My first blog - any advice?

15 replies
Hi guys,

I've decided to bite the bullet and start working on a blog for the life development industry. My vision for this project is to start with a couple of niches but give myself the flexibility to branch out. I'm currently researching blog article headlines and writing about 2000 words a day with a goal to have 30,000 words of content written in the next 2 months although I will most likely surpass that.

My long-term goal is to create a decent income stream through a few options. Using an ad network like Adsense until my blog gets traction then possibly transition to selling ad space. If I decide to get a newsletter then that is another feasible option. Affiliate marketing. And finally I have some ideas for an ebook or two that I was initially going to write and publish on Kindle however my toe-in-the-water book didn't do too well (not a self-help book), plus I have some ideas for hypnosis audio scripts which can then be linked to in the relevant blog posts. I also have a few free things I can give away including a nutrition tracker spreadsheet.

I have a few questions.

1. When writing my blog posts, where is the line between not giving value, and giving too much value (ie. reducing your income possibilities down the track)? I write around 500-1500 words per post and aim to write a variety of posts ranging from numeric ones and others that focus on one particular idea with possibly a practical exercise (possible idea of combining these posts together for a future ebook).
2. What would you recommend in terms of traffic generation for this category of blog? Someone recommended setting up a coming soon web page and guest posting with a link to the coming soon.
3. With guest posting, again, where is the line between providing value and not shooting yourself in the foot?

Thanks!
#advice #blog
  • Profile picture of the author Mindz
    1. you can never give to much value. In the market you in you need to worry less about value and more about your audience.
    2. Guest posting, article writing, ezine marketing <---- very profitable if done right. PPC such as facebook, twitter, and google. I would also suggest if you have a coming soon page. Start a newsletter to contact potential clients when you do launch.
    3. Once again you can never shoot yourself in the foot when you providing value. Sometimes value becomes viral and that's better than playing it safe.

    My suggestion would be don't worry about giving to much value. You should want to do that.
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  • Profile picture of the author Marked09
    1. When writing my blog posts, where is the line between not giving value, and giving too much value (ie. reducing your income possibilities down the track)? I write around 500-1500 words per post and aim to write a variety of posts ranging from numeric ones and others that focus on one particular idea with possibly a practical exercise (possible idea of combining these posts together for a future ebook).

    There is no way to tell the right number of promotion and value to provide to your audience. It really depends on many factors such as style of writing and kind of audience.

    You got to test it out yourself, some people I know will post value email at the same time sell something on an article and they can do that every single time. While some won't it is a skill that you have to master.

    2. What would you recommend in terms of traffic generation for this category of blog? Someone recommended setting up a coming soon web page and guest posting with a link to the coming soon.

    Doesn't matter, I commend you for having a long term vision regarding this. So in that case I wouldn't mind these small trivial things instead focus on the things that will really matter.

    Social Media , SEO is the best traffic I know for blogs.

    You can also Setup a squeeze page and offer some Free report and drive paid traffic to it. Once it is on your list you can email them whenever you got new articles.

    3. With guest posting, again, where is the line between providing value and not shooting yourself in the foot?

    No way to tell. You got to test it out yourself.
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  • Profile picture of the author cyberzolo
    Never give up, don't focus on results in the beginning, you will have your failures but don't give up.
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  • Profile picture of the author alvinhy
    Originally Posted by Magnatolia View Post

    My long-term goal is to create a decent income stream through a few options.
    Just a quick tip, I wouldn't have your "goal" as the money. Because that should not be the reason for you to create a blog.

    Think of something has more emotional value. Like why are you creating an online blog?
    is it to have more freedom of time, location etc...? More time to spend with family?

    Money is a factor when building a business, once you reach $10,000 a month, what will motivate you forward? $20,000 a month? And if you reach that?

    Also I hope your market is something you are passionate about. If you are not then you won't go very far. I have seen far too many new internet marketers choose a market that they think will bring in the most money but instead they are not even passionate about the subject.

    They quit very early.
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  • Profile picture of the author ronrule
    One thing no one told me in the beginning that would have been nice ... control the timing of your content.

    You might be a brilliant writer, have great ideas, well-thought opinions, etc., but in the early days no one will see it. If you put your best literary masterpieces on the blog early, it's "old news" by the time you've picked up a following and now you're struggling to regurgitate some of that great content with an updated spin, or struggling to find new things to talk about. Nobody visits a blog and goes back to the first post... I have some great stuff I wrote back in 2010 that, for the most part, is still relevant today, but because it's "old" nobody ever reads it. Those who do check the date and wonder if what I was talking about still even applies.

