A simple way to reactivate old subscribers that are rusting
make them opt-on to a new list to get that report.
once you have them on the new list, make sure not to drop the ball this time, and upsell and follow up constantly and properly to make them buyers.
as soon as they are on a new list, they are now newly reactivated customers... making grass grow where there was nothing more then parched desert.
hope its useful to you! I have successfully used this technique just today to turn an old rusting list of prospects, and resuscitating a nice number of them into a fresh ones.
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