Why Would You Do This On A SalesPage?

thegoddessofeleven · 07-02-2009, 01:41 PM

And what if you're going to buy, but you can't buy right that second? When you come back, you have to sit through it AGAIN. I had exactly this problem just a couple of weeks ago. When I came back to the page and realized I had to listen to the whole spiel AGAIN, I left the page.

Jesse Kemmerer · 07-02-2009, 02:45 PM

I'm still floored as to why someone would want to purchase a course
so badly, yet state that he himself did not agree with precisely what
the course was teaching.

Just seems like a waste of money. But hey - maybe I'm crazy.

Either way. Apparently it works. So for us to be badmouthing a tactic
that we have not personally split-tested seems a little ridiculous.

There are a lot of things in marketing that a lot of us won't agree on.
Personally, I hate long, drawn out sales pages. I would much rather
just tell someone what they're getting, what I can do for them, then
give them a decent price. Heck, I can accomplish that in a paragraph.

But that's not what works. Look at any high-converting sales page.
That sort of tactic isn't what moves the most product.

So why fight it?

Here's the bottom line. This tactic might not appease to everyone.
This tactic might drive some of you up the wall. This tactic might not
be something you'd want to force onto your buyers. This tactic might
not be something you agree with.

But it works. And that's all that really matters.

So if you wholeheartedly disagree with it, I have some words of advice:
Walk away from it. You don't have to purchase everything that pops
into your inbox - especially strategies that you disagree with in the first
place. Just move on, continue working on YOUR methodology, and
maybe one day you'll discover a tactic that somebody will dislike enough
to make a public post on one of the most populated Internet marketing
forums...then buy it anyway.

All the best,

Jesse Kemmerer
kemmerer.j@gmail.com

Clark · 07-02-2009, 03:21 PM

Andrew Cavanagh earns my vote as the best answer in this thread.

If you read Wellman's admission that he "pre-sold" a 30,000 prospect (waiting) list, then gave them two hours with the instant buy now button on the sales page for the "A" crowd then changed it over to the other method for the "B" crowd which yielded greater results then there can only be one conclusion to draw upon here....

The pre-sell content stinks to which, Andrews' comment becomes highly relevant "Split testing is great but keep in mind you could just be testing one poor idea against another poor idea to see which is the least poor LOL."

I don't subscribe to other's thoughts in this thread that state it works, just keep your personal opinion out of it.... keep in mind that the audience was warmed to the launch.

The true test is to bounce cold prospects (no pre-selling) off both strategies to find the control.

I happen to believe that the launch wasn't what Wellman anticipated yet he was able to glean some good news that is worthy of, yet requires further testing in future to replicate the same/similar outcome under different conditions.

P.S. Wellman, your grass on your front lawn looks burnt 'round the walk way.

Quote:

Originally Posted by AndrewCavanagh

The real question I'd ask is "what else did you test?"

I wonder if a page with a video and headline, bullets and an order button underneath might get a higher response.

Or a page with a video and a full sales letter underneath.

Or any other number of combinations.

Split testing is great but keep in mind you could just be testing one poor idea against another poor idea to see which is the least poor LOL.

Kindest regards,
Andrew Cavanagh

pappyy3 · 07-02-2009, 07:37 PM

Quote:

Originally Posted by CmdrStidd

While I have not run into this situation yet, I can honestly say that if I did, I would be out of there within 1 minute of going there. You get all this hype for a week or two on how great the bloody thing is going to be and then this? I don't think so. I figure he must not want my money if he is not going to give me a buy now button somewhere on the page. After all, I have had 2 weeks of listening to his stupid voice tell me how wonderful this is going to be etc etc and now I want to buy, not listen some more to him. I guess he is just stuck on himself.

As for those case studies comparing this to just a printed page, did they also case study the combination of the two? I am willing to bet they didn't.

Just my humble opinion here. Nothing more.

Fully agree with your comments.. Whenever I reach these type of Sales Pages, I feel trapped and am outta there in a second!

ExRat · 07-02-2009, 08:15 PM

Hi,

I just got two identical spam emails promoting this thing.

Here's the interesting part - they were sent to two of my email addresses - one that I have hardly used for anything at all, another which I have only used for one single purpose and the address has never been 'live' on the internet (couldn't have been harvested).

I created this email for one purpose and that was to join a well known IM membership. That is the only possible source for the leak of this email to someone who has spammed me. I'm not a member of that membership anymore so to them, it's an ex-customer's email.

I shall be contacting them tomorrow.

The other email is one I also used for this membership, at a different time - but it has also been used for other things too, whereas the other one hasn't, so I know that the one email has definitely been sold/given to a spammer.

