Why Would You Do This On A SalesPage?

15 years ago

I think that is total idiocy for the exact reason you've just mentioned. What I would do is combine both the age-old and honored printed sales letter with newer technologies like video and audio. That way if someone doesn't want to watch the video they can scroll down and digest the entire sales message via web-print.

Forcing your customers to digest your sales message how YOU want them to is never a good idea. I imagine that this "Guru's" launch will not be as successful as he would like because of this method of presenting his message.

Now, as the video plays, you should honestly ask yourself if you really want to spend your hard earned money with a "Guru" who violates such basic marketing laws.

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Matt Hoey

15 years ago

If this is the type of sales pitch the guy/gal is doing, it's worth questioning their product too.

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Kevin Riley

15 years ago

Originally Posted by Matt Hoey

If this is the type of sales pitch the guy/gal is doing, it's worth questioning their product too.

Que? WTF would you say that?

So, if someone writes the kind of sales page you like, the product is good? But if they use a different tactic, the product is questionable? That's just not a reasonable deduction.

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gianne2705 15 years ago

I guess the main resolution here is to design the site again.I mean if you really want to buy the site and do your own design to make good as you want.
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AndrewCavanagh

15 years ago

Originally Posted by Kevin Riley

So, if someone writes the kind of sales page you like, the product is good? But if they use a different tactic, the product is questionable? That's just not a reasonable deduction.

Unless the product is about creating sales pages. Then it might make sense.

I think the point he was trying to make was that if it's a marketing product and the marketing of the product doesn't seem to be effective to you then you might be a little cautious about buying the product.

But you can get a great sales letter written for an average product or a poor sales letter written for a great product.

The quality of the sales letter is not always a great indication of the quality of the product.

Kindest regards,
Andrew Cavanagh

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James Howard

15 years ago

I was told in one email about this the link appears after 11 minutes.
I saw the page, had my speakers muted and though it was an error on the page so closed it.Then I got the email saying about the 11 mins.

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Igor Kheifets

15 years ago

There is a reason that this guy does it.

Have you heard of Keith Wellman? He actually
made a case study where he tested both kind of
sales pages-old style printed and "only video with no fast
forward option" sales letter.

The video sales letter generated 11 sales while the printed
one did only 1.

I believe that he does that, because it is a pattern interrupt for most people
and it is influencing the judging ability pretty good.

Igor

P.S: innovation is always great in internet marketing. Don't discourage it.

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stayfocused

15 years ago

Originally Posted by igorhelpsyousucceed

There is a reason that this guy does it.

Have you heard of Keith Wellman? He actually
made a case study where he tested both kind of
sales pages-old style printed and "only video with no fast
forward option" sales letter.

The video sales letter generated 11 sales while the printed
one did only 1.

I believe that he does that, because it is a pattern interrupt for most people
and it is influencing the judging ability pretty good.

Igor

P.S: innovation is always great in internet marketing. Don't discourage it.

I understand innovation. What I don't understand is keeping people who have their CC out and ready to buy waiting 11 minutes to buy the product.

I thought that was the idea of a pre-Launch. Get all the videos, content, case studies and such out there in the open and let everyone digest that. Then when the big day comes just open the flood gates (Or emails) and let the sales roll in.

I am not even bashing the idea of a video without the ability to fast forward it. That is fine.

At least have the option available for those who don't want to listed to the video to be able to buy.

That is all I am talking about. Keep the same exact setup and everything.

Just add a BUY NOW button below the video

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wbakhos 15 years ago

I think I know exactly the offer your talking about...

I wasnt particularly interested in it as the earlier videos explained a lot and the rest of the stuff is probably about driving traffic and how to direct link to paypal or clickbank.

But yes I went to the video this morning and thought how silly is that... u can only pause.. and you have no clue how long the video is going to be and there is no place you can just click to buy.

I am all for innovation but one of the greatest powers you have in marketing is giving the consumer choice and giving them options... empowering them. In this vid you can only sit and watch... plus and they have been doing pre-launch for a week so people already know if they want it or not.. I felt kinda 'controlled' and didn't particularly like that.

