Less Sketchy Looking Sales Pages Than Your Garden Variety IM Sales Letter?

Yes I have tried the spammy looking pages for 2 years and have made about $40k selling a product during that time which is okay but considering I offer a product that actually works it should have been much more then this. It was passive income for me so I never really took it serious but now I really would like to see if I can step things up. The one thing most of my customers have said to me is "You know I was very skeptical when I first found your website. Your website looked scammy like all of the other ones, but I know now that you aren't a con artist like many other people that sell online. I referred my friend to you but they were very skeptical and only purchased your product because they trusted me, but they said your website looked un-trust worthy." Numerous people have said the same sort of thing to me over the last 2 years.

Long ago, I got OFF of the WF and went in a different direction. I decided to go the "offline" route, meaning helping offline business owners leverage the Internet to grow their businesses.

IM is often VERY cheesy and unprofessional and I HATED that. So I did A LOT of research and paid A LOT of money for different programs and a business coach. It really paid off. I have seen some phenomenal people and programs out there, ALL of them with gorgeous sales pages which CONVERT.

Some fabulous examples:

1. "Elevate" by Ali Brown: http://elevatebiztraining.com/about-elevate-video/

This is a a year-long online program teaching IM. Ali is hugely successful and has been around a long time. She only opens the doors every so often, so there's no buy button here. Just a way to sign up to get on the wait list. But this IS her sales page.

Gorgeous! A very far cry from being cheesy.

2. Network Building Academy by Sheri Keys: Network Building Academy

Sheri is my business coach and she has just been PHENOMENAL. She was the founder and president o the National Association of Women Writers for 10 years. She's since created different companies, but she still teaches others how to create associations, institutes and networks.

And she knows how to write and design a sales page! Again, it's GORGEOUS and a far cry from being cheesy.

3. Intuition Coach Certification by Sheri Keys: Intuition Coach Certification | Intuition Institute

This is a certification program


4. Be Wealthy and Smart Intensive on DVD by Linda P. Jones: Linda P. Jones | Be Wealthy & Smart Intensive

This page is also GORGEOUS. Love it!


5. Sandi Krakowski. She has several programs:

a. Opt-In Offer Cash: Opt-In Offer Cash - Facebook Marketing Expert, How To Use Social Media, Facebook Marketing, Social Media Branding, Marketing Online, Make Money With Your Blog | Blogging For Small Business | Becoming A Professional Blogger | Make Money Blogging | Blo

b. Facebook Ads for Small Business: Facebook Ads Made Easy For Small Businesses- How To Write Better Ads, Attract The Right Clients & Sell More Products On Your Website From Facebook - Facebook Marketing Expert, How To Use Social Media, Facebook Marketing, Social Media Branding, Market

c. Culture Virtual Summit: Social Media Experience | Facebook Marketing Expert, How To Use Social Media, Facebook Marketing, Social Media Branding, Marketing Online, Make Money With Your Blog | Blogging For Small Business | Becoming A Professional Blogger | Make Money Blogging

While I don't personally care for her style very much, you can't deny her huge success.


6. And last but not least, one of my own sales pages:

GIWE annual membership: Global Institute of Wellness Entrepreneurs » GIWE Mentor Program

As you can see, the page is gorgeous. NOT cheesy. I'm super proud of it and am excited to launch it soon.

Start looking around. Save pages you like into a "swipe file" for future reference and ideas. Some of the best ideas and sales pages will come from OUTSIDE of the sales/marketing industry. So look around.

A key point: Good design IS important, especially when you're selling an intangible item like a virtual product or service. Good graphics are a MUST since they make your product/service feel tangible and "real" to your prospects.

Hope that helps provide some inspiration!

Michelle

I am a professional trader and have been consistently profitable for a decade. Yes it's true that the stock trading/forex niche and Wall Street as a whole, are criminals which is why a person with a legitimate product can make money in this niche but these ugly IM like sales letters do not convert well from my experience.

Not necessarily.

Yes, conversion is the primary measurement of success of a sales page. But...

1. Conversion is influenced more by good design than it used to be. Like all markets, the IM market has matured/evolved and good design greatly influences conversion.

When you're promoting an intangible product (virtual products) or service, good graphics carry even more weight. People are highly skeptical, so the more you can do to make your offer feel tangible and "real", the better your conversion will be.

Loud, red headlines with bold yellow highlighting no longer convert as well...

2. Some markets require better design for credibility.

A sales letter for a lawyer or an accountant, for example, needs to look REALLY good. A cheesy design used to sell a hype-y $47 ebook WON'T cut it.

The design greatly reflects on the person/company's credibility and professionalism. So often, even though a sales page might technically convert, if the design is horrible/cheesy/whatever, the person isn't likely to approve it because it harms their professionalism and credibility in the process.

That is VERY important, although admittedly, more important in some markets than others.

Michelle

Are you one of these snake oil salesman?

That's the problem. As far as I can tell there's nobody else offering a legitimate product like I am in my niche. They all are scams and I am not just saying this. I can't model my page after someone else because of this.