Questions For Those Offline Masters Out There

by kemdev
1 replies
Hey Warriors,

My brother recently approached me interested in partnering
up in a business venture. Since I already have a partner in
my online marketing business, I asked him if he'd be willing
to put some of his salesmanship skills in practice to get a
few offline clients to do some SEO and web design work.

Naturally, with his skill set in sales and my expertise in the
internet marketing field, partnering up was a pretty obvious
decision.

I'm pretty new to this specific field, so I have a question,
with probably many more to follow, to ask some of you guys
who have been at this for a while.

First off, do you make your clients buy their own server
space, domain name, etc? We were thinking that another
option would be to create our own hosting account that has
unlimited addon domains and bandwidth and host all of our
made sites there. What do you guys think?

Also, I've heard tons of different responses from different
marketers dealing with different level businesses. But for a
consulting business in a small town, what would be a decent
price range for the following:

--SEO per keyword.
--Optin setup.
--Website design per page.

All the best,

Jesse Kemmerer
kemmerer.j@gmail.com
#masters #offline #questions
  • Profile picture of the author DogScout
    For a small business a site can be $500 for the 1st page and $100 each additional. If they have a site, it is a good bet they need a new one. ('Someone's nephew did it', is what I hear most.) If the site IS OK, you still need access to make landing pages and do small re-writes for keywords (Not to mention landing pages). Most sites will be the exact opposite as the post above. They will be information or branding sites that do NOT sell. Don't make a small business squeeze pages... or at least what look like squeeze pages, but much of the same idea applies.

    Adwords is a tricky wicket. If they are not using them now, a set fee for setting up and getting to know the business, researching keywords, etc can be $500-2000. The monthly AdWords fee should be a % of what they spend on them (10% is par). If you are good, they will see that and start moving more ad dollars to AdWords from other places and your pay goes up as well.

    The downside is, a small business owner either doesn't have time or ability to write content. That means for that 1st $500, you really need to learn a ton about his/her business. Then there will be the occasional forwarded email from some SEO company that they get and want your opinion on. (Which is really just thier way to keep you on your toes because most of them have no idea what you do.) I have found myself trademarking stuff for clients, writing content, even the give away for the auto-responder.

    You want to put your clients on thier own accounts for everything (I use my own auto-responder, they leave, they don't get that ). If they go with someone else in a year or whenever, you want to be able to send them all thier log ins and links to the tools you used for them and boogie. I make a gmail account with them@me and keep up with seperate passwords and log-ins there in a shared spreadsheet. Anytime they want they can go to that gmail account and get a log in and see what I am doing or not doing for them.

    For hosting and domains, be a reseller and open an account for them with your reseller site. You can pay for a premium reseller site like discerningimagereseller (GoDaddy) with one or two clients. (Be sure that they understand they will need to be buying 20-50 domains with the keywords that you test and find out have a high ROI in them to use with the AdWords account.) Each of those domains pays you a couple of bucks. An SSL certificate & hosting and you have paid for the reseller package. Then if you get tired of them, or they go elsewhere, just the username and passwords, and you're free. Always make it so you can get out fast. Last thing anyone needs is screwing around with a former client

    ~Mark

    & one last thing, have fun. :-)
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