In my opinion, give the buyer an option... uno.. a little 'click to buy now' or something.

This is assuming we are on the same level.. pretty sure we are.. don't want to mention the product here
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- actionplanbiz 15 years ago
  
  Wow Cant Fast Foward and buy now? thats worst than going through a Marketing funnel.
  
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alvinhuang

15 years ago

Sorry to hear that this happened to you.

Happened to me before. There was a big launch. And the author promised a killer million dollar salescopy writer for his salespage and that it'd be revealed later.

Kept pushing leads into the funnel and even won a prize for the lead contest.

Result? The salespage was also a 20+ min video of the author pitching. And it was a product that costed a few hundred bucks.

I wouldn't be surprised if it bombed. And I wasted all efforts pushing leads in.

Alvin Huang

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Paul2008

15 years ago

Always, always, always let the cream float to the top, in other words, let people buy when they are ready. Just seems like common sense to me. You go to a site to buy and can't figure it out? That's bad marketing. I've left many websites just because of that.

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traxmaker

15 years ago

I have heard of this technique. Many think it does very well. My thought is that it annoys me to absolutely no end and is so frustrating I can't stand it. Makes you really not want the product, to an extent.

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CmdrStidd

15 years ago

While I have not run into this situation yet, I can honestly say that if I did, I would be out of there within 1 minute of going there. You get all this hype for a week or two on how great the bloody thing is going to be and then this? I don't think so. I figure he must not want my money if he is not going to give me a buy now button somewhere on the page. After all, I have had 2 weeks of listening to his stupid voice tell me how wonderful this is going to be etc etc and now I want to buy, not listen some more to him. I guess he is just stuck on himself.

As for those case studies comparing this to just a printed page, did they also case study the combination of the two? I am willing to bet they didn't.

Just my humble opinion here. Nothing more.

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pappyy3

15 years ago

Originally Posted by CmdrStidd

While I have not run into this situation yet, I can honestly say that if I did, I would be out of there within 1 minute of going there. You get all this hype for a week or two on how great the bloody thing is going to be and then this? I don't think so. I figure he must not want my money if he is not going to give me a buy now button somewhere on the page. After all, I have had 2 weeks of listening to his stupid voice tell me how wonderful this is going to be etc etc and now I want to buy, not listen some more to him. I guess he is just stuck on himself.

As for those case studies comparing this to just a printed page, did they also case study the combination of the two? I am willing to bet they didn't.

Just my humble opinion here. Nothing more.

Fully agree with your comments.. Whenever I reach these type of Sales Pages, I feel trapped and am outta there in a second!

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ExRat 15 years ago

Hi,

I just got two identical spam emails promoting this thing.

Here's the interesting part - they were sent to two of my email addresses - one that I have hardly used for anything at all, another which I have only used for one single purpose and the address has never been 'live' on the internet (couldn't have been harvested).

I created this email for one purpose and that was to join a well known IM membership. That is the only possible source for the leak of this email to someone who has spammed me. I'm not a member of that membership anymore so to them, it's an ex-customer's email.

I shall be contacting them tomorrow.

The other email is one I also used for this membership, at a different time - but it has also been used for other things too, whereas the other one hasn't, so I know that the one email has definitely been sold/given to a spammer.

The 'from' email address (the 'possible' spammer) appears to lead back to a site of somebody with a name I recognise from previous business. I need to look into that.

If anyone else gets spammed about 'easysalesformula.com' I'd be interested in comparing notes about the email address leak.

Keith, the email has a link in it, if you're interested in who's link is being used in sending definite spam emails promoting your product.
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rivulguy

15 years ago

You might be better off making your own sales page, assuming you can figure what the link url should be to purchase.

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Realdeals228

15 years ago

Does anyone know what product this is? I would like to see this video.

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kkbusk

15 years ago

Wow, I thought I was the only person annoyed by this technique. It makes no sense!! Give the potential client what they want, when they want. I was tempted to make a purchase but changed my mind when I was forced to wait - I don't get it!

