How Do People Create Content In Niche's They Don't Know Much About?

One of the most popular ways round this is the "interview an expert" method. So for example you could arrange a few hour-long Skype chats with various experts and make the audio/video available on your site, as a podcast, on Youtube, and have the interview transcribed for search engine fodder.

Andrew Warner is a good example of this method on his Mixergy site. One of the other benefits of this besides the content is that the experts you interview will often have their own audience who will be notified about the interview by the expert so you get a surge of traffic to your website who you can market too and get them to optin to your list.

Also, you don't necessarily have to target experts with traditional qualifications. You could start with people who have simply gone through a transformation like fat to fit and talk to them about how they did it.

You could also go to the forums and find the most popular questions that people ask. Go over the answers offered. Also ask questions yourself.

The writing is often outsourced. You will find many article / content writing services online that you can get content from.

You normally get what you pay for, in depth articles on a specific topic by a 5 star writer will cost more than just a basic article by an average writer. You can find specialist writers on specific topics.

I outsource much of my content this way. You do not have to be the expert yourself...

Read, read and read some more! Make notes and think of it as a research project. Or you can outsource...
Depends if you want to develop your own business or not.

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Pick one niche and break it down into as many sub categories as you can.

Then go through each one and learn about it, use it, study it, practice it.

Then you have something to give to others.

But in your own unique way.

That is what will make you STAND OUT from the crowd.

Interview the expert in your chosen niche.
Transcribe it.
Publish it

They do the same thing every student does when the teacher says : "I want a 1,000 word essay on the Hoover Dam".

They research or copy.

I've used the interview strategy for over 40 years, it works. But, one twist is to interview TWO experts with opposing viewpoints.

Example, one fitness guru teaches crunches, the other says they do more damage than good.

You will find more experts on anything (probably here--HA!) than you could ever have time to interview.

ANY given topic has around 35 to 50 Frequently Asked Questions, when you get to the level where you can answer most of them off the top of your head, you are more of an EXPERT than most of your target audience.

You may lack the depth of experience, but, it doesn't take long to find someone willing to share theirs.

gjabiz

Steve B already said it but it bears repeating.

People that consistently produce great content usually know a lot about and even love what they're writing about.

People come to this forum with a lot of skewed ideas. The first is picking a "niche" based on keywords and other silliness. Most are so new at this they don't realize how intimate they're going to need to become with the market they've chosen.

Before long they find out they've chosen a profitable market but they hate what they're doing because they have no personal attachment to it. So they work for 10 minutes and they toggle over to Facebook for an hour and fritter away their day and accomplish nothing.

Then they come in here and claim that they've done everything right and didn't succeed. The wise thing to do is to pick something to market that you at least like. Then, when you've gotten the hang of the routine that will bring you success you can pick projects that you aren't familiar with.

And how do people produce quality content for stuff they don't know about? Do you really need to ask? They hire it out. They use CC Youtube videos, a great source of free content. There are lots of ways to get excellent content. They build a community and allow comments and guest posters to submit stuff. Some people make arrangements with writers for syndicated content.

And don't listen to people who piss on about syndicated content being duplicate content, yadda, yadda... They don't know what they're talking about. Every real authority site I can think of has built their reputation publishing syndicated content, lots of it. How much content on Yahoo do you suppose is original? Not nearly as much as you might believe. It comes from all over the Web.

I've got a ton of syndicated content out there. If it's detrimental to marketing because of some ill perceived Google rule then why are successful Webmasters actively seeking it?

Understanding how to market online isn't nuclear physics. But it does require you go beyond the idiotic notions that some people in the MMO marketplace hold so dear. Sometimes it's comical when someone asks a question here and people who have yet to turn their first buck start spewing these ridiculous canned answers that are 98% wrong. Don't get pulled into that nonsense. Good luck.

Thanks for all the replies, gives me more of an idea.

I suppose research really is important here by the looks!

My idea is to do a lot of research on the most frequent questions in my niche area and then once I've compiled the most IMPORTANT questions I just need to make sure each one is answered high in value.

I was worried before because I thought 'Well if I pay someone and take my time producing high quality content by the time I've finished my product may not be selling anymore.'

But I guess once my content is sorted and has all the relevant questions I can simply keep switching my product on my product launch and keep the content the same.

Joe

I know it sounds crazy, but READ as much as much as possible on your niche

Thanks for the replies.

It seems there's no getting anyway from offering unique and valuable content.

What about having my E-mail list on making Whiteboard Animation videos? I know how to make them and it would be quite easy to teach people.

That's the only thing I can think of!

Joe

Black magic, whiskey and lots of coke!!! (my personal fav!)

OR... lots use PLR and outsource content-creation. Or summarize something you just read in your own words. Or follow "some" of the things people said above me.

A better question would be: Why do they do it?

I've never understood the compulsion to enter a niche for which you have insufficient knowledge, experience, expertise. Having said that, my answer to your question, without being flip, is this:

1. Study.
2. Outsourcing.

I'm a huge fan of getting involved with my market and generate content via that channel.

