Must you LOVE your niche?

16 years ago

I say no, Scott. You don't NEED to love your niche - but loving your niche sure helps keep up the enthusiasm when things aren't going well - which inevitably happens in anything we do.

And the older I get, the less inclined I am about working on things I DON'T really love.

Bob

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David Jolley

16 years ago

I think that it really depends on the person.

There are some people whose primary goal is to make money, and it doesn't make any difference what the niche is, they will simply do what it takes.

Other people NEED to be interested in what they selling to be able to do it well.

It reallty depends on the makeup of the individual.

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vorales

16 years ago

I also think that we must loves our niche. We want to earn from our niche, if we don't loves them how will we work to get them.

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Daniel E Taylor 16 years ago

I'd suggest if possible START building in a niche you
love and are passionate for.

Why? Well as an experienced marketer there are still
alot for you to learn about actually selling, properly managing your list,
creating a winning marketing plan, studying buying patterns etc...

When doing soemthing you're already passionate about you already
know what your market needs, and you are already in their shoes so
coming up with a winning marketing plan is easier.

Daniel
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Jeremy Kelsall 16 years ago

I honestly believe that people thinking they need to "love" their niche stops a ton of people from actually making money.

I'm not really overly enthusiastic about any of the niches that I do affiliate marketing for. However, there is a ton of research material out there for them which gives me a basis to write content so I am able to do well with them.

As a matter of fact, the only time I even really think about these niches at all is when affiliate programs send me a check.
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- hugofortin 16 years ago
  
  Hi,
  
  I think when you start you must love your niche. After a while, it become a automatic and you don't have to think a lot about it. So, you can enter any niche and have success with it.
  
  Have a nice day or evening.
  
  Hugo
  
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mojoisland 16 years ago

When first starting off I found that promoting a product in a Niche that I loved and knew a lot about made the whole process a lot easier. But as I got older and wiser and understaood the process better I found that knowing about the niche is more important than loving it.

Cheers!
Robert
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- Steven Wagenheim 16 years ago
  
  Here's the way I look at it, though I know many will disagree.
  
  If you don't love what you're doing, then you're just working another job.
  
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  JayXtreme 16 years ago
  
  Originally Posted by Steven Wagenheim
  
  If you don't love what you're doing, then you're just working another job.
  
  I have to agree and disagree at the same time.....
  
  What you're doing is internet marketing... the niche could be anything, if you love internet marketing and making money..then you DO love what you are doing, that doesn't mean you have to love the niche...
  
  I hate horse riding equipment
  
  Peace
  
  Jay
  
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Zeus66

16 years ago

Oh man, this is one of my biggest pet peeves! YOU DO NOT HAVE TO LOVE A NICHE TO BE SUCCESSFUL IN IT.... period. In fact, I think it's often the worst advice to give someone new. Yes, some people need the motivation, but for many others who don't know any better, that advice may well send them down a long road to failure (if the goal is making money online). I suppose you can monetize just about anything nowadays, but if your "love" is something very few others care about or that lends itself poorly to monetization, prepare for months/years before you realize any substantial earnings. And a LOT more work than any niche you might not personally "love" but that has tons of buyers ready to snatch up the next thing they perceive to be of value.

Did I mention that I HATE that advice?

John

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Scott Ames

16 years ago

Originally Posted by Zeus66

Oh man, this is one of my biggest pet peeves! YOU DO NOT HAVE TO LOVE A NICHE TO BE SUCCESSFUL IN IT.... period. In fact, I think it's often the worst advice to give someone new. Yes, some people need the motivation, but for many others who don't know any better, that advice may well send them down a long road to failure (if the goal is making money online). I suppose you can monetize just about anything nowadays, but if your "love" is something very few others care about or that lends itself poorly to monetization, prepare for months/years before you realize any substantial earnings. And a LOT more work than any niche you might not personally "love" but that has tons of buyers ready to snatch up the next thing they perceive to be of value.

Did I mention that I HATE that advice?

John

I sense maybe you don't like that advise. Just a guess

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JasonKing

16 years ago

You don't have to love your niche, you just have to enjoy what you do on a day to day basis.

