12 replies
Hello,

I'm going to be starting a football blog very soon on a topic as of yet not decided...

What are the best approaches to take in terms of marketing and generating traffic?

I've read a few things about affiliate marketing and adsense and the like, but to be honest, I don't know the first thing about this type of stuff haha!

Can anybody point me in the right direction? Maybe give me some basic points about affiliate marketing, adsense etc, or the best approach to take.

Thanks very much in advance guys!
#blog #football #niche
  • Profile picture of the author Brent Stangel
    I'm going to be starting a football blog very soon on a topic as of yet not decided...

    What are the best approaches to take in terms of marketing and generating traffic?
    You might want to decide on a "topic" before you worry about traffic.
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    • Profile picture of the author everydaysysadmn
      Originally Posted by Brent Stangel View Post

      You might want to decide on a "topic" before you worry about traffic.
      ^^ yup. If it's sports related you could post on social media sites with links and what not to drive traffic that way. Post on twitter, tumblr, etc with the big hashtags #sports #sports-team-name (I'm into computers not sports lol).

      adsense on your page like an ad.
      amazon for sports equipment
      news letter for sports stuff
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  • Profile picture of the author alvinhy
    Don't think about traffic so soon.

    Think of these instead:
    Who your audience is
    What type of content you will be providing
    How are you going to solver their needs

    Once you have done that, then worry about how you expand your traffic strategy
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  • Profile picture of the author Chaudhary Daniyal
    If you're going to be the only writer, then i'd suggest you write about the club you're passionate about! If you target Football' as a whole, you have ALOT to write everyday.

    Traffic should solely reply on social media.
    Create a twitter account with your domains keywords. Start following the 'fans' of popular football pages and roughly 30-40% would follow you back. You can automate this process by using auto follow-unfollow softwares.
    You should tweet with links of other, more reputable pages to your new followers and slip in your blogs link once in a while. If the quality of your content is good, they'll become repeat visitors.

    Create a Facebook page and get $5 likes from Fiverr (I know they're sh*t but hold on..) ! Once you have about 2-3K likes, ask other pages with similar amount of likes for 'S4S' i.e Share for share. You share their page on yours and vice versa. This should give your page the initial boost.
    If you skip the fiverr thing, bigger pages would simple ignore you and you'd have to get to atleast 500 likes by manually spamming links.

    Hope it helps.
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    • Profile picture of the author miklanderson2
      Originally Posted by Chaudhary Daniyal View Post

      If you're going to be the only writer, then i'd suggest you write about the club you're passionate about! If you target Football' as a whole, you have ALOT to write everyday.

      Traffic should solely reply on social media.
      Create a twitter account with your domains keywords. Start following the 'fans' of popular football pages and roughly 30-40% would follow you back. You can automate this process by using auto follow-unfollow softwares.
      You should tweet with links of other, more reputable pages to your new followers and slip in your blogs link once in a while. If the quality of your content is good, they'll become repeat visitors.

      Create a Facebook page and get $5 likes from Fiverr (I know they're sh*t but hold on..) ! Once you have about 2-3K likes, ask other pages with similar amount of likes for 'S4S' i.e Share for share. You share their page on yours and vice versa. This should give your page the initial boost.
      If you skip the fiverr thing, bigger pages would simple ignore you and you'd have to get to atleast 500 likes by manually spamming links.

      Hope it helps.
      Share for shares don't work the way they used to on Facebook and are a waste of time unless you really want to spend time begging people to share your page for a few measly likes. Even pages that have thousands of likes are only picking up a few new likes from share for shares now because Facebook has killed their organic reach.

      Spend a couple hundred bucks buying likes from Facebook instead. Test your LIKE campaign out using $3 to $5 at a time until you find the right ad and are getting likes for 1 to 2 cents each and then bump up the amount you're spending. If you aren't willing to pay to play on Facebook now, you're going to have a tough time building out a page.
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      • Profile picture of the author mellowyellow2014
        Miklanderson 2, how exactly do you buy likes from Facebook?

        Thanks
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  • Profile picture of the author kc33
    Make football videos, and put them up on Youtube. Compliations of the Best Goals/skills of Ronaldo, Messi. Football fanatics would love these. If you can't make videos, Pay someone in Fiverr to do it for you.
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  • Profile picture of the author zimzalabim
    As suggestion for monetisation options is to look at the major UK bookmaker affiliate programs. SkyBet, Tote and similar. Have good football related new player account incentives, pay good percentages. Can build up to a tidy income.
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    • Profile picture of the author mellowyellow2014
      Zimzalabim, what exactly do you mean by 'have good football related new player account incentives, pay good percentages'...

      Thanks
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      • Profile picture of the author zimzalabim
        Originally Posted by mellowyellow2014 View Post

        Zimzalabim, what exactly do you mean by 'have good football related new player account incentives, pay good percentages'...

        Thanks
        To attract new accounts, they have sign-up offers. Open an account and get a £X amount free bet or similar. If you refer that new account holder then you'll earn a percentage of that referrals losses. Say for example that's 20% and your referral looses £100 then that's £20 for you.

        The flip side is that if your referrals win, you don't lose out as the affiliate program often "zeros" that out for you and does not carry forwards negative commissions (always check the terms and conditions).

        For example check out Skybet and read up on how their affiliate program works:
        Affiliate Hub | Sky Betting & Gaming
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