The 'from' email address (the 'possible' spammer) appears to lead back to a site of somebody with a name I recognise from previous business. I need to look into that.

If anyone else gets spammed about 'easysalesformula.com' I'd be interested in comparing notes about the email address leak.

Keith, the email has a link in it, if you're interested in who's link is being used in sending definite spam emails promoting your product.

braver55b · 07-02-2009, 09:52 PM

Why try to reinvent the wheel? He could have combined the two, video and text.

I understand the whole need to push emotional buttons and make more of a connection; but talk about shooting yourself in the foot as most people may watch a video when they come

to a salespage or may instinctively start scrolling down the page looking for text and with no order button prominently displayed in various parts of the page. I don't get it.

07-02-2009, 01:41 PM	#51
thegoddessofeleven ~* Warrior Fabulous *~ Join Date: Jun 2008 Location: Texas, USA. Posts: 335 Thanks: 8 Thanked 9 Times in 8 Posts	Re: Why Would You Do This On A SalesPage? And what if you're going to buy, but you can't buy right that second? When you come back, you have to sit through it AGAIN. I had exactly this problem just a couple of weeks ago. When I came back to the page and realized I had to listen to the whole spiel AGAIN, I left the page.
	Do not meddle in the affairs of dragons, for you are crunchy, and good with ketchup.

07-02-2009, 02:45 PM	#52
Jesse Kemmerer SMSMFM. War Room Member Join Date: Jan 2009 Location: Martinsburg Posts: 486 Thanks: 31 Thanked 103 Times in 48 Posts Contact Info	Re: Why Would You Do This On A SalesPage? I'm still floored as to why someone would want to purchase a course so badly, yet state that he himself did not agree with precisely what the course was teaching. Just seems like a waste of money. But hey - maybe I'm crazy. Either way. Apparently it works. So for us to be badmouthing a tactic that we have not personally split-tested seems a little ridiculous. There are a lot of things in marketing that a lot of us won't agree on. Personally, I hate long, drawn out sales pages. I would much rather just tell someone what they're getting, what I can do for them, then give them a decent price. Heck, I can accomplish that in a paragraph. But that's not what works. Look at any high-converting sales page. That sort of tactic isn't what moves the most product. So why fight it? Here's the bottom line. This tactic might not appease to everyone. This tactic might drive some of you up the wall. This tactic might not be something you'd want to force onto your buyers. This tactic might not be something you agree with. But it works. And that's all that really matters. So if you wholeheartedly disagree with it, I have some words of advice: Walk away from it. You don't have to purchase everything that pops into your inbox - especially strategies that you disagree with in the first place. Just move on, continue working on YOUR methodology, and maybe one day you'll discover a tactic that somebody will dislike enough to make a public post on one of the most populated Internet marketing forums...then buy it anyway. All the best, Jesse Kemmerer kemmerer.j@gmail.com

07-02-2009, 08:15 PM	#55
ExRat Dare To Be Different War Room Member Join Date: Nov 2005 Location: U.K. Posts: 8,875 Thanks: 1,318 Thanked 2,807 Times in 1,041 Posts	Re: Why Would You Do This On A SalesPage? Hi, I just got two identical spam emails promoting this thing. Here's the interesting part - they were sent to two of my email addresses - one that I have hardly used for anything at all, another which I have only used for one single purpose and the address has never been 'live' on the internet (couldn't have been harvested). I created this email for one purpose and that was to join a well known IM membership. That is the only possible source for the leak of this email to someone who has spammed me. I'm not a member of that membership anymore so to them, it's an ex-customer's email. I shall be contacting them tomorrow. The other email is one I also used for this membership, at a different time - but it has also been used for other things too, whereas the other one hasn't, so I know that the one email has definitely been sold/given to a spammer. The 'from' email address (the 'possible' spammer) appears to lead back to a site of somebody with a name I recognise from previous business. I need to look into that. If anyone else gets spammed about 'easysalesformula.com' I'd be interested in comparing notes about the email address leak. Keith, the email has a link in it, if you're interested in who's link is being used in sending definite spam emails promoting your product.
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07-02-2009, 09:52 PM	#56
braver55b Advanced Warrior Join Date: Jul 2007 Location: St.Louis, USA Posts: 923 Thanks: 10 Thanked 12 Times in 11 Posts Social Networking	Re: Why Would You Do This On A SalesPage? Why try to reinvent the wheel? He could have combined the two, video and text. I understand the whole need to push emotional buttons and make more of a connection; but talk about shooting yourself in the foot as most people may watch a video when they come to a salespage or may instinctively start scrolling down the page looking for text and with no order button prominently displayed in various parts of the page. I don't get it.
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