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fxmarketing

Banned 15 years ago

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stayfocused

15 years ago

Originally Posted by fxmarketing

Hey guys,
First, I can see some mixed feelings on this

The page is at easysalesformula.com if you want to see it...

Ok... At launch I had the buy button on the page so that the 30,000 people on the waiting list could buy right away...

After 2 hours I replaced it with a version where the order button appears later...

I've since been split testing both...

RESULTS:

481 Visits to the page WITH the order button: 8 sales - not bad.
489 visits to the page without the order button (until the end): 17 sales - way better.

Things are not always like they seem.

I didn't know for sure what would do better, espesually with a big launch like this which is why I tested it

_

Keith Wellman

I wouldn't of even been bothered if there was something off to the side that said the buy now button will show up in x minutes.

The ideas of listening to a video for an undetermined amount of time before I could buy was more than I could take.

Why?

What if I listened to the video for 24 minutes and then there was still no buy now button?

Then I would feel like I had to keep listening for an extra minute or 2 just to see if it would show up. (maybe that is what you where going for)

But with no buy now button and no way to find out how long the video was and no way to know when the button would show up I decided I had better things to do with my time.

Best of luck with the launch

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AndrewCavanagh

15 years ago

Originally Posted by fxmarketing

Hey guys,
First, I can see some mixed feelings on this

The page is at easysalesformula.com if you want to see it...

Ok... At launch I had the buy button on the page so that the 30,000 people on the waiting list could buy right away...

After 2 hours I replaced it with a version where the order button appears later...

I've since been split testing both...

RESULTS:

481 Visits to the page WITH the order button: 8 sales - not bad.
489 visits to the page without the order button (until the end): 17 sales - way better.

Things are not always like they seem.

I didn't know for sure what would do better, espesually with a big launch like this which is why I tested it

_

Keith Wellman

The real question I'd ask is "what else did you test?"

I wonder if a page with a video and headline, bullets and an order button underneath might get a higher response.

Or a page with a video and a full sales letter underneath.

Or any other number of combinations.

Split testing is great but keep in mind you could just be testing one poor idea against another poor idea to see which is the least poor LOL.

Kindest regards,
Andrew Cavanagh

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talfighel

15 years ago

If you can't find a BUY NOW button then something is really wrong with that product. Tell the program owner about this. They may have made a mistake and forgot to do this.

For now, don't even think about promoting it without the BUY NOW button.

This is weird. The BUY NOW is critical. How are you going to make money without a button.

Tal

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Raydal

15 years ago

Originally Posted by stayfocused

All I want to do is buy it!!!!!!!!!

Back to listening/watching the video. That is if there is even a buy now button once the video is done. IF the video finishes and I can't get a BUY NOW button I just might lose my mind!!!!!!!!

Thanks for letting me vent.

p.s. The damn video is still going.

What a problem for a marketer to have. People who want to buy so
badly that they complain when they cannot find the order button.

I would LOVE to have that kind of "problem".

-Ray Edwards

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Denise Hall

15 years ago

This isn't the first sales page of this type that I've seen, and truthfully, I hate them. I'm not the type to sit around watching videos. If I think I might want to buy something, then I just want to see the sales page, buy it (or not) and go on with my day.

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ExRat

15 years ago

Hi Keith,

481 Visits to the page WITH the order button: 8 sales - not bad.
489 visits to the page without the order button (until the end): 17 sales - way better.

Admittedly, it will reveal more once the numbers are greater, but still, it's a worthwhile demonstration of -

a) why testing is important

b) why common assumptions can easily be wrong

c) why opinions on forums are not representative of the market

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Christophe Young 15 years ago

Just went to that site and after waiting a minute, the video still didn't start. I don't think I have a slow connection here at work. Anyway, I didn't stick around. I don't think I would choose this approach if I were selling a product.
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stayfocused

15 years ago

Originally Posted by ExRat

Hi Keith,

Admittedly, it will reveal more once the numbers are greater, but still, it's a worthwhile demonstration of -

a) why testing is important

b) why common assumptions can easily be wrong

c) why opinions on forums are not representative of the market

I agree totally with testing. That is why I started this post because I wanted some feedback from others on whether they like this type of sales page. I am getting ready to launch my own product so I have been following all the latest launches closely to see what they are doing.