For example, you hold expert interviews, seminars, teleseminars with Q&A from which you walk away with a very good sense for the exact questions and concerns your market has...then go find the answers that will help them

Another great way is to start a blog or forum, post daily based on highlighting interesting content around the topic you have chosen, then post in a way that solicits input - this is great because it gets a stream of traffic, a following of loyal readers AND some participation that provides insight into demand for information which you can expand and turn into an info product

Also have found it very useful to take your initial research into a market and turn it into a course (before you even produce an info product) - run this as a training, consulting or coaching program (Ex beginner's guide to losing 10lbs in 4-weeks) - teach the course after which you will have a very good sense for what worked, what didn't and what extra's you can add to really differentiate your product.

You can then turn that into a product - etiher record a future session or turn it into a course, ebook, etc...

Jeff

There is a few options, either you can outsource it or you can just get a PLR product to sell.

But honestly I prefer to choose a niche of something that I actually have knowledge about and which is in my own interest. It is more fun and it is easier to work with.

Hey,

thanks for all the replies, great value here!

I have decided to do a video series on how to make whiteboard videos.

The reason is because all my content will be 100% unique because I know how to make them. I can also provide videos on how to make money with them on websites like Fiverr.

After I've done that I am going to test selling a product in another niche area which I'm not as familiar, and as people have suggested find the most popular questions at that particular time and then research the answers or interview highly respected/knowledgeable sources to get high quality and unique content.

I'll test both out and learn from the experience, and then go again with my new finding on IM!

Thank you all!

Joe

"The reason is because all my content will be 100% unique because I know how to make them."

No, it won't be 100% unique because you're not the only person who knows how to make whiteboard videos. So don't confuse yourself on that front.

Most people source out the content from sites like Fiverr for as low as 5 dollars

If i see a potentially hot and profitable niche, i would do a ton of background research to see what the niche/issue is all about, and learn about the solution(s) to the problem(s). Then i would take what i've learned, create content, diversify it, and run ads. If you dont know anything about the niche, make it a task to understand everything about the niche. Your readers will be able to tell if you know what you're talking about or not.

But if you want to outsource this work... be my guess. Start at freelancer.com.

I really need a private forum to help people like you. You're so far away! Oh.. what the crap, I'll do it anyway if you remember my name

Let me start by sharing a quick story about how I learned this tough lesson I'm about to share with you so you'll understand why it's so vital. A few years ago I created an AMAZING product about how to make your info products go viral. Most people using the method I was teaching (there are only a handful) are ALL 7 figure marketers. I don't know a single person who's using it and not getting those results.

This was all from years of business experience (offline business owner since 17, yada yada yada) anyway... the course was awesome.

I created a free giveaway product to promote it and priced it at a fair price. A good friend promoted it to a list of 60,000 + and it barely got any optins for the free course and NO ONE bought the product.

Seriously, some of the best information anyone who creates info products could ever get their hands on and there were 60,000 internet marketers who passed on it. I was shocked.

I had a chat with my friend and he told my he saw it coming, but the course was great. He started sharing with me what his list likes, what they click on, and what they buy... and you know what?

It's crap, really!

People aren't motivated by what they Need. They aren't motivated by what they Should be doing. They're simply too lazy. They only care about what they WANT and how to get it RIGHT NOW.

Now when I create products or enter a niche, I only look for the RESULTS that people want in that niche and I focus on creating products around their true desires.

I never really understood 'sell the dream' until that product flopped, and now I get it. People don't care about 'how to build a website' but they sure do love 'simple sites that make $100 per month in just 1 hour or less'

Even if the content from the first is 100 times better, no one would buy it. They simply don't care unless it's about what their end goal is, making money with it.

This transforms into all niches. From weightloss to furniture.

Find out what people really want first, and then target that. To find out, I normally buy a few competitors' products to see A. what benefits are they selling on their sales page B. what information are they providing to back it up C. how are they monetizing their back end

Then I join every social media group I can find, dig up a few great blogs and see what people are 'liking, sharing and commenting' on. You'd be surprised how little is actually about the niche and about... motivating people.

Runners love '15 songs that make you run faster' but don't care about 'how to run faster' so be careful looking at what people are asking, and look instead at what's actually popular and what people ENJOY more than anything. Think about their dreams and how you can package their solutions to achieve their hopes and goals.

That's what motivates people, that's what gets them taking action, making you money and that my friend is what real quality content is.

So hopefully it helps you and anyone else who reads this... now you can start thinking like a real marketer. Just remember, find what motivates people.

Very good advice in this discussion. A quote by Blaise Pascal comes to my mind:

Creating good content takes time. It is really not about quantity but about insights. This requires reading a lot, reflecting on it, taking part in disccussions, refining, and ultimately publishing. As this is a heavy upfront investment, it pays to focus.

You have to become immersed in the niche you plan to dominate, if you want to consistently produce great content, but that's not hard.

Start off by identifying two or three of the top bloggers and video bloggers on the subject and follow them.

Create Google Alerts for your topic area so you get daily updates on the latest news on the topic.

Find forums focused on the topic and become a member.

Now...on the flip side...I have written many articles that I am not an expert on for website owners. It is not as hard as you make it sound. You do fast research using authority sites and then say it in your own words.

You can become more knowledgeable than 90% of the population on a topic in a few hours, if you decide to do it.