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Matt Bard

16 years ago

Originally Posted by JasonKing

You don't have to love your niche, you just have to enjoy what you do on a day to day basis.

I agree with that and I think that is the idea behind the saying " Do what you love and the money will follow".

If you are passionate about Internet Marketing you are doing what you love and you won't mind or notice the extra hours you spend but that does not mean that you will never have to do things you don't enjoy.

Working on a niche that you know nothing about or worse, you can't stand is just part of the overall IM business.

I don't think any business owner in any field is happy with the end of the month bookkeeping and paying the bills.

Matt

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Tom Sheltraw

16 years ago

I was raised with mixed business philosophies.

One was:
“Don’t put all your eggs in one basket”
and the other was to
“Put all your eggs in one basket and watch the basket.”

Robert Allen made the concept of “Multiple Streams of Income” popular, which brings me back to “Don’t put all your eggs in one basket”.

I think loving your niche is great if you have a passion like fund raising or the environment but in business you need to consider what your motivation really is. Is it making a difference in the world or making a lot of money?

I think the point is obvious. Having said that I will add if you are a true expert at something then loving that niche is a good thing. Like cooking or building things or auto repair. But even then having multiple splinter niches is smart.

Take programming for example. You can love your niche and still have 20 different niches with 20 different programs all doing something different. Still your niche!

Just my 2 cents worth!

Tom

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JamesW

16 years ago

I think if you're maintaining a blog then you really do need to have a strong interest in your niche otherwise you will quickly lose interest in your blog and will probably stop posting altogether.

If you're making static sites then it's not so much an issue and you can just focus on making money and building more sites.

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Daniel Molano

16 years ago

Lovin' helps a lot, but if you have the money for outsourcing a lot of the stuff for the niche you don't particularly love then you can be quite succesful.

Of course you could do everything yourself, but you are just not passionate enough as you could be for a niche that you DO love.

So in the end you can be quite succesful, but maybe not as succesful.

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jensrsa

16 years ago

My best paying niches are the buildin and home improvement niches. I hate physical work and know very little about building or home improvement but got into it because my brother is an architect and I designed a web page for him some years ago.

Over time I have learnt a bit about the industry, but it still is not my interest

Jens

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myob

16 years ago

There are aspects of business in any niche that are not loveable. I promote many different niches that I'm really not interested in. But that's where the money is.

For example, I have a salesman that hates computers. He would much rather be out hunting and fishing. But he makes a lot of money selling our computer services so that he can afford to go out and have expensive toys to do what he loves best.

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Aurora9

16 years ago

I have to agree with the statement that if you like IM then any niche you pick will be interesting because you are essentially carving out a piece of the online market in that niche all for yourself. It's akin to building your own offline store--it's that massive an undertaking.

It's probably easier to start out in IM doing something you have a passion for simply because you'll have fun exploring the topic while you are learning IM--but my take is to see whether the topic is profitable before jumping in, else it is going to sour your entire IM experience--if you've poured your heart and soul out and not earned much because there's not enough traffic/buyers etc then it'll cast a pall over whatever you do next.

If I were to recommend a strategy though, I'd tell someone to start with a money-making niche that they are at least comfortable with exploring. Once they've learnt what to do & have the resources to do it, they can outsource so many aspects of the process--the things they find personally boring, so they needn't do anything without passion. By then they'll also probably know how to make money out any niche so they can apply it to an area they are passioniate about--they'll know how to evaluate the niche and the kind of product they can create that will make them money.

So it's best to start out with a proven winner--like a training cycle for those are learning to ride a bicylce--they can cycle along any trail later once they've learnt how to handle a bicycle

Lakshmi

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Dana_W

16 years ago

What I love is the challenge of figuring out how to make money from a niche. I think if you hate internet marketing, you will have a hard time making money off of it, but I don't think you have to love your niche at all.

I've seen what niches Jeremy promotes - I also promote one of the same ones he does - I really don't care about it one way or the other but it converts like crazy.

I would say this - I wouldn't promote a product that I thought was harmful or dishonest, and I choose to promote products that I believe can deliver what they say, but when I am trying to think of a new niche to promote I ALWAYS approach it from the angle of - is this a profitable niche and can I personally make money off of it? I never sit there and think - do I love this niche?