Originally Posted by jasonl70

I hope a lot of people read Keith's & Roger's comments, and let the message sink in.. I probably spend more on the WF trying to explain these concepts (touched on by Roger) to people then any other topic.

Setting up the video/buy buttons this way let's the marketer build some value first, perhaps even some anticipation. I figured this out as soon as I read this post, and the first thing that came to my mind was "interesting - I wonder how it's effected conversions?".

I appreciate that you take the time to explain this on the WF. I am getting some good feedback on other peoples responses to this thread.

I was under the impression that the whole pre-Launch process was used to build some value first. To get some great content out there to build value and anticipation.

I think (and this is only my opinion) that if the pre-launch is done right then when the product is launched there should be an option for people who want to buy right away to be able to. Again, this is only my opinion and I haven't tested it.

I also appreciate Keith taking the time to stop in and give us some actual numbers to what type of response he has had based on split testing this method.

It is one thing to say "I wonder how this affected conversions" and actual finding out what the actual results are.

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jasonl70

15 years ago

I hope a lot of people read Keith's & Roger's comments, and let the message sink in.. I probably spend more on the WF trying to explain these concepts (touched on by Roger) to people then any other topic.

Setting up the video/buy buttons this way let's the marketer build some value first, perhaps even some anticipation. I figured this out as soon as I read this post, and the first thing that came to my mind was "interesting - I wonder how it's effected conversions?".

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Raydal

15 years ago

Originally Posted by jasonl70

Setting up the video/buy buttons this way let's the marketer build some value first, perhaps even some anticipation. I figured this out as soon as I read this post, and the first thing that came to my mind was "interesting - I wonder how it's effected conversions?".

And this is the point that so many miss, especially on marketing
forums. What you like and don't like doesn't matter. It's what
works.

The whole principle behind this strategy is that one of the weaknesses
of an online sale letter is that the reader can scroll all the way to
the bottom of the page and see the price BEFORE reading about
the value they are getting.

Any sales person would tell you that they want to tell about the
product BEFORE giving the price.

With the video, you now have to listen to the pitch before you
see the price and the small test shows that this works.

No sales person wants to answer that question up front: "How much?"

You want this to be the last thing on the prospects mind until
they can see all that they are about to get.

-Ray Edwards

P.S. If your sales message is not exciting or annoying people
then you are not doing your job.

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CmdrStidd

15 years ago

Originally Posted by jasonl70

I hope a lot of people read Keith's & Roger's comments, and let the message sink in.. I probably spend more on the WF trying to explain these concepts (touched on by Roger) to people then any other topic.

Setting up the video/buy buttons this way let's the marketer build some value first, perhaps even some anticipation. I figured this out as soon as I read this post, and the first thing that came to my mind was "interesting - I wonder how it's effected conversions?".

Jason, I think very highly of you and I hope you know that. However, here is my take on this. My time is valuable. Therefore, I am not going to go to a sales page unless I was already sure I was buying. Why should I go through all the pre launch hype and then have to sit and listen to the pre-launch, post-launch, post pre launch, pre post launch and a detailed itemized menu of what the person has eaten for the last 8 years? Where there is no sign of consideration for my time, why should I give him the consideration of my money? I could care less if he were selling me the keys to the US Gold Depository, it is not worth me sitting there for some unknown time that could be 5 minutes or could be 7 days, but I have no way of knowing.

Yes, I do realize that I have exagerated here but I am being facious to prove a point, when you don't know how long the video is then you could be in for a very very very very very long wait. Who is going to pay me for the time I have just wasted listening to this person "build value" in something I have already decided had the value in the first place?

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ExRat

15 years ago

Hi CmdrStidd,

As you said in your first post -

I figure he must not want my money

He doesn't. He wants the money off the people who think that it's a great tactic - his target market.

Hi Stayfocused,

You won't forget to answer this, will you?

