How NOT to do email marketing

by CurtisN

Posted: 15 years ago 27 replies

INTERNET MARKETING

I don't know about you, but this is the funniest and saddest email I've ever gotten.

So the message that I wanted to get across in this thread to all you email marketers out there is: If you want to keep your subscribers, DON'T DO THIS!

#email #marketing

Mark McClure 15 years ago

Aha! A scat marketing stink fest... <click>, Gone forever.
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slvrsrfr 15 years ago

too funny. where do these people come from?

maybe he should have taken his own advice and made some sort of crappy ebook!!

oh wait, my bad, that's probably exactly what he did
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James Schramko 15 years ago

you know you can see the email address in that picture
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- CurtisN 15 years ago
  
  Originally Posted by James Schramko
  
  you know you can see the email address in that picture
  
  LOL...thanks for pointing that out. I was actually about to go to sleep when I got that email
  
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Emily Meeks 15 years ago

He sounds like one of those kids who thinks it's cool to act like a jerk. It looked stupid in middle school and it looks stupid now >

Fail.
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123rlp 15 years ago

The only positive thing about that is the fact that he did take action.He has alot to learn.
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Tyrus Antas

15 years ago

That Rich Jerk attitude is so hold. At first it was fun, then boring. I actually unsubscribed from his list because I was tired of being called a "loser" every time I opened his emails.

Tyrus

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talfighel

15 years ago

Originally Posted by Tyrus Antas

That Rich Jerk attitude is so hold. At first it was fun, then boring. I actually unsubscribed from his list because I was tired of being called a "loser" every time I opened his emails.

Tyrus

When someone calls you a loser, run away from their emails. I know that he is trying to sell you his product but calling someone a "loser" for the sake of selling something is dead wrong.

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talfighel

15 years ago

Originally Posted by CurtisN

This is a very sad email. This is not the way to do email marketing.

Tal

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Frances Norah S 15 years ago

Is this guy even serious about his email marketing?
What a turn off.
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BIG Mike Banned 15 years ago

[DELETED]

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- Fernando Veloso 15 years ago
  
  Originally Posted by BIG Mike
  
  And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?
  
  Good publicity repeats the effect, bad publicity bangs and goes away taking some buyers with it.
  
  No one is asking who he guy is, where can we subscribe, isn't it?
  
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  Shaun706 15 years ago
  
  WOW that sucks. Its pure nonsense what some people actually consider email marketing. Pretty persuasive stuff huh?
  
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- CurtisN 15 years ago
  
  Originally Posted by BIG Mike
  
  And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?
  
  Mike,
  
  Good point
  
  However, email marketing isn't just about getting your emails opened...I'm sure you know that. The headline did get me to open it, but what was not done in that email was to make any attempt to build rapport with me nor to sell me anything.
  
  There was no link in that email for me to click through, it did not address me by name, and there was no sign-off.
  
  Anyway, I got a good laugh out of that email and I thought it might be a good idea to share it with everyone here.
  
  That's all
  
  Curtis
  
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- Heman Patel 15 years ago
  
  Originally Posted by BIG Mike
  
  And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?
  
  hah, so true
  
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- EmmaJames 15 years ago
  
  Originally Posted by BIG Mike
  
  And yet he got you to open it, post it in a popular forum and actually start a discussion about it....food for thought?
  
  You are absolutely right...now we're all wondering about it, discussing it.
  
  Interesting...
  
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mysteryleaves 15 years ago

l really hate it when someones calls me a loser how do they know if l am or really gets on my t-ts rich jerk
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- Jillian Slack 15 years ago
  
  Wow.
  
  Wonder what the story is behind this.
  
  There's an easy way to avoid creating a product that you THINK is what they people want and, instead, create a product that you KNOW they want.
  
  Guess this guy is just poopy.
  
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Steven Carl Kelly 15 years ago

Absolutely brilliant.
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braver55b 15 years ago

Sounds like he can barely construct a sentence, If I was to receive an email like that, even if the offer was good, I'd probably unsubscribe on the spot.
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- NickCook 15 years ago
  
  Originally Posted by braver55b
  
  Sounds like he can barely construct a sentence, If I was to receive an email like that, even if the offer was good, I'd probably unsubscribe on the spot.
  
  LOL....think he was typing it late at night down the pub on his IPhone...
  
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Rich Struck 15 years ago

That's the most honest marketing email I've read in years.
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- Matthew Iannotti 15 years ago
  
  Now that was funny!
  
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John Taylor 15 years ago

I wonder if anyone has considered what
might be good about that email message?

Did the title achieve a good open rate?

It the message authentic?

Is the senders personality stamped on it?

Was there a strong call to action?

Instead of nit picking and criticising the
grammar & spelling, look for the lessons
that you can use.

John
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Raiel Schwartz 15 years ago

That's funny - ones thing for sure, he seemed genuine in his own short-comings and look at the bright side - you got something for free and didn't have to pay a dime
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- Hasan Barbary 15 years ago
  
  This cracked me up but then I had a flashback...
  
  Years ago, I was a young bright-eyed environmentalist doing door-to-door canvassing for a "Greenpeace-like" organization. It was a non-profit, but really it was a sales job.
  
  Every summer, we'd get these whiny college kids who somehow pulled big fundraising $$$ with their "Pity Rap". Ex: "But if you don't give a donation, the [fill in cute endangered species] will DIE! And I need to raise another [X amt of dollars] in the next 20 minutes or I'll GET FIRED!"
  
  Maybe the emailer's style was unconscious & unintentional, or maybe he's an evil reverse-psychology-marketing genius!
  
  Fun start to my Monday, anyways... :p
  
  Thanks
  
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mistermint 15 years ago

Hi All,

IMO John Taylor is right!

First, everyone must be getting sick to death of the Guru
mail shots, they all sound like they have been written by
the same person.

Second, greed is a strong emotion, get my free stuff anyway.

Smarter than the average marketer in my book!

Just my opinion.
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Smokey_Joe 15 years ago

Hmm, what is indisputable about the e-mail is that it sticks out - and that's what makes it interesting in terms of marketing. If someone sent you "get my free e-book and get rick withing three milliseconds - proven results" you wouldn't probably even remember seeing it in received mail. I agree the wording of that e-mail is utterly disgusting and all, but there's something marketing about it - it might not work, but at least it is a fresh approach.
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How NOT to do email marketing

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