3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

Has Anyone Paid A License Fee To Use Someone Elses Brand?

by Tommyg123
2 replies
Hi

Obviously all those New York Yankee hats you see or other sports team merchandise were not made by that sports company, but instead a hat company (for example) splits their revenue with that brand to make a product with their logo on.

Does anyone know how to go about doing this? Are there online brokers etc doing this all the time, or is more a case of calling up some huge brand and hoping they even bother picking up the phone to you then negotiating licensing agreements (not a viable option).

Thanks
#brand #elses #fee #license #paid
  • Profile picture of the author Tsnyder
    Originally Posted by Tommyg123 View Post

    Hi

    Obviously all those New York Yankee hats you see or other sports team merchandise were not made by that sports company, but instead a hat company (for example) splits their revenue with that brand to make a product with their logo on.

    Does anyone know how to go about doing this? Are there online brokers etc doing this all the time, or is more a case of calling up some huge brand and hoping they even bother picking up the phone to you then negotiating licensing agreements (not a viable option).

    Thanks
    We market two products that are licensed through a major university
    athletic department and that's exacftly what we did... picked up the phone
    and called their marketing department. Try it. I think you're going to find
    there isn't much negotiating to be done so the viability factor is high... lol

    Don't be intimidated. It's not the New York Yankees on the other end. It's just
    a schlub who goes to work there every day and is looking for people to license
    the trademark so they can earn more money.
    Signature
    If you knew what I know you'd be doing what I do...
    {{ DiscussionBoard.errors[9495399].message }}
  • Profile picture of the author Tommyg123
    Great thanks for the response!
    {{ DiscussionBoard.errors[9495442].message }}

Trending Topics