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Creating excitement during a launch

by him77
10 replies
I'm planning on launching my first product next month and I was looking for any tips that would create ongoing excitement during the launch process.

My launch:
The product will be an ebook for marketing in this niche. What I plan to do is release a resources guide ebook for free which will have over 300 tools and resources to help with marketing their businesses. I plan to break the ebook up into modules and once someone opts in they will receive a module of the book ever few days and the last email they will receive will be the product sales letter and page.

I will also be doing short presentations for each module of the ebook resource guide. Basically giving them the download link and a short video where I recommend how to use that section of the ebook for their marketing efforts.

I want to build more excitement but can't think of anything. Please advise!
#creating #excitement #launch
  • Profile picture of the author Steve B
    Have you targeted the specific prospects to which you will eventually sell your product? Those are the people you need to get excited about the launch coming up.

    Reach out to them on social media and provide an incentive for them to share and spread the word about your new product.

    You know the niche and your product better than anyone. You will have to decide what it is that will get your prospect buzzing about the product to come. If you can't get excited and share all the great benefits of your new product, how will your prospects do likewise?

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author origin
    Have you got a list already that you can start warming up with your teasers?

    Some methods include holding a webinar, or series of webinars. If you have traffic in the niche already then you must start sending them to your blog, your facebook page, your freebie download page etc where of course you announce that the launch is comming.

    Just have the one feed into the other. This off course depends on if you have traffic already or a list.

    If neither, you may want to get some JV partners that do have lists and work out an email sequence that you can use to send people to your blog, your facebook page, your youtube video, all off course pre selling the launch.

    Have a look at Jeff Walkers' product launch formula, I don't know if it is still around, there good tips in there.
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    • Profile picture of the author him77
      Originally Posted by origin View Post

      Have you got a list already that you can start warming up with your teasers?

      Some methods include holding a webinar, or series of webinars. If you have traffic in the niche already then you must start sending them to your blog, your facebook page, your freebie download page etc where of course you announce that the launch is comming.

      Just have the one feed into the other. This off course depends on if you have traffic already or a list.

      If neither, you may want to get some JV partners that do have lists and work out an email sequence that you can use to send people to your blog, your facebook page, your youtube video, all off course pre selling the launch.

      Have a look at Jeff Walkers' product launch formula, I don't know if it is still around, there good tips in there.
      I actually am basing my whole model off of Mr. Walkers program funnel which I really like. I think I'm going to use a lot of your tips!!! Thanks!!!
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  • Profile picture of the author tristatemedia
    if oyu are going to use affliates, make sure you run contests: you will attract alot of good affliates
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  • Profile picture of the author .X.
    I learned this from Marlon Sanders -

    After you launch keep announcing new things
    that have been added - resources, bonuses,
    whatever.

    Since it's a prospect list they won't know/care
    if it's already in there or not.

    It's an ongoing opportunity to put a spotlight
    on specific features within the product. It also
    makes it seem like you're putting a lot into
    the product and continuing to add value to it
    even though it's already launched.
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  • Profile picture of the author WillR
    It's going to be hard to create excitement around the launch of yet another marketing ebook.

    Sorry, just being realistic.
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  • Profile picture of the author BlackKryponite
    social media always works best for me try using that
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  • Profile picture of the author PatrickP
    Jeff Walker has a new book out, actually his first book I think, by the name, The Launch.

    Great read in my opinion.
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  • Profile picture of the author jimvol
    Just don't call it "The Next Marketing E-Book"

    Get creative...

    Thanks!

    Jeremiah
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  • Profile picture of the author rihan123
    Yeah, I agree say 2014 New or something and hey if it goes well can we work together?
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