    PLAN your blog - not for what you're going to write about today, but what you're going to write about next month and six months from now, how often you're going to post, and how you're going to market it.
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    -
    Ron Rule
    http://ronrule.com

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  • Profile picture of the author mariamcm
    Hi, I'd suggest you have a look at Henneke Duistermaat's websites:

    Henneke, Author at Copyblogger

    Enchanting Marketing | Home

    You'll find tons of useful tips, information, links etc all about blogging, and Henneke is one of the best out there. You could also check out Seth Godin, who's known as one of the top bloggers out there. Finally, some good tips on this link that might help you out:

    12 Things That Will Kill Your Blog Post Every Time - Moz

    I hope it goes well. I've only recently launched my site so you can have a look at my blogs too, and let me know when yours is launched.
    Maria
    www.atuneu.com
    Signature

    Maria McMahon
    Founder, www.atunue.com

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  • Profile picture of the author karlstech
    Originally Posted by Magnatolia View Post

    Hi guys,

    I've decided to bite the bullet and start working on a blog for the life development industry. My vision for this project is to start with a couple of niches but give myself the flexibility to branch out. I'm currently researching blog article headlines and writing about 2000 words a day with a goal to have 30,000 words of content written in the next 2 months although I will most likely surpass that.

    My long-term goal is to create a decent income stream through a few options. Using an ad network like Adsense until my blog gets traction then possibly transition to selling ad space. If I decide to get a newsletter then that is another feasible option. Affiliate marketing. And finally I have some ideas for an ebook or two that I was initially going to write and publish on Kindle however my toe-in-the-water book didn't do too well (not a self-help book), plus I have some ideas for hypnosis audio scripts which can then be linked to in the relevant blog posts. I also have a few free things I can give away including a nutrition tracker spreadsheet.

    I have a few questions.

    1. When writing my blog posts, where is the line between not giving value, and giving too much value (ie. reducing your income possibilities down the track)? I write around 500-1500 words per post and aim to write a variety of posts ranging from numeric ones and others that focus on one particular idea with possibly a practical exercise (possible idea of combining these posts together for a future ebook).
    2. What would you recommend in terms of traffic generation for this category of blog? Someone recommended setting up a coming soon web page and guest posting with a link to the coming soon.
    3. With guest posting, again, where is the line between providing value and not shooting yourself in the foot?

    Thanks!
    Hey there,

    It's great to hear that you want to start your own blog! I would recommend you take the advice and wisdom from Pat Flynn on The Smart Passive Income Blog — Smart Ways to Live a Passive Income Lifestyle On the Internet with SmartPassiveIncome.com

    He is a very smart and devoted online marketer who gives all the information you need on his website (very easy to navigate), for FREE. This is the same information that many people pay other online marketers for. I am starting my own website soon enough as well, preparing my launch campaign, and I've taken everything he says very seriously.

    One more tip, be sure to visit this page. How to Launch a Brand New Website (with a Bang!) – The Ultimate Guide This is a very informative article on how you can effectively prepare a launch campaign that will hopefully give you traffic right off the bat, instead of the 2-3 months of wasteland many experience (myself).

    Anyway good luck and if you have any more questions, give a holler!

    Best,
    Karl
    Signature
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Magnatolia View Post

    I'm currently researching blog article headlines and writing about 2000 words a day
    Wow, that's a huge amount of content. More than I can write in a day (even including my forum posts, I think!).

    Originally Posted by Magnatolia View Post

    My long-term goal is to create a decent income stream through a few options.
    This rings alarm bells.

    I'm perhaps hypercritical, but "a few options" always sounds to me a little like "lack of focus".

    Originally Posted by Magnatolia View Post

    Using an ad network like Adsense until my blog gets traction then possibly transition to selling ad space. If I decide to get a newsletter then that is another feasible option. Affiliate marketing. And finally I have some ideas for an ebook or two
    Whoa, whoa ...

    Those are all radically different models that need totally different kinds of site/blog with totally different types of content.

    I urge you not to imagine that the same content, or type of site, could be used for all those different monetization models.

    Just one example. AdSense (since it was the first thing you mentioned). To make money from AdSense you need content that makes people want to leave the site by clicking on ads (because you get paid only when people leave). For "affiliate marketing" and for the newsletter you mentioned, you need people to stay for as long as possible. One kind of site - actually the type I use myself - revolves around "collecting the visitors' email addresses" and needs to be designed from the outset for that purpose - regarding its appearance and its content. The other is exactly the opposite. Fairly clear, I think, when you think about it, but perhaps not so obvious if you don't clearly identify your business model and monetization method before you start planning "the site", let alone "the content"?!