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Neil Morgan

16 years ago

It's good to like/love what you do - it certainly makes the working day easier and new ideas will constantly emerge.

Look out for spending time on niches that you love that aren't making any money. From a business point of view, there's no point in flogging a dead horse, no matter how much you're enjoying yourself. I've fallen into that trap once or twice.

Cheers,

Neil

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David Raybould

16 years ago

Hi Scott,

I think it all depends on whether you plan to make that niche a permanent/long term thing or not.

I'm in bunches of niches that I don't really care for, but to be honest I don't care as I outsource most of the work for them anyway. I'm doing it to make money, not to have fun.

I'm also involved in some niches which I do like, and yes, they are more fun to work in, but I honestly don't let my interest in a niche dictate whether I get involved or not.

It may seem a little mercenary or whatever, but I'm okay with that.

Interesting thread though, and to be honest, when I first started out 3 or 4 years ago as an Ebay trader, the first thing everyone said to me was "Write an ebook about something you like and then sell it".

I had no idea at the time how damaging that advice was to me-I spent months writing and developing products with no real idea what to do with them other than have other ebay traders rip them off lol, but I guess we live and learn...

I guess the whole "do what you love" advice has been around for years, no idea where it came from though, and to be honest I don't know if it's even relevant any more...

My 2 cents

David

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nextebizguy 16 years ago

There isn't a command to love thy niche as thyself, but loving it puts you ahead of the crowd.

If you love your niche:
1. You will intrinsically understand your core audience
2. You will know what products "work" and what products "don't work"
3. You will create content effortlessly
4. You will remain after adversity or "hard times" shakeout the weak players
5. You won't "feel" like you're working

Recently I was in the mall at this high-end tea shop. There were two people working sales. The one salesman Chris was a tea-aholic. This guy knew EVERYTHING about tea, tea pots, tea kettles, tea tea tea. I was stunned. He was passionate and a pleasure to talk too. We bought some tea.

The other salesman was so obviously indifferent about tea. It was just a job and yeah, I'm sure he could sell a few items to the loyal customers, but clearly, passion, drive, and love for the niche makes put Chris miles ahead.

I will argue that given the same skill set, the person with a love for the niche will kill the person who's just in it for the quick buck.
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- macki 16 years ago
  
  Well, as long as everyone agrees.........
  
  As a total noob, I'm starting with something I love to keep me focused during my initial learning curve stage. If it were something I was indifferent about, during this initial creative and technical stage (creative I can do- but technical... the more I learn, the more I discover I need to learn), my computer would probably have been in smithereens many weeks ago.
  
  Just my take.
  
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Scott Ames

16 years ago

Originally Posted by the_writer

Hi Scott,
I guess the whole "do what you love" advice has been around for years, no idea where it came from though, and to be honest I don't know if it's even relevant any more...

I can see both sides. There is love for marketing, then there is love for the niche. If I were to start a quilting info product business I would love the marketing, but I can't stand to talk about quilting. Someone else would have to be my voice on forums and the like. The product would have to be ghostwritten and the sales letter farmed out.

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Chris_Willow

16 years ago

Not exactly, but it helps to do a much better work and there is less research as well as pesonal experience.
But if I could afford outsourcing everything, I'd be getting in any niche as long as its profitable...

Chris

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peteinoz

16 years ago

it helps for some newbies.. and some it works for..

for pro's they'll run out of them real fast..

some newbies luck out having expertise in niches that are not too competitive and people are looking for. .this is not the usual case, though many people tout, promote what you know.. but do not provide the resources needed to check first if theres a market for it and it theres a gap in the market to make money..

Personally.. where love comes into it.. start to love niches Im dominating

pete

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JohnReese

Banned 16 years ago

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JayXtreme

16 years ago

Originally Posted by JohnReese

No u dont have to love ur nich at all.

LOL....

What do you know?...

If Reese says you don't have to... and I say you don't have to... it's simple..... you don't have to... yup?...

peace

Jay

p.s. John you rock dude...