Perhaps things would be clearer if you could explain exactly why you were SO keen to buy this product? What was it about the presell that hooked you in so that you were waiting for launch? If you don't like the technique used, what was it about the product that had you ready to splash that much cash?

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CmdrStidd 15 years ago

Originally Posted by ExRat

Hi CmdrStidd,

As you said in your first post -

He doesn't. He wants the money off the people who think that it's a great tactic - his target market.

So what you are saying is that his target market are those people who do not consider their time to be important or valuable? Show me anyone who does not think their time is valuable? Like my sister said, if you have to oversell it this much, then what is wrong with it? What is it that you are not telling us? How messed up is it, really? These are the questions that start coming to mind.

I noticed that his "testing" is between text only sales page and video only sales page. Gee, I wonder if you combined the two if you might not end up with the best of both worlds and have even higher conversions than what he is showing for the video only? Let me see, now. With the third option, those that have their credit card out when they hit the sales page would be able to buy without waiting and changing their mind, those that needed to have their arm twisted a little could watch some of the video and still be able to buy and those that need the message pounded into them like a Texas oilman going for that last drop of oil can sit and watch the whole thing.

You will note, however, that I am seriously doubtful of his "testing" since I continue to put it into quotes. Like some others on here, I have the feeling that this is one nice little advertising ploy and nothing more.
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- ExRat 15 years ago
  
  Hi CmdrStidd,
  
  So what you are saying is that his target market are those people who do not consider their time to be important or valuable?
  
  To an extent, yes. Also people who have different values RE their need for information vs their willingness to 'risk' expenditure/time on certain types of products. Some might stereotype this type as 'newbies.'
  
  My point being - it appears to be a common trend that as people spend more and more time on the journey from 'newbie' to IMer, they are less impressed by the typical salespage/tactic targeting newbies when they (mistakenly) feel that it is targeted towards them. The forum is full of examples of this.
  
  PS I have some 'doubts' myself, too. :rolleyes:
  
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stayfocused

15 years ago

Originally Posted by ExRat

Hi Stayfocused,

You won't forget to answer this, will you?

I won't forget to answer it. I have to dig into my email so I can pull up certain emails I got that made me want to buy.

There were also a few videos that where sent out from other people that I liked and made me want to buy.

I will get all that info together and get back to you.

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DougBarger

15 years ago

Originally Posted by stayfocused

I won't forget to answer it. I have to dig into my email so I can pull up certain emails I got that made me want to buy.

There were also a few videos that where sent out from other people that I liked and made me want to buy.

I will get all that info together and get back to you.

Ah, very cool! This thread has somehow transformed from a great
debate about "why" into some productive study of "what worked".

The way I look at it, at both the $497 and $1997 prices, helping people
make more money and grow their revenues with the product,
Keith doesn't have to sell too many hundred copies to see a nice
return even after all commissions are paid, etc.

So I agree there's some value there in seeing what particular
emails, videos, benefits, 'angles', sequence, etc. aroused that
buying desire monster.

Gotta love the earnin' and learnin' this forum facilitates.

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bemore 15 years ago

This is another example of an incredible thread that evolved from a simple grievance. I agree on the fact that not only don't I want to sit through a 20 minute sales video, but it's absolutely ridiculous to not put buttons on it.

On top of that, the very least that could be done is to put the timer bar there so you can see how much time they expect you to waste. I want my freakin 20 minutes of my life back. I think there are a whole host of us that simply click out of it after 30 seconds.

It doesn't matter if it's the greatest product in the world. This is another "forced continuity" tactic without knowing what, when or if there will ever be a payoff. I'm not sure I agree but then again, they're the ones pushing the $2000 products and not I at this point. I guess there must be something to it.

But the truth is, they must not be capturing everyone they could be because of using what many people would interpret as a forced sales pitch. Granted, we're not obligated to stay and watch. But the fact remains that they may be losing potential customers for what would otherwise be an easy sale for them.

As stayfocused said, he was ready with CC in hand to purchase but got extremely turned off at the point of sale for being forced to sit, watch and wait for the "opportunity" of the sales button to appear. This can't be good for the business and probably extends much further than just a few of us.

