Feedback on my First Venture

Dave,

Do you actually provide the piano lessons yourself? Or do you just steer people to other sites that you consider the best lessons? It isn't really clear to me . . . and maybe others are wondering the same thing?

There is a reason why I'm asking.

Steve

Dave,

Here are a couple of things I would suggest:

1- A more engaging headline. You want something that stops people in their tracks - something that they can see themselves doing or being. Folks really aren't interested in lessons, per se. Trust me on this. They want to be able to play songs effortlessly. There is a big difference. You need to focus on "the dream" . . . that is, sitting down at the piano and dazzling all your friends with your skills.

Here's a very famous headline that sold millions: "They laughed when I sat down at the piano - but when I started to play!"

Do you see how this sells the dream? Here's an easier example . . .

People don't want to hear about all the work and exercise it takes to get six-pack abs. So what does all the advertising in that niche sell? They sell the dream of a muscle-bound tanned "hunk" with rock hard abs taking off his shirt while surrounded with gorgeous babes all drooling over him.

I wouldn't use a cursive font for the headline. Make it bold and make it stand out. You want to get attention and make folks read your sub-heads.

2. I would include a graphic (maybe change your header) that showed a guy in a relaxing setting sitting at the piano with friends all around laughing and having a good time - as though he was the center of attention, the life of the party. (This graphic could also be your ecover for the report.) Again, your selling the ultimate benefit of playing the piano better. Appeal to the emotions and desires of the end result of the practicing, not the practicing itself.

3. On your page, I would get rid of everything below "Enter your details to the right for instant access to your free ebook!" No menu, no article links. This page should have one alternative place to go ----> directly to the sign-up . . . no other options.

4. The four stars (your bullet points). Use a larger font so they appear as sub-heads not regular body text. Make them more appealing, enticing, and desirable. People are reluctant to give up their email address these days. You've got to make your report a "must have" so it forces them to subscribe. In that regard, I would also change the title of your report. Again, most people don't want to practice . . . they just want the end result. Of course, we all know they have to practice if they want to get good. But practice doesn't sell. You want people to see themselves with the end result. So the title might be something like "Dazzle your friends with your piano prowess at the next office party!" (I'm sure you can come up with something much better) SELL THE DREAM (end result)

I hope maybe this will at least get your thinking like a marketer.

Good luck,

Steve

You're claiming to be the best but you certainly don't seem like the best.. so that causes your credibility to take a hit from square one

How about an honest, upfront introduction so we can 'connect'? and not need to veer away from inflated claims?

Your first bullet point is about reviews (well reviews are usually free and not exciting) - what else do you have?

It's hard to figure out the overall focus of the site.. are you about reviews or lessons?

How about giving us a sample of what you are proposing is valuable so we can start to see for ourselves before any commitment?

Principle: asking for too much too soon in the relationship, think about it!