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Sales copy length and bonuses - How much is TOO much?

by gmack
1 replies
Greetings.

More of a rant, but I'd like to know what Warriors think for TODAY's marketing.

Back in the Corey Rudl days of internet marketing training was the first time I saw these (seemingly) 5 foot long sales pages of content to sell a product/service. Personally, I can't stand that and drives me nuts. (Couldn't we just 'get to the point'?) To me, no matter how great the page may 'look', it never seems to be an easy read. I guess the theory being that IF someone was actually going to take the time to 'read' it all, the better the chances are they are going to buy.

So the first question to Warriors (sellers and buyers) is, in today's marketing.. how much is too much sales content?

Last night, I was looking at a solo ad WSO that's been up for years (still going). Great reviews. 18+ pages of comments, questions, sales copy, blah blah... I spent 3 hours and could not find see anywhere... 'HOW MUCH IS THIS?' Again, it's like crap (even if its good crap) just thrown everywhere to 'look' big. Grrrrrrr.....

2nd question is on bonuses - namely, affiliate bonuses: 'Buy through my link, and I'll give you everything I ever bought in my life as a free bonus!"

Is it just me, or doesn't it 'cheapen' the deal when many of these same 'bonuses' were all the rage as 'main' products a few months or weeks before, and now they are 'free bonuses I'll throw in so I can make more commissions'? And not just 1 or 2 bonuses. I'm talking 5, 6, and 7 'bonuses' here.

Wow. WHO has TIME to go through all that crap just to get to 'why I came to this page in the first place'? On a dime sale, you could pay a few extra bucks more by the time you 'read' everything:-)

Ok.. I'm done. Still, through, VERY interested to see what both 'experienced' buyers and sellers think, as well as 'newbies'.

Greg
#bonuses #copy #length #sales
  • Profile picture of the author Alexa Smith
    Banned
    Length of sales copy needed varies more or less in accordance with the number of common objections to be answered (which is also often fairly closely correlated with the price, I think).

    In general, over a wide range of niches and products, "longer copy" generally converts significantly better for me than "shorter copy", so for the most part I don't really agree with your perspective on that. (I share it, personally, but that's irrelevant: I don't really agree with it as a marketer).

    The number of bonuses that "help" can be determined by split-testing, but it's got a lot to do with what they are, too.

    As a ClickBank affiliate, I quite often decide not to promote specific products simply because there are 6 or 7 bonuses not apparently directly relevant to the product. This looks "desperate" and detracts from the perceived value of the main product. As an affiliate, long experience has taught me that these are also vendors who haven't split-tested (because I know they wouldn't still be doing that, if they'd split-tested) and that fills me with additional concerns that they probably haven't split-tested anything else, either, in which case their pages may not convert my traffic as well as I'd like them to).

    One or two directly relevant bonuses are fine. More than that is usually a disadvantage rather than an advantage. Especially if they're not very relevant.

    Split-testing teaches a lot. But it helps only the people who do it, not the people who rely on their instinct that "other people must have split-tested this, and they wouldn't all be doing it, if it didn't work".

    .
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