Looking for opinions on OTO's
One of the pro's is, you get a chance to make another sell, increasing your revenue.
The one main negative I've heard is that people tend to want to know what they are going to shell out up front. When they hit a OTO they get "stressed" and some get PO'd. I've talked to one marketer who said his return rate was higher doing OTO's rather than just bundling things up and having either 1 large offer on the page, or 2 offers on the page (initial product and the OTO package) so that the customer can make the determination up front.
Anyone have some thoughts on this?
My thanks in advance,
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Kevin Lam -
[ 1 ] Thanks
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