click through, it did not address me by name, and there was no sign-off.

Anyway, I got a good laugh out of that email and I thought it might be a good idea to share it with everyone here.

That's all

Curtis

braver55b · 06-28-2009, 03:31 PM

Sounds like he can barely construct a sentence, If I was to receive an email like that, even if the offer was good, I'd probably unsubscribe on the spot.

Heman Patel · 06-28-2009, 04:39 PM

Quote:

Originally Posted by BIG Mike

And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

hah, so true

Rich Struck · 06-28-2009, 04:43 PM

That's the most honest marketing email I've read in years.

EfitnessNYC · 06-28-2009, 05:59 PM

Now that was funny!

NickCook · 06-28-2009, 07:26 PM

Quote:

Originally Posted by braver55b

Sounds like he can barely construct a sentence, If I was to receive an email like that, even if the offer was good, I'd probably unsubscribe on the spot.

LOL....think he was typing it late at night down the pub on his IPhone...

EmmaJames · 06-28-2009, 11:30 PM

Quote:

Originally Posted by BIG Mike

And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?

You are absolutely right...now we're all wondering about it, discussing it.

Interesting...

John Taylor · 06-29-2009, 12:38 AM

I wonder if anyone has considered what
might be good about that email message?

Did the title achieve a good open rate?

It the message authentic?

Is the senders personality stamped on it?

Was there a strong call to action?

Instead of nit picking and criticising the
grammar & spelling, look for the lessons
that you can use.

John

TravisWrites · 06-29-2009, 02:26 AM

Quote:

Originally Posted by braver55b

Sounds like he can barely construct a sentence, If I was to receive an email like that, even if the offer was good, I'd probably unsubscribe on the spot.

That will make the two of us. Things like that are not only funny. Sometimes it's scary to think and imagine the weird and crazy things people do for Internet marketing. Or does the kid even know what IM is? But that was a great laugh I had. Thanks.

Craig.Michaels · 06-29-2009, 02:30 AM

That's funny - ones thing for sure, he seemed genuine in his own short-comings and look at the bright side - you got something for free and didn't have to pay a dime

Hasan Barbary · 06-29-2009, 02:44 AM

This cracked me up but then I had a flashback...

Years ago, I was a young bright-eyed environmentalist doing door-to-door canvassing for a "Greenpeace-like" organization. It was a non-profit, but really it was a sales job.

Every summer, we'd get these whiny college kids who somehow pulled big fundraising $$$ with their "Pity Rap". Ex: "But if you don't give a donation, the [fill in cute endangered species] will DIE! And I need to raise another [X amt of dollars] in the next 20 minutes or I'll GET FIRED!"

Maybe the emailer's style was unconscious & unintentional, or maybe he's an evil reverse-psychology-marketing genius!

Fun start to my Monday, anyways...

mistermint · 06-29-2009, 03:02 AM

Hi All,

IMO John Taylor is right!

First, everyone must be getting sick to death of the Guru
mail shots, they all sound like they have been written by
the same person.

Second, greed is a strong emotion, get my free stuff anyway.

Smarter than the average marketer in my book!

Just my opinion.

Smokey_Joe · 06-29-2009, 03:51 AM

Hmm, what is indisputable about the e-mail is that it sticks out - and that's what makes it interesting in terms of marketing. If someone sent you "get my free e-book and get rick withing three milliseconds - proven results" you wouldn't probably even remember seeing it in received mail. I agree the wording of that e-mail is utterly disgusting and all, but there's something marketing about it - it might not work, but at least it is a fresh approach.

BIG Mike · 06-29-2009, 04:18 AM

Quote:

Originally Posted by John Taylor

I wonder if anyone has considered what
might be good about that email message?

Did the title achieve a good open rate?

It the message authentic?

Is the senders personality stamped on it?

Was there a strong call to action?

Instead of nit picking and criticising the
grammar & spelling, look for the lessons
that you can use.

John

Exactly!

Perhaps the core lesson here is, as a marketer, you've got to set aside personal likes and dislikes when evaluating potential strategies. Some things work well even if you may personally disagree, while others you believe in wholeheartedly might fail.

It all boils down to researching and understanding your market, testing strategies and refining what works. Take the emotionalism out of the formula and replace it with science.

That's what marketing is really all about in the first place.