It just proves to me that my and other people's time has absolutely no value to these guys. They have to realize that we've already sat through 20 emails and videos during the presell stage. I hope there are some here reading these forums and that they adjust this approach accordingly in the future.

As for now, I don't get past the first 5 seconds of there's no buttons. They blew it without it even having a fair chance.

On another note, I'm learning a ton about buyer psychology from threads like this. What a great source of info to get free education like this. Thanks everyone. Take care.

Patrick
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Amy Bass

15 years ago

I honestly don't have a good enough attention span to sit through a 20 minute video. Now, if it were a video combined with the sales text that would be fine.

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Devon Brown 15 years ago

Originally Posted by Amy Bass

I honestly don't have a good enough attention span to sit through a 20 minute video. Now, if it were a video combined with the sales text that would be fine.

That's basically what I do. Video and text..
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- Alminc 15 years ago
  
  I arrived at a few similar video sales pages lately.
  It was through emails I received from other marketers
  promoting it.
  
  I was also pissed off because I couldn't fast forward and
  the story was painfully long.
  
  I just wanted to know what it was and how much...
  
  I don't want to listen for 15 minutes what it is NOT
  and how much I will NOT pay for it.
  
  Now when I land at such video pitch I close the page immediatelly.
  
  I already know that I will NOT pay $6997...not even $5997...
  ...not even $4997...not even $3997...etc, etc, etc.
  
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  No links :)
  
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- braver55b 15 years ago
  
  Why try to reinvent the wheel? He could have combined the two, video and text.
  
  I understand the whole need to push emotional buttons and make more of a connection; but talk about shooting yourself in the foot as most people may watch a video when they come
  
  to a salespage or may instinctively start scrolling down the page looking for text and with no order button prominently displayed in various parts of the page. I don't get it.
  
  Thanks
  
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InfusionsoftSteve

Banned 15 years ago

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Martin Luxton

15 years ago

What's interesting to me is how people define video.

The present sales page I would describe as a PowerPoint presentation plus audio done with poor technique (Presentation 101 - do not read the text from your slides verbatim, you kill people's attention).

If it's converting well I'd love to see if a real, dynamic video would do better.

Martin

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OnlineMarketerPRO

15 years ago

Martin,

I often hear that from different people. "That video was awesome," when in fact it was just a slideshow (containing multiple pictures with captions on them) or similar to what you mentioned, a powerpoint presentation.

I guess for some people, anything that moves is a video. Anything else is reading.

-Marc

Originally Posted by Martin Luxton

What's interesting to me is how people define video.

The present sales page I would describe as a PowerPoint presentation plus audio done with poor technique (Presentation 101 - do not read the text from your slides verbatim, you kill people's attention).

If it's converting well I'd love to see if a real, dynamic video would do better.

Martin

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Shaka

15 years ago

A video sales page without a sales button or fast forward option sounds like a definite turnoff to me. However, having studied Ted Nicholas' marketing techniques for many years, I know that the only real way to tell if this method works well is to test.

In this case, a video only test, a text only test, and a combination test should reveal the optimum method.

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Kevin AKA Hubcap

15 years ago

Listen to Ray, Ex-Rat, and Jason...they speak truth.

It really doesn't matter what you personally like or don't like. What matters is what converts best.

If the video without text, without the buy now button, without a fast forward button performs better than a video/page that has all of those features you'd be crazy not to use the one that converts better based on your testing.

Personal likes and dislikes aside. Money talks, everything else walks.

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ExRat

15 years ago

Hi Kevin,

Listen to Ray, Ex-Rat, and Jason...they speak truth.

If the video without text, without the buy now button, without a fast forward button performs better than a video/page that has all of those features you'd be crazy not to use the one that converts better based on your testing.

The only disclaimer I would add is - I watched the 'slides' and unless I'm mistaken, the very thing we are discussing is part of the USP of the actual product.

I would hate to cast any aspersions around (

), but it's not beyond the realms of my imagination (and experience), particularly when a product is in launch, to see a post like the original post being made purely in order for the seller to drop in and share their attention grabbing statistics.