    Originally Posted by Magnatolia View Post

    I have some ideas for hypnosis audio scripts which can then be linked to in the relevant blog posts. I also have a few free things I can give away including a nutrition tracker spreadsheet.
    Please excuse the observation that "hypnosis audio scripts" and "nutrition tracker spreadsheets" are not even in the same market as each other, let alone in the same niche.

    It's essential to target well and accurately. There's usually no real income without doing that.

    I confess I started reading the thread under the impression that "life development industry" probably meant "IVF counselling/fertility", which I know to be a good niche for blogging/IM, but I'm thinking now that it might be something more like "self-improvement", but the whole self-improvement market, rather than a niche? A very alarming prospect, if so.

    Originally Posted by Magnatolia View Post

    1. When writing my blog posts, where is the line between not giving value, and giving too much value (ie. reducing your income possibilities down the track)?
    I've never been concerned about "giving too much value". I don't believe in it.

    "What's on your website" is normally a small-ish component of your income anyway, for most of the business models to which you've referred, above.

    Originally Posted by Magnatolia View Post

    2. What would you recommend in terms of traffic generation for this category of blog?
    You haven't defined a "category of blog" at all. In fact, far from it, you've referred to many different "categories of blog", perhaps without quite appreciating that they are such different "categories of blog".

    Originally Posted by Magnatolia View Post

    Someone recommended setting up a coming soon web page and guest posting with a link to the coming soon.
    For which of the 6 or 7 totally different business models you've mentioned?

    Originally Posted by Magnatolia View Post

    3. With guest posting, again, where is the line between providing value and not shooting yourself in the foot?
    There's no shooting yourself in the foot, in the sense to which you refer. The better and the more appropriate to your business model the content posted elsewhere, the better the targeting of the traffic you'll attract from it. But all these considerations apply after you have a business model. At the moment you have six, and ranging across multiple different markets as well, and you need to hear from someone that this really isn't a recipe for income!

    Please excuse me if I'm not "making all the right encouraging noises" like the other responders, above. I mean no criticism at all, but can't avoid saying that to me it seems like you're agonising over things that wouldn't even be on my "top ten list of considerations" without yet having selected a viable and consistent niche, a viable and consistent monetization plan or even a viable and consistent business model.

    I'm trying to be polite and friendly while at the same time pulling you up and telling you that "you're all over the place and you need to change that, to get anywhere at all in IM (and indeed in any sort of marketing business)", and that "internet marketing" is "marketing"; and I'm not sure I made a very good job of it - sorry.

    Originally Posted by Mindz View Post

    My suggestion would be don't worry about giving to much value. You should want to do that.
    Yes, I agree with Mindz about this - for most (not quite all) of the possible types of business you're thinking about.

    .
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  • Profile picture of the author ericando12
    Stay strong,you can have great success if you plan your marketing strategies,
    Please read this guide
    The Complete Guide To Building Your Blog Audience
    I'm a fan of Neil Patel
    Cheers
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    Click here to find how to drive Unlimited FREE Traffic on YouTube. Watch This Live Demo

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    • Profile picture of the author annavirk
      • The most important point is to write original content, the content is not copied from anywhere.
      • The content you are posting must me informative
      • Use images, videos to make blog more attractive.
      • Post fresh content, and keep on updating your blog.
      • Use your keywords in blog, but the keyword stuffing is not too much.
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  • Profile picture of the author JohnnyPlan
    Originally Posted by Magnatolia View Post


    Using an ad network like Adsense until my blog gets traction then possibly transition to selling ad space.

    1. When writing my blog posts, where is the line between not giving value, and giving too much value (ie. reducing your income possibilities down the track)? I write around 500-1500 words per post and aim to write a variety of posts ranging from numeric ones and others that focus on one particular idea with possibly a practical exercise (possible idea of combining these posts together for a future ebook).
    Two quick observations about what you said. First, Adsense is not your best bet for a new blog. You will need insane real traffic to earn any money on a new blog with Adsense. It would almost be better not to have any ads up if you have to go with Adsense for the pennies you will earn initially.

    Also, how is it possible to offer 'too much' value? I understand what you're saying in terms of not wanting to give away the entire farm (for instance, if you were going to write a related ebook), but you have to give a lot up front to get people interested in your brand new blog and keep them coming back. I think you can afford to be overly generous and then later do some research to find even newer/better info to offer on your niche.
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    • Profile picture of the author Magnatolia
      Thanks for the great replies! I agree with having quality content, which is why I'm always looking to see what articles have the greatest number of shares and seeing what they are doing. An example of this is I saw an article on 25 Quotes about True Wisdom. This got me excited about an idea of having multiple posts with each one reflecting on a different theme. When I come up with my blog headlines I always try to follow the rules of either: a number-related one such as 'The one big secret to...', or 'How to/Want to know how...' and I also try and have a few statement ones like 'Assume you are valuable in any situation'. This gives me a mix of attention-grabbing and regular yet still appealing ones.