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Sarah Harvey 16 years ago

I love my niches.
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- JohnDaniel 16 years ago
  
  You may not love your niche but you might love the marketing aspect of it.
  
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  roweis 16 years ago
  
  No, you don't have to love your niche. I have created several Word Press blogs and posted to them on a regular basis, plus generated links over time - and I have found that some of the niches that I am not so excited about have given me much better results than others.
  If you wonder how I can create content for niches I am not interested in, I have used PLR articles, both rewritten ones as well as not rewritten (my time is limited!).
  If you want to create a web site or blog as a "work of love", then by all means go ahead and concentrate on something you love. But if your interest is primarily in making money, then choose niches or topics of wide appeal.
  
  Best Regards,
  
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Scott Ames

16 years ago

Originally Posted by JayXtreme

LOL....

What do you know?...

If Reese says you don't have to... and I say you don't have to... it's simple..... you don't have to... yup?...

peace

Jay

p.s. John you rock dude...

I don't believe that is the real John Reese.. his username is John_Reese.

Impersonation shouldn't really be allowed. It is misleading.

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JayXtreme 16 years ago

Originally Posted by Scott Ames

I don't believe that is the real John Reese.. his username is John_Reese.

Impersonation shouldn't really be allowed. It is misleading.

This is true but I assumed he may have had issues with logging in so he must have had a new account...

hmmmm..

Maybe not...

J
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- Michael Chris 16 years ago
  
  Originally Posted by JayXtreme
  
  This is true but I assumed he may have had issues with logging in so he must have had a new account...
  
  hmmmm..
  
  Maybe not...
  
  J
  
  Impostor. More info here:
  
  http://www.warriorforum.com/main-int...html#post91900
  
  I thought maybe he had a log-in problem at first, but it was pretty obvious from a thread he posted in and the things he posted that it was not the real JR.
  
  I think John Reese has had at least a couple usernames in the past due to log-in problems (or whatever) like many others on the old forum. John Reese (with a space) and John_Reese, but the one with the underscore is the only one he has used on the new forum.
  
  -Michael
  
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  alex84 16 years ago
  
  I guess it will depend with everyone. Some won't stand working in a niche they have no interest, while others won't mind because of the money it brings. But I think if you want to be successful, you shouldn't limit yourself. Just look at the positive, you will make money out of that niche even if you don't like it.
  
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  James Schramko 16 years ago
  
  No way.
  
  You don't have to love your niche - it helps to love marketing.
  
  You don't have to love spark plugs to drive a car
  You don't have to love a mug to enjoy coffee
  
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melanied 16 years ago

The first site I built (aside from my personal website that I built in college) was in a niche that I loved - it's called acousticvids.com, and it was a vehicle to share my collection of singer/songwriter performance video clips that I'd taken over the years. It's still my favorite website, I refer to it as "my baby." The fact that I was so passionate about the subject matter and so eager to share the information with the singer/songwriter fan community that I was already a part of was a BIG factor in what kept me going through hours of learning curve and decisions and things not working right...I had to decide on a CMS (started off with Joomla, migrated to WP about eight months later), I had to design the look of the site, I had to figure out how/where to host the videos...It was a gigantic undertaking. If I had only been doing it for the idea that I could make money from it, I probably would have given up at that point.

HOWEVER - going through that process taught me SO MUCH about site building and search engines. The main principals that I learned through my experience with acousticvids are the same ones that guide me now, when it takes me an hour and a half to build a WordPress site instead of three months.

For me, it was valuable starting out with something I loved and moving on to things that are profitable. Everyone needs to do what works for them.
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Daniel E Taylor

16 years ago

Originally Posted by Zeus66

Oh man, this is one of my biggest pet peeves! YOU DO NOT HAVE TO LOVE A NICHE TO BE SUCCESSFUL IN IT.... period. In fact, I think it's often the worst advice to give someone new. Yes, some people need the motivation, but for many others who don't know any better, that advice may well send them down a long road to failure (if the goal is making money online). I suppose you can monetize just about anything nowadays, but if your "love" is something very few others care about or that lends itself poorly to monetization, prepare for months/years before you realize any substantial earnings. And a LOT more work than any niche you might not personally "love" but that has tons of buyers ready to snatch up the next thing they perceive to be of value.