I've seen much cleverer tactics used in here, and I've seen more believable statistics than those presented here.

Yes I'm cynical.

But if you read the original post again, this time through a slightly different (cynical) lens, then you might get my drift.

I have been waiting around for a certain product to launch today. I finally got back to a computer to pick up a copy.

The only problem is that it has the worst sales page I have EVER seen. I am all for adding video to your sales page. I think it really helps with conversions.

But I have never seen a sales page that is only a video. That isn't what is driving me insane. What is driving me insane is that the sales page is just a video that I can't fast forward and there is no BUY NOW button!!

Why would you do this? Why would you force your visitors to sit through a 20 (?) minute video before they can buy. I am still listening to this damn thing.

I can't find a buy now button. I can't fast forward the video. I am forced to sit and listen to this guy just go on and on and on.

All I want to do is buy it!!!!!!!!!

Back to listening/watching the video. That is if there is even a buy now button once the video is done. IF the video finishes and I can't get a BUY NOW button I just might lose my mind!!!!!!!!

Thanks for letting me vent.

p.s. The damn video is still going.

In fairness to the people who said above 'I wouldn't buy it after that', that's not such an abnormal response. Which makes the lack of that kind of statement at the end of the OP (bearing in mind the rest of the post) rather suspicious. I can't make my mind up.

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Roger Davis

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stayfocused

15 years ago

Originally Posted by ExRat

Hi Kevin,

The only disclaimer I would add is - I watched the 'slides' and unless I'm mistaken, the very thing we are discussing is part of the USP of the actual product.

I would hate to cast any aspersions around (

), but it's not beyond the realms of my imagination (and experience), particularly when a product is in launch, to see a post like the original post being made purely in order for the seller to drop in and share their attention grabbing statistics.

I've seen much cleverer tactics used in here, and I've seen more believable statistics than those presented here.

Yes I'm cynical.

But if you read the original post again, this time through a slightly different (cynical) lens, then you might get my drift.

In fairness to the people who said above 'I wouldn't buy it after that', that's not such an abnormal response. Which makes the lack of that kind of statement at the end of the OP (bearing in mind the rest of the post) rather suspicious. I can't make my mind up.

I forgot to add that to my original post.

I abandoned the video and didn't pick up a copy of the product because I didn't know how long I would have to wait for a buy now button.

I left the url of the product out just so it didn't look like a promotional post.

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willbucks

15 years ago

I had to laugh reading all the negative posts. I mean it works! If you look at the crew who are using it then you know these guys don't play around they test and test.

The first one I saw was Mike Filsiame and I love Mike but 20 minutes of him sitting in his office was painful. Now it is old hat.

Bottom line what Kevin says is true. It is converting very well and they will continue to use it until it stops.

I like the case study someone else was talking about. That different people like different things. You could set it up where if someone clicks the x button to leave it automatically switches to a sales page for those who would rather read good copy.

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You can never have too much money or time

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kemdev

15 years ago

Hey Warriors,

Here's the thing that confuses me the most. The OP stated that he disagreed
with the marketing tactic that the seller used in his sales page - he wanted
to just buy the product right then and there.

...But isn't that marketing tactic that the OP disagreed with the exact SAME
marketing tactic that the seller has in the product? Or have I horribly
misunderstood what the whole product is about?

All the best,

Jesse Kemmerer
kemmerer.j@gmail.com

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ExRat 15 years ago

Hi Jesse,

isn't that marketing tactic that the OP disagreed with the exact SAME
marketing tactic that the seller has in the product?

That's one of the things that I was hinting at in post #34, here -

unless I'm mistaken, the very thing we are discussing is part of the USP of the actual product

There's probably more to this thread than meets the eye at first glance.

Another thing that struck me, which I held back on previously - if you're going to make a long video, that is purely made up of slow-changing slides with words on them, and then try and charge that much for a product, surely it's not too much to ask to make sure that the slides aren't full of glaringly obvious spelling mistakes?

Just something I noticed.