      As a general note, I'm not referring to giving too much information as in I want to offer nothing substantial, but I think there does need to be a line in the sand. For instance I know a large number of NLP techniques and if I was to give each of them away over time my thinking was I would then give too much away. Although I now see that this doesn't stop me from combining them together to publish in an ebook, or at least as part of an ebook.

      Marked09, thanks for the kind words. I'm curious why traffic generation would be trivial? I love the squeeze page idea, will put that into consideration. I am keen to get a mailing list happening so that would be a good incentive.

      Alvinhy, cheers. Money leads to the emotional value of free time, etc. I am definitely passionate about my chosen market. I recently saved about 1000 blog posts from the industry onto my phone for my own benefit and now I'm combining that by paying attention to what catches my eye for potential blog articles.

      Ronrule, thanks for that great advice! I think I realized that because as I was writing my good ones I'd mentally tag it as something I wouldn't use right away. What would you recommend writing instead though? If a new blog just has mid or low-value posts it might not garner as much interest. Perhaps a mix.. From your advice I've decided to create a database or possibly excel spreadsheet of all my posts with tags and estimate dates. This also allows me to easily link relevant articles together. And I'm going to create some regular posts such as a weekly review by category one and use a flow chart to work out branch offs for later posts such as a quarterly wrap up, combining several categories together related to a topic (such as apps for managing your health), then I will consider the possibility of combining all into an ebook.

      Mariamcm, thanks I will check out those links. Will take a look at your blog.

      karlstech, thanks heaps for the two links. I remember Pat's stuff being really good actually.

      Alexa,

      Thanks for the detailed response. Lots of information to chew over. Based on advice I may skip Adsense as I was under the impression that the user would be taken to the site through a popup and would then return to the blog. I don't believe that selling advertising space and selling digital products require two completely different sites. When the products become available I will then add a horizontal navigation bar to make it much easier to navigate. If the hypnosis audio option does work and I decide to make it something larger I can consider having a separate digital 'shop' and link to it through the navigation as well as in relevant posts. Selling advertising space would require content that people want to actually read. When I said affiliate marketing I meant having relevant links within blog posts.

      In terms of my content I haven't bedded down the plan exactly however I am planning to stick to mindset, changing your beliefs, etc which will naturally lead to other niches through way of metaphors and cross-referencing. Over time I will begin to expand into other niches. Again I will most likely incorporate this into the navigation. Either by having the links set to the tags of the blog, or having separate blogs. I don't have any intention of just throwing up random articles in a chaotic mess of topics. By cross-referencing I was intending to, for example, write an article on how I learnt recently to drink more water. This is technically health-related except the article is based around the concept of goal setting by using my story as the vehicle to deliver the message around goal setting. This would then also relate at some point to a weekly app review (I've downloaded something like 100 apps in the last few weeks) for apps around goal setting.

      Thanks everyone!
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  • Profile picture of the author alimoslehi
    if you are writing useful content then :
    1. at first write your business plan! not in your mind! on the paper!
    2. check other blogger that did it before. learn from them
    3. improve your tablet of content
    4. write a todo list for each day
    5. keep going with your plan
    6. after one month start your social media
    7. use reddit. reddit can be very useful for get traffic
    8. comment on the other blogs ( don't spam, read their content and write a comment related with their subject )
    9. don't think about short time! there is not any magic to make you rich in 2 month
    10. learn how to blogging
    11. use madmimi for email marketing! ( i'm using mailchimp and aweber, but i'm in love with madmimi now! )
    12. don't send a lot of email ( mail bombing ) to your subscribers
    and don't forget to send your blog to me with private message, i will be happy to trace your journey

    edit: i forgot to say that when you are working, never say: enough! enough is not enough! you must do something more than enough everyday
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  • Profile picture of the author AuthorityBuilder
    In this field, you cannot perceive beforehand if you are giving away too much value or too little value because the value lies in the product/service you are offering. Let me give you an example. Brain Dean blogs at Backlinko and reveals the most awesome SEO stuff that many other SEO gurus keep it to themselves, thinking they will lose a client if they teach everything to the readers. The readers will start performing their own SEO and they'll lose business. That's bullshit.

    When how does Brain make money giving away all those secret SEO stuff for free? Doesn't any one hire him for SEO related work? Of course, many does and he makes 7 figures. The difference is that giving away the secrets makes people believe that he is an expert and agencies trust him as the go-to guy.

    So, if you are over-delivering or not depends on what exactly you want to give your readers for free and what you want to charge them for.
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