Great Copy, or Traffic. Which is more important?

Traffic first, once at a decent level - then a more heavy focus on copy while maintaining traffic levels.

both of them more important, but for me...i will dedicated more time and focus for traffic. i'm new in warrior forum but i've 2year experience in affiliate marketing. Here're i always do to promote affiliate product :
1. I'll pick product that have great sales copy (it's mean...i never create sales copy for my self ...just copy - paste)
2. then i focus and dedicate more time to gotta traffic...laser targeted traffic
just my opinion :-)

If you're using paid traffic, it's important to have good copy from the get-go. You can start with good copy and then refine it into great copy as you pay to send smaller amounts of traffic to the page. Once you've refined your good copy into great copy, then you can start sending more traffic to the offer...

One more thing in that equation.

Your OFFER.

Optimize your OFFER - irresistable Offer.

Which came first, the chicken or the egg?

Without one, the other is worthless no matter how you slice it.

If I had to choose one I would choose great traffic, and this
is coming from a copywriter. You see, with poor copy you
can 'accidentally' make sales but with great copy if you
don't have targeted visitors you're doomed.

It's like selling in a highly trafficked Mall. If your window
ads are poor you'll still get sales. But having great ads
and nobody to read them, well ...

-Ray Edwards

You going need some traffic because no matter how great your legendary sale copy is, no traffic means no money. Once you get the traffic rolling and consistent. Then throw out that masterpiece.

Both are important, as several have pointed out.

But more important than either is the where. WHERE do they meet up?

And maybe the WHEN. Right traffic, wrong message. Right message wrong traffic, right traffic and right message but wrong time.

There is a place, I call it THE Intersection, think of Hollywood and Vine, or 42nd and Broadway or Main and Market.

Where will your prospect meet your great copy? When?

Is this intersection set up for sales, or to instruct action. The offer? Is it right for the traffic coming there.

Your traffic and your copy could be great and yet you still do not make sales. Why? Something isn't right.

With Facebook, Twitter, Linked In and all the social media, Intersections can be gotten to quickly, thus, your message must resonate with that traffic.

Traffic pulled to a site, it is when and WHAT is in it for THEM.

The most important thing is having the right message to target match at the right time. And if it were easier, there would be 700,000 millionaires here.

gjabiz

Sending traffic to a site that doesn’t convert isn’t going to solve your problems, if anything it will add to them.

No matter how much traffic you send to a badly converting site it will never be enough.

Until you get over the “I need more traffic” mindset and get into the “I need to optimise my system” mindset, you are always going to struggle.

Traffic is the easy part, I can pay for millions of visitors a day, with no effort on my part at all.

The skill is knowing your numbers, what conversions rate are and $ per visitor, once you have that sorted you can drag people out of toilets to view your site if you want to and you will always make a profit

You need both... If your offer is compelling, it makes creating converting VERY easy.

That being said, if I had to choose one or the other, I'd choose a ton of targeted traffic. This would allow me to test and modify my copy over time.

The good news is traffic is pretty easy to come by in most markets...

Hi,

1. IRRESISTIBLE OFFER.

2. Plus TARGETED HIGH QUALITY TRAFFIC

3. = Huge Conversions.

But of course it is far better to TEST and fully optimize your funnel
first so you then have the confidence to buy heavy traffic packages.

But again you could have the BEST funnel in the world...

...But if you send traffic to that funnel that is either LOW quality and not
remotely interested in what you have to offer then guess what's going to
happen?

Yep, not much.

But I would always say that it is far better to TEST and optimize your funnel
first before going all out on buying traffic.

But you need TRAFFIC right to TEST that funnel in the first place right?

But at least you know at the beginning you'll be at a loss because you're
in the TESTING PHASE.

That's fine.

You're testing and measuring so you can improve your conversions.

The numbers never lie.

Why invest (waste) money on traffic when your content copy is junk?

Instead get great value copy content and if you cant afford traffic then do the grunt work of doing free traffic. SEO, youtube videos, facebook, guest post, forum posts etc

Work smart my friend because its all about value and relationship that gets you success.

I would rather have 2000 subscribers list that are buyers, responsive and loves me than 100,000 subs that could care less about my content.

Do it right the first time.

Joe

Both.. I try not to limit myself..

Typically it doesn't take much effort to find quality traffic IMO, for example if you wanted to pay and use PPC traffic and you had the pick between Google and 7Search, the choice for quality should be fairly easy.. next would be the targeting which would also effect quality, but at the same time, if you can write a good sales copy, you should be able to pick targeted keywords fairly easily...

I don't know, maybe I'm thinking out loud, but they can easily go hand in hand in my opinion

Both have the same importance in my eyes, you should focus on both.