Hi StayFocused,

Perhaps things would be clearer if you could explain exactly why you were SO keen to buy this product? What was it about the presell that hooked you in so that you were waiting for launch? If you don't like the technique used, what was it about the product that had you ready to splash that much cash?

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Roger Davis
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pavondunbar

15 years ago

LOL...

Sorry this is happening to you!

Solution:

1) Leave your computer on.

2) Go grab a hamburger, fries, and a soda at any restaurant. Eat it there.

3) Come home.

4) Buy the product.

Food is always a good solution for things like this...IMHO...

Pavon

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Cost Effective Mobile Marketing For You & Your Business

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Will Edwards

15 years ago

Originally Posted by stayfocused

Why would you do this? Why would you force your visitors to sit through a 20 (?) minute video before they can buy. I am still listening to this damn thing.

Probably to get people asking questions in forums like this.

Will

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valerieSONORA

15 years ago

I would no longer want to buy it after that. That is really a way to lose customers fast. You're not making me sit thru a 20 min video if I don't want to watch it without even a buy now button.

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thegoddessofeleven

15 years ago

And what if you're going to buy, but you can't buy right that second? When you come back, you have to sit through it AGAIN. I had exactly this problem just a couple of weeks ago. When I came back to the page and realized I had to listen to the whole spiel AGAIN, I left the page.

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Do not meddle in the affairs of dragons, for you are crunchy, and good with ketchup.

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kemdev

15 years ago

I'm still floored as to why someone would want to purchase a course
so badly, yet state that he himself did not agree with precisely what
the course was teaching.

Just seems like a waste of money. But hey - maybe I'm crazy.

Either way. Apparently it works. So for us to be badmouthing a tactic
that we have not personally split-tested seems a little ridiculous.

There are a lot of things in marketing that a lot of us won't agree on.
Personally, I hate long, drawn out sales pages. I would much rather
just tell someone what they're getting, what I can do for them, then
give them a decent price. Heck, I can accomplish that in a paragraph.

But that's not what works. Look at any high-converting sales page.
That sort of tactic isn't what moves the most product.

So why fight it?

Here's the bottom line. This tactic might not appease to everyone.
This tactic might drive some of you up the wall. This tactic might not
be something you'd want to force onto your buyers. This tactic might
not be something you agree with.

But it works. And that's all that really matters.

So if you wholeheartedly disagree with it, I have some words of advice:
Walk away from it. You don't have to purchase everything that pops
into your inbox - especially strategies that you disagree with in the first
place. Just move on, continue working on YOUR methodology, and
maybe one day you'll discover a tactic that somebody will dislike enough
to make a public post on one of the most populated Internet marketing
forums...then buy it anyway.

All the best,

Jesse Kemmerer
kemmerer.j@gmail.com

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Clark

15 years ago

Andrew Cavanagh earns my vote as the best answer in this thread.

If you read Wellman's admission that he "pre-sold" a 30,000 prospect (waiting) list, then gave them two hours with the instant buy now button on the sales page for the "A" crowd then changed it over to the other method for the "B" crowd which yielded greater results then there can only be one conclusion to draw upon here....

The pre-sell content stinks to which, Andrews' comment becomes highly relevant "Split testing is great but keep in mind you could just be testing one poor idea against another poor idea to see which is the least poor LOL."

I don't subscribe to other's thoughts in this thread that state it works, just keep your personal opinion out of it.... keep in mind that the audience was warmed to the launch.

The true test is to bounce cold prospects (no pre-selling) off both strategies to find the control.

I happen to believe that the launch wasn't what Wellman anticipated yet he was able to glean some good news that is worthy of, yet requires further testing in future to replicate the same/similar outcome under different conditions.

P.S. Wellman, your grass on your front lawn looks burnt 'round the walk way.

Originally Posted by AndrewCavanagh

The real question I'd ask is "what else did you test?"

I wonder if a page with a video and headline, bullets and an order button underneath might get a higher response.

Or a page with a video and a full sales letter underneath.

Or any other number of combinations.

Split testing is great but keep in mind you could just be testing one poor idea against another poor idea to see which is the least poor LOL.

Kindest regards,
Andrew Cavanagh

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