06-28-2009, 12:14 AM	#1
CurtisN Advanced Warrior War Room Member Join Date: Mar 2008 Location: Toronto, Canada. Posts: 833 Thanks: 66 Thanked 90 Times in 81 Posts Social Networking	How NOT to do email marketing I don't know about you, but this is the funniest and saddest email I've ever gotten. So the message that I wanted to get across in this thread to all you email marketers out there is: If you want to keep your subscribers, DON'T DO THIS! Attached Thumbnails
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06-28-2009, 12:26 AM	#2
Mark McClure Samurai Writer War Room Member Join Date: Jun 2006 Location: Tokyo, Japan Posts: 272 Blog Entries: 6 Thanks: 15 Thanked 31 Times in 26 Posts Social Networking Contact Info	Re: How NOT to do email marketing Aha! A scat marketing stink fest... <click>, Gone forever.
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06-28-2009, 12:38 AM	#3
slvrsrfr Peaceful Jedi Warrior War Room Member Join Date: Jun 2009 Location: Canada Posts: 87 Thanks: 71 Thanked 9 Times in 8 Posts	Re: How NOT to do email marketing too funny. where do these people come from? maybe he should have taken his own advice and made some sort of crappy ebook!! oh wait, my bad, that's probably exactly what he did
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06-28-2009, 12:47 AM	#4
James Schramko Senior Warrior Member War Room Member Join Date: Apr 2006 Location: Sydney, Australia. Posts: 3,029 Thanks: 97 Thanked 314 Times in 147 Posts Social Networking Contact Info	Re: How NOT to do email marketing you know you can see the email address in that picture
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06-28-2009, 01:36 AM	#5
moneysoapbox Black Sheep War Room Member Join Date: Feb 2009 Location: Austin, TX Posts: 364 Thanks: 131 Thanked 44 Times in 39 Posts Contact Info	Re: How NOT to do email marketing He sounds like one of those kids who thinks it's cool to act like a jerk. It looked stupid in middle school and it looks stupid now >:P Fail.
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06-28-2009, 01:51 AM	#6
123rlp Active Warrior Join Date: Mar 2009 Location: Indiana Posts: 58 Thanks: 6 Thanked 1 Time in 1 Post	Re: How NOT to do email marketing The only positive thing about that is the fact that he did take action.He has alot to learn.

06-28-2009, 10:35 AM	#8
Tyrus Antas King Tyrus Join Date: Mar 2009 Location: Portugal, Europe Posts: 711 Thanks: 29 Thanked 77 Times in 68 Posts	Re: How NOT to do email marketing That Rich Jerk attitude is so hold. At first it was fun, then boring. I actually unsubscribed from his list because I was tired of being called a "loser" every time I opened his emails. Tyrus
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06-28-2009, 10:45 AM	#11
Frances Norah S Active Warrior Join Date: Apr 2009 Posts: 42 Thanks: 14 Thanked 2 Times in 2 Posts	Re: How NOT to do email marketing Is this guy even serious about his email marketing? What a turn off.
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06-28-2009, 11:43 AM	#12
BIG Mike Drunken Greek War Room Member Join Date: Dec 2004 Posts: 7,978 Blog Entries: 1 Thanks: 412 Thanked 1,449 Times in 350 Posts	Re: How NOT to do email marketing And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?
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06-28-2009, 12:21 PM	#14
Shaun706 Warrior Member Join Date: Jan 2008 Location: , , USA. Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How NOT to do email marketing WOW that sucks. Its pure nonsense what some people actually consider email marketing. Pretty persuasive stuff huh?