Did I mention that I HATE that advice?

John

My biggest pet peeves is when people say nonsense like this.

So are you telling me guys like Russell Simmons are giving
me bad advice by telling me to go into something you are
passionate about? But you are giving me great advice right?
You are the man with the plan.

Yea I'm sure Jermaine Griggs, Chuck Evans, Eban Pegan, (omg I can go on forever),
all agree that going into something your passionate about doesn't pay off.

Man you are misleading people don't a hard road.

Do you need to go into something you love to make money? of course not.

But is money is the key to life? No. Living off of something you are
passionate about is.

Most people's passions aren't as "wierd and crazy" as people like
you try to make it seem.

Generally speaking, if you are passionate about something htere
are already resources available for you. Which means there
are other people who share your passion.

When people make comments like this it just shows me
their lack of understanding of how to really make money,
how the world works, and what life is about.

Daniel

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Zeus66

16 years ago

Originally Posted by Daniel E Taylor

My biggest pet peeves is when people say nonsense like this.

Your reading comprehension skills are lacking if you didn't get what I was saying better than that, friend.

So are you telling me guys like Russell Simmons are giving
me bad advice by telling me to go into something you are
passionate about? But you are giving me great advice right?
You are the man with the plan.

By all means, take their advice as long as your "love" happens to be something marketable. Otherwise, have fun trying to make anything more than a small part-time income from all the stuff people love that is very difficult to monetize. It CAN be done (which, if you comprehended what you read better, you'd see I actually said in my first response), but it's much harder than going into niches that have ready and hungry buyers.

Yea I'm sure Jermaine Griggs, Chuck Evans, Eban Pegan, (omg I can go on forever), all agree that going into something your passionate about doesn't pay off.

You're doing what lots of people with weak arguments do. Namely, creating a straw man and then bashing hell out of it. Go ask Griggs, Evans, et all if they'd recommend going into a very-hard-to-monetize niche that's your love or going into a niche that isn't hard to research and has a ton of ready buyers.... here's the key because it's what I based my entire post on: FOR BEGINNERS. Get it yet?

Man you are misleading people don't a hard road.

Now you're just projecting, friend. I am trying to prevent the misleading that such blanket statements like "Always go into something you love" causes. That's poor advice some of the time for some people (especially newbies).

Do you need to go into something you love to make money? of course not.

Glad you haven't drunk the entire cup of Kool-aid yet.

But is money is the key to life? No. Living off of something you are
passionate about is.

Perhaps for you that's true. It isn't for me and I'm sure lots of others in IM. I don't tie up my sense of "life worth" in the work I do. Work is a means to an end. It's fulfilling because it allows for and provides the means to do those things I love to do. See the difference? I'm not bashing anyone who is "living off of something you are passionate about," and I say more power to 'em! But it's not a necessity by any stretch. Different strokes and all that.

Most people's passions aren't as "wierd and crazy" as people like
you try to make it seem.

That's another straw man. I never said all or even most people have weird and crazy passions. Again, I'm saying it's wrong to give blanket advice like "make money doing what you love" to beginners. If they happen to have "weird and crazy" passions, you've just sent them down a bad path (for many of them, not all) because they're new and will have that much more trouble trying to earn money from a niche with a tiny market. C'mon man, this is really that difficult a concept, is it?

Generally speaking, if you are passionate about something htere
are already resources available for you. Which means there
are other people who share your passion.

Yes, which I pointed out in my first response. You can monetize virtually anything now, but some things have a ton of hungry buyers, while others have a small core of interested people that require a lot more work if your goal is earning more than a few dollars here and there. See how that would be a tough road to go down for a newbie?

I would simply amend the advice to something like this: Hang on to your passions, but start with something relatively easy to make money from. Learn the ropes, get some cash flow going, THEN pursue your passion. Don't you think that's much better (practical, workable, effective) advice then just telling everyone who comes along to "do what you love?"

When people make comments like this it just shows me
their lack of understanding of how to really make money,
how the world works, and what life is about.

You might want to rethink that last attack, friend.

