If you don't create value . . .

Creating value is what any good internet/affiliate marketing course would revolve around. Selling is all about making your customers see the value in your service or product. It's only when they do that they will become willing to part with their money.

I agree with all you say except for this part when you talk directly to newbie. Let's remind us that self call gurus have bring in IM all this "money in a day" "auto-pilot blog" and etc. and not only the newbie must understand this.

Is something..that all of us think only on short range...if i can make 1000$ tomorrow lets make..it don't mater if next day i make 0 $ because i have ruin a good business plan. We think on short period and we don't understand that this fast money making it ruin some long time business.
A good example of what i say: WSOs that teach newbie to make a product from old PLR and sell it. That have 0 value in there...but is quick cash...but people lose trust in WSO because we see a lot of garbage...
But the guy that have sell first WSO and teach newbie to do the same with no experience have ruin the WSO business in a way or another...

and we can continue with this example...but is no point.
Value = MONEY in all business..no mater if is online or offline.

I have been sitting here for about half an hour trying to think of something to add to that. This is one of these topics that you would think are "common sense" by now, but it's not.

This isn't helped by the fact that there are so many people in this forum that are great at communicating the a ledged value of their products, but fail miserably at delivering it, some knowingly underdelivering.

Great post X.

People need to understand that VALUE attracts paying customers but there's also something else to consider:

There is a direct correlation between VALUE OFFERED..... and HOW MUCH YOU GET PAID..

The more value you offer... the more people pay you

Once you've got the valuable offer put together.... it's the copy's job to effectively convey that value enough to create the coveted conversion.

As for the top seller mentioned in the OP?

For me and many others it's obvious that it's "output" would create content (books) that offer little to no value.

I wouldn't use it to create anything.

However, her OFFER has value to her Target market (noobs, short-cutters and general lazy-asses) and that's why it's a top seller.

The value SHE created? An Easy Button - another "no work and get paid" offer that unfortunately (like it or not) has value to some. :-/

Value is hard to create in my opinion but it is a must, and I'm really starting to learn that.

This thread is a breath of fresh air. Something the main forum has been in desperate need of.

Steve -

Because I've lived by and taught that definition for
about 8 years now I understand what it means.

And my explanation is the short version of what
obviously fills volumes.

Social proof communicates value - "Look, all of
these people are using the product or service -
it must be valuable."

Scarcity communicates value by suggesting
that something is in limited supply, and therefore
it must be valuable.

Authority communicates value because it
implies a level of knowledge on a subject that
others covet.

Reciprocity, IMHO, falls into the delivering
value category. I gave you something of value
and in return you feel you owe me your loyalty,
or whatever.

Basically -

First, value is arbitrary. It's doesn't exist except
as an agreement between two parties. I can
create value, but if I don't effectively communicate
that value - sell it - you won't agree with my
assessment of value. No deal. If you aren't even
aware it exists, again, I've failed to communicate
the value to you.

Creating value is the set of processes that
identify what people need and want, and then
put that product or service together.

Communicating value is how we convey that
what we've created is useful, and fulfills the
need or want of our target market. That includes
everything from banner ads, to articles, to PR,
to sales copy.

The cool packaging an Apple product comes in
communicates value. It's a highly successful
product because it does all three of these things
really well.

Delivering value is coming through as we said
we would, and more. Value can be delivered
for free or paid. It's more than just putting a box
on someone's front porch - great customer support,
products and services that work, unadvertised
bonuses, whatever.

Like I said, Lance too, it's a simple sentence that
says a lot. It certainly doesn't say everything but
it provides a beacon to follow. And if that beacon
is followed people don't buy things that fail to
create value - and that's the point of the post.

All the best to you - John

I feel value is when you offer something greater then the price tag, for example I charge you $10 for a product and the idea ends up making me $100.

Really a good information shared, thanks for being here and giving your time in helping the newbies like me to understand that what it takes to make money online by offering products and services.

Lots of deep philosophical discussion here, for sure.

Value is in the mind of the beholder. How would you know what someone you've never met considers valuable? Unless you are literally in their minds you can only guess.

I see sales copy all the time that assumes I value what every other person involved in IM values. That couldn't be more wrong!

You know what sells me? Benefits.

I learned the basics of advertising long ago. They haven't, nor will they ever change.

Here's the #1 rule: Tell people how they will benefit!

Creating benefits.
Communicating benefits.
Delivering benefits.

Glad we got that straightened out.