Traffic Method that is Better then your Own Opt-In List
I wanted to make a post about what I have found to be the best traffic strategy for all my projects, this strategy is not PPC nor SEO, in fact this strategy for traffic can be created within the first week or two of the launch of your website.
The strategy is called, Create Evangelists
Guy Kawasaki once said, create evangelists, they will make or break your business. When I heard him speak I really did not know what he meant, but then a couple years later I started to learn.
An Evangelist in simple terms is a "die-heart fan of your business", they will spread the news all around the place, spark up hype and create more business for you.
They don't do it because you asked.
They do it because you create a super system, product, or invention. They do it because they are excited to be apart of what you are creating and they want to follow and help your goals and missions succeed. They do this by spreading the word, telling friends & family, lists and websites.
So, how do you create an evangelist?
You give them your stuff. Beta-test with them.
Create a relationship with them.
Ask them for advice.
Ask them for suggestions.
Make them feel as they are building the brand, site, business, with you.
The Results
- A new business relationship
- A friendship
- They spread the word ( more business for you )
- A new partner
- A new success
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Don't put your product/service on a pedestal?
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Always ask what can be changed, how can your users help you be better?
Creating Evangelists is the best method of traffic for your business.
Follow me on Twitter: twitter.com/KennyKurtz and I'll follow you back.
"One Man's Ceiling is Another Man's Floor"