John

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OnlineMasterMind

16 years ago

Originally Posted by Zeus66

Oh man, this is one of my biggest pet peeves! YOU DO NOT HAVE TO LOVE A NICHE TO BE SUCCESSFUL IN IT.... period. In fact, I think it's often the worst advice to give someone new. Yes, some people need the motivation, but for many others who don't know any better, that advice may well send them down a long road to failure (if the goal is making money online). I suppose you can monetize just about anything nowadays, but if your "love" is something very few others care about or that lends itself poorly to monetization, prepare for months/years before you realize any substantial earnings. And a LOT more work than any niche you might not personally "love" but that has tons of buyers ready to snatch up the next thing they perceive to be of value.

Did I mention that I HATE that advice?

John

Agreed. 100%

Sure it helps if you "love" your niche but you definitely DO NOT have to in order to be successful in it.

I love how this advice is often dispensed by people who are CLEANING UP in a *RED HOT* niche.... giving it to people who will always struggle in their chosen niche...

If someone wants to pursue a niche with less demand b/c they are "passionate" about, fine.

BUT...

In the end...

What you REALLY need to LOVE in order to succeed in ANY niche.....

What you must be PASSIONATE about is...

MARKETING.

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Ragtime52 16 years ago

I guess it makes it easier in the beginning. but it is definitly not a must.
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- djones 16 years ago
  
  I almost think that, if you are going to dabble in a niche you really love, you are almost better doing it just for fun, and any profit you make on top of that is just gravy. Then you can focus on other niches to make real money, while still having your "fun niche" to enjoy dabbling in.
  
  And who knows. A lot of people do end up making quite a bit of money from something they just started doing for fun.
  
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  jnapier 16 years ago
  
  I believe you've got your LOVE the life you design. IF you're going to be an IM then you should LOVE what you do. Do you have to love your niche? NO, but you do need to LOVE the process of doing it.
  
  So, for example you might own an Itialian Restaurant. You might not like Chicken Parm. but you might sell it.
  
  Personally, I love to travel.
  
  Could you consider you Niche a comfort zone? In that case, break out of your Niche and learn something new.
  
  Jay NaPier
  
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  Do LIVE webinars on FACEBOOK... Yes, you can attract an audience for your webinar on Facebook MeetCheap
  
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Rod Cortez

16 years ago

Originally Posted by Scott Ames

Must you actually love your niche to be succesful in it? I've seen marketers that make money in niches they know nothing about and perhaps don't even like. It seems to go against advise I've been taught that you must be a fanantic about your niche in order to succeed.
What say you?

Certainly it helps, but my philosophy for myself is that I always fall in love with the business itself that I build around any niche. Years ago I got into the wedding planning niche. I didn't know squat about it, didn't have a passion for it, but I knew I could make a killing in it. So I fell in love with building the business around it, finding an expert to interview and answer questions for my prospects and customers.

I found that having a passion for the business itself and making sure my customers had a great experience was enough for me. However, we are all different and motivated differently. So this is what works and has worked well for me.

RoD

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"Your personal philosophy is the greatest determining factor in how your life works out."

- Jim Rohn

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websitemoneynow

16 years ago

You should have passion in what you are marketing in , this will open the doors for success , find something that interests you . This is not to say some are not successful without using a niche of interest . But this will help the majority of internet marketers succeed

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Jeffrey Louis

16 years ago

Good post James I totally agree with you

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matthewd

16 years ago

I am currently making about $1k/month in a niche that I really don't like very much. I got into it with good intentions of helping people, but the people just wore me out and now I hate it... but I still let it run on autopilot to bring me in that $1k/month.

If I enjoyed the market, it could very easily be a $3k or $4k per month site for me... I just can't stand to devote time to it.

So, in my opinion, the answer is Yes and No. It is not a must, but it definitely helped a TON to enjoy the market.

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SunTzu82

16 years ago

I think it can be beneficial initially to learn to create a lot of content, if it's something you are passionate about then perhaps you won't tire of it in the begining, which is what I think can be one of the biggest obstacles for most newbs, and the number one reason why more people aren't successful (starting something and not finishing). Personally I'm passionate about marketing so I can get into just about any niche and enjoy it.

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Must you LOVE your niche?

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