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I'm extremely glad people have tunnel vision, because it's easy to find new information where others won't take the time to seek out.

For example, in behavior economics there is a theory people don't just seek out rewards (value), they seek out increased rewards.

People get quickly bored with the same 'ole same 'ole and venture out for new experiences and rewards.

We can use this to our advantage with a little thought.
#behavior #economics

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