Are You Getting Testimonials?

8 replies
This week we spent a whole week getting video testimonials for one of our NICHE products...not in IM.

Testimonials work! and they sell themselves.

This is killer, and we have done alot of testing and found 10 things about testimonials.

1) People want proof of what you are selling works! yes, from others!

2) Since the 2008 crash, people have lost money and still have money, but we find are doing more looking than buying, so you have to do something to give the fence sitters, reason to pull their credit card out.

3) When someone else sells for your, you have to actually do less work to make a sales

4) Written testimonials are good,, but video from one of your customers, tells them : "Hey i am real and I love what this thing is, I should check this out"

5) You will get fence sitters all the time. This is natural. Testimonials, can sometimes be the thing that tips them over the edge BIG TIME!

6) I have studied marketers back to the early 1900's and some of these guy use to get their clients to reach out to their current prospect to help the sale. VERY SMART and this again sells itself. They use to do this, becuase the interested party could ask any questions, and it used to get answered by someone using the product and happy. Almost no one is doing this today, but it worked back when we did not even have the INTERNET, with communcation to someone around the other side of the world much quicker, imagine how well this would work today

7) Testimonials that are exact work better i.e. Things like.... "Peter made $867.23 in just 48 hours, trading the EURO currency with this indicator"

8) Your testimonials are not just proof, they TELL A STORY, and people love stories, and successful stories, and are glued to watch to the end. We are all bought up to read, and enjoy stories, subliminally they are imprinted on mind from a young age, and stories tell, and stories SELL as one of my mentors once told me.

9) If you have your happiest clients give you testimonies, give them a little cash to say thankyou. It helps, and not only will they go out of their way, they will feel like they are helping you spread the love.

10) I have seen one smart marketer leave the sales page and COPYWRITING, his whole sales page was 20 fantastically made testimonies of his real clients. All he has was a BOLD headline at the top, and the 20 Videos underneath of his clients telling people how good his system was, and then under the last video an ADD TO CART button. His sales page converted at 4.1%...... WOW! So they do work!!


#testimonials
  • Profile picture of the author LuckyIMer
    Testimonials are important for any business, and many customers do search for testimonials and reviews before purchasing.
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  • Profile picture of the author alvinhy
    Another thing to beware is some businesses will buy testimonials.
    This is one thing customers should look for.

    Testimonials show trust and shows the products work. Its a great way of "word of mouth" marketing.
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  • Profile picture of the author talfighel
    Testimonials is always good if you want to get more buyers and more people to trust what ever you are recommending to them.

    Many product owner have used this technique to sell more and get more customers to buy so something is working.
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  • Profile picture of the author JohnnyPlan
    Testimonials help alleviate customer fear and push them toward the purchase. And, I rely on customer testimonials as part of my business. Without the testimonials, how will a potential customer even know the value of my product?
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  • Profile picture of the author RobertBayes
    Along similar lines, I've found it very helpful to survey my customers.

    Not only do I end up getting some excellent testimonials (always ask permission before using someone's feedback as a testimonial), but it's absolutely the best way to refine & improve your product and sales process.

    You'll almost always be surprised by what you hear, no matter how well you think you know your product or how good you think your sales process is!

    Robert
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  • Profile picture of the author JessUBotNinja
    I think you are very smart to go with video testimonials. People trust people that are like themselves a lot more than someone they cannot relate to. By getting to see the type of person using your service or product people on the fence can be put at ease and be convinced that people like them are using and endorsing you stuff therefore they should too.
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    • Profile picture of the author celente
      Originally Posted by JessUBotNinja View Post

      I think you are very smart to go with video testimonials. People trust people that are like themselves a lot more than someone they cannot relate to. By getting to see the type of person using your service or product people on the fence can be put at ease and be convinced that people like them are using and endorsing you stuff therefore they should too.
      yes very powerful, and you will be surprised how your best and most happiest customers are willing to go out of their way to do one for you. You can even give them technical instructions on how to take with their iphone and stuff like that to help them even more.
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  • Profile picture of the author wordpressmania
    Huh, I missed it. I did not added a prominenet testimonials on my website. Surely I will fix it quickly.

    Thanks for this great post. I really did not think this way and I now realized the power of testimonials.
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