Type of content that sells best, not market dependent

Are you providing solution to the pain or are you just writing information only?

If you have products and services to solve the pain, write a short article of 300 to 400-word discussing how your service or product will help treat the pain.

FlightMac,

It's really not a question of which type of content is more valuable. That question is only answered by the reader. He/she will determine value based on how well the information satisfies the reason why the reader decided to pick up your content.

From a marketing standpoint, however, content is usually designed or geared to help make the sale. Content that tells a reader how to fix a problem is written to push the reader toward purchasing the solution. This type of content also helps to give the seller credibility - it shows the reader that he has some expertise in the field - that he knows what he's talking about.

It sounds to me like you probably have some well researched, thought out, and authoritative content . . . but that it may not be written with the end result of a sale in mind.

Don't despair however. If you have done the research on a topic you should be able to adjust (tweak) what you have written so that it more effectively leads toward a sale (whether your own product, an affiliate product, a related product, or a licensed product).

Just keep this foremost in mind: Not all markets are conducive to sales. Some are so full of free information readily available that no one is anxious to buy.

Writing to sell is an art and a science as well as a talent. Great sales copywriters are paid extremely well because they can bring in extra sales that a mediocre writer won't. You can hire these kinds of writers if you lack the skill yourself.

The best to you,

Steve

Ok, I see what you mean. I have always thought "Content is King" and in reality it is. But the content that I have (from 12 years of writing) is absolutely not geared towards sales. It is geared towards getting good grades because the writing is in essay form and the citations are well researched.

Steve, great point, small changes to the content I have could make it much more marketable and at that point I could use the content to point to the right niche site.

It sounds like his content needs to polished a bit. but after all the research I have done, trying to gear articles toward a sale is incorrect, right? The articles should be engaging and informative, and rather push them to a point (IE website, opt in, funnel, etc). At that point work on making the sale?

I am not discounting anything anyone is saying, I don't know Sh!t, but I have been working at it and researching a lot, so I am more "talking it out" then disagreeing with anyone.

-J

@Flightmac, your content has marketability. What you need to do is figure out what you want to do with it. Sitting on your hard drive isn't helping anyone especially YOU. Sorry for the caps. Just wanted to highlight that point.

If you don't want to add sales punch to them for affiliate cash or your own brand or product, you could write 5 articles for each category and sell them as PLR here on the forum.

It isn't really about how "valuable" each is, per se: they're for completely different traffic demographics and purposes.

"5 ways to help solve that pain" is suitable content for trying to pre-sell and or monetize the traffic/subscribers in a "problem-solving niche".

The type of content you refer to, above, is more suitable for credibility-building and interest-building and trust-building in an "enthusiasts' niche".

Both overlap with pre-selling, it's true, but for very different traffic demographics.

In my opinion, overall, the type you're talking about tends, in principle, to be part of a far better, longer-term, more reliable, more asset-based, much more profitable and interesting type of business.

.

Most people who are searching for things online are searching for things
that solve a problem. Of course that number is dwindling as the majority
of people are now interested in who the latest celebs to get married are,
and what popular songs they should be listening to.

As mentioned, not all articles are necessarily "Marketable".
The value of an article is the price that you can convince
someone to buy it for, because you have been able to
convince them it has a certain value.

It is important that people know that even though the
packaging looks great, what is on the inside of the
package looks even better!

offering a clear solution to a problem that you know exists will be very marketable

Think of yourself as a problem-solver.

Can't stop snoring? No problem - here's the solution!
Can't get a girlfriend? No problem - here's mine . . . only joking . . . here's the solution!