06-28-2009, 12:22 PM	#15
Alexa Smith Wordsmith War Room Member Join Date: Sep 2008 Posts: 1,841 Thanks: 656 Thanked 503 Times in 365 Posts	Re: How NOT to do email marketing In a funny kind of way, it could actually quite easily be re-written (with better spelling) at slightly longer length and made into something amusing/ironic rather than just pathetic.
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06-28-2009, 12:30 PM	#16
mysteryleaves HyperActive Warrior Join Date: Jul 2007 Location: UK Posts: 182 Blog Entries: 5 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: How NOT to do email marketing l really hate it when someones calls me a loser how do they know if l am or really gets on my t-ts rich jerk
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06-28-2009, 02:10 PM	#17
Jillian Slack Advanced Warrior War Room Member Join Date: May 2007 Location: Missouri, USA Posts: 743 Thanks: 24 Thanked 93 Times in 62 Posts Social Networking	Re: How NOT to do email marketing Wow. Wonder what the story is behind this. There's an easy way to avoid creating a product that you THINK is what they people want and, instead, create a product that you KNOW they want. Guess this guy is just poopy.
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06-28-2009, 02:12 PM	#18
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 2,114 Thanks: 22 Thanked 349 Times in 199 Posts	Re: How NOT to do email marketing Absolutely brilliant.
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06-28-2009, 03:31 PM	#20
braver55b Advanced Warrior Join Date: Jul 2007 Location: St.Louis, USA Posts: 907 Thanks: 10 Thanked 6 Times in 6 Posts Social Networking	Re: How NOT to do email marketing Sounds like he can barely construct a sentence, If I was to receive an email like that, even if the offer was good, I'd probably unsubscribe on the spot.
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06-28-2009, 04:43 PM	#22
Rich Struck HyperActive Warrior Join Date: Jun 2009 Location: Scotland, SD Posts: 179 Thanks: 2 Thanked 21 Times in 19 Posts Social Networking	Re: How NOT to do email marketing That's the most honest marketing email I've read in years.
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06-28-2009, 05:59 PM	#23
EfitnessNYC HyperActive Warrior War Room Member Join Date: Jun 2009 Location: Manhattan Posts: 165 Thanks: 67 Thanked 5 Times in 5 Posts	Re: How NOT to do email marketing Now that was funny!

06-29-2009, 12:38 AM	#26
John Taylor Recovering Millionaire War Room Member Join Date: Jun 2003 Location: Langholm, Scotland, United Kingdom. Posts: 9,588 Blog Entries: 3 Thanks: 492 Thanked 1,382 Times in 385 Posts Social Networking Contact Info	Re: How NOT to do email marketing I wonder if anyone has considered what might be good about that email message? Did the title achieve a good open rate? It the message authentic? Is the senders personality stamped on it? Was there a strong call to action? Instead of nit picking and criticising the grammar & spelling, look for the lessons that you can use. John
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06-29-2009, 02:30 AM	#28
Craig.Michaels PLR Expert War Room Member Join Date: Jan 2009 Location: New York City Posts: 216 Thanks: 15 Thanked 20 Times in 16 Posts	Re: How NOT to do email marketing That's funny - ones thing for sure, he seemed genuine in his own short-comings and look at the bright side - you got something for free and didn't have to pay a dime
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06-29-2009, 02:44 AM	#29
Hasan Barbary WordSmith & VoiceOver Guy Join Date: Mar 2009 Location: Philadelphia, PA Posts: 64 Thanks: 17 Thanked 9 Times in 7 Posts Social Networking Contact Info	Re: How NOT to do email marketing This cracked me up but then I had a flashback... Years ago, I was a young bright-eyed environmentalist doing door-to-door canvassing for a "Greenpeace-like" organization. It was a non-profit, but really it was a sales job. Every summer, we'd get these whiny college kids who somehow pulled big fundraising $$$ with their "Pity Rap". Ex: "But if you don't give a donation, the [fill in cute endangered species] will DIE! And I need to raise another [X amt of dollars] in the next 20 minutes or I'll GET FIRED!" Maybe the emailer's style was unconscious & unintentional, or maybe he's an evil reverse-psychology-marketing genius! Fun start to my Monday, anyways...
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06-29-2009, 03:02 AM	#30
mistermint Gordon War Room Member Join Date: Jan 2009 Location: United Kingdom Posts: 93 Thanks: 5 Thanked 3 Times in 3 Posts	Re: How NOT to do email marketing Hi All, IMO John Taylor is right! First, everyone must be getting sick to death of the Guru mail shots, they all sound like they have been written by the same person. Second, greed is a strong emotion, get my free stuff anyway. Smarter than the average marketer in my book! Just my opinion.
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06-29-2009, 03:51 AM	#31
Smokey_Joe HyperActive Warrior Join Date: Mar 2009 Posts: 264 Thanks: 7 Thanked 11 Times in 11 Posts	Re: How NOT to do email marketing Hmm, what is indisputable about the e-mail is that it sticks out - and that's what makes it interesting in terms of marketing. If someone sent you "get my free e-book and get rick withing three milliseconds - proven results" you wouldn't probably even remember seeing it in received mail. I agree the wording of that e-mail is utterly disgusting and all, but there's something marketing about it - it might not work, but at least it is a fresh approach.
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