Rant about product launches, affiliates and upsells

by 27 comments
Another big launch in the Internet marketing niche... and another bunch of rants about numerous affiliates promoting the launch... affiliates using the same sales copy... and the promoter trying to upsell customers.

I love this forum for the vigorous debate we so often see... but what about some rigor to go along with the vigor? What about some constructive criticism instead of just criticism?

A major IM launch is a terrific opportunity for us to analyze, discuss and learn from the marketing tactics involved, especially since many of us are not just marketers but also potential customers.

So rather than just focus on WHAT the promoters and affiliates did... why not ask WHY they did what they did, and what were the RESULTS? And whether these are tactics we might try in our own marketing.

A few juicy topics arising from the Stomping The Search Engines 2 launch that come to my mind are:

1. The offer

As a potential customer, did this appeal to you? As a marketer, have you tried - or will you try - something like this? Why do you think StomperNet went with this offer, rather than simply promote the course for $497?

2. The upsells

Did these appeal to you, deter you from ordering, or have no effect? Were there too many upsells or just the right number? What did you think of the price points of each of the upsells? Why do you think these particular offers were chosen?

3. The affiliate offers

Did many affiliate offer bonuses? Why do you think they did or did not? Who did you end up ordering through and why?

4. Affiliates using the same copy

If you received the same promotional copy from a number of different marketers... did that turn you off each of those marketers? Why or why not? Why do you think they used the same copy - a symptom of the affiliates not having enough time, imagination, skill, etc to send something better?

5. The results

Twenty Warriors can voice their opinions about what they love/hate... but how representative are they? What were the actual results achieved by the launch? Obviously I don't know the financial results... but as Mike Filsaime indicated in an email he sent to his list, StomperNet had over 7,000 orders within 18 hours and were set to achieve 10,000 within 24 hours.

Since I am an affiliate I am also privy to some other details which indicate that the upsell strategy has not just met - but exceeded expectations. Does that alter your opinion - as a marketer - of the upsells?

Over to you!
#internet marketing #affiliates #launches #product #rant #upsells
  • Profile picture of the author Chris W. Sutton
    Whatever Anna says, I always agree with because she is my Aussie buddy! BTW, she has a fantastic newsletter that I really like alot.

    I'm sorry if I embarrassed you, Anna, but I just have to tell it like it is!

    Take care!
  • Profile picture of the author dbarnum
    As internet marketers, we need to first of all set ourselves apart from the other online shoppers here, as each of us could nit-pick online campaigns to death naturally, as anyone would do in their own industry. That’s normal and expected. It’s life.

    Then we just need to look at what we want as buyers. That’s it. Does the package offer what you want?

    I look at what is being offered with the package:

    1) If it’s a refund / price discount – compare to find the best, of course. But look at #2 next.

    2) If it’s something to go with the package, what’s the value? Who’s offering it? Will they be around next month? Etc. Will it enhance my experience or just be something else to learn, too, that may not really be needed just now? If not, go to #1.

    OK, I admit: yes, I do buy from these types of promos – as well as many others like WSOs - -now don’t get me going there! WSO addict here
    • Profile picture of the author Bev Clement
      Anna, I have no view on it, because I have been busy and haven't even taken a look at the offer. How many upsells are there, and what sort of costs are they?
  • Profile picture of the author Midas3 Consulting
    Don't understand the fuss, the upsells took a grand total of 7 seconds to bypass, just not an issue at all, you don't want them don't choose them.

    They gave away a very high quality product for "free", if the mags shite it's shite and you cancel, seems like a win win to me.
  • Profile picture of the author David Raybould

    If this spamming is the extent of your marketing skill I think you can rest assured your product launch consultancy calendar is going to stay empty for the forseeable future....
    • Profile picture of the author alg6565
      I did buy the $97 upsell product. My main issue was the payment process. After agreeing to trial the magazine (to get STSE2) and additionally the video, I entered my payment details, knowing that the postage was just over $30 to the UK. I then got all the upsells, and statements to the effect that the order is not complete, that you need to customise your order etc.

      Now most of us are used to adding items to a shopping cart and then when we have finished we go to the checkout to pay. I guess the Stomper guys have figured out that many people pull out of transactions when they see the combined total at the checkout - so cunningly they have omitted that stage.

      I don't know what the rest of you guys saw at the end of the order process but I am guessing that you must have had a final confirmation page to confirm your order? In my case, I opted for the $97 video series, declined the $247 course but was interested in the "basic" version of the same course for $147.

      However, I did not want to run up this kind of bill $30 + $147 + $97 on the particular card I had entered the details for earlier, so I backed up on my browser to amend the card details. I lost the page so I was all set to reload the page and begin again, when I checked my emails and saw that the order had already been placed for STSE2 and the $97 product. All this happened without me reaching any final page to confirm my complete order.

      Now the guys at Stompernet must know that most people are used to shopping carts and all the stuff on the site about customizing your order and your order is not complete reinforces that. To not follow the traditional payment process that most reasonable ecommerce sites follow - where you add items to a shopping cart, then see a combined total at the checkout, which you agree to pay - seems like a sneaky tactic to ensure that customers are parted from their money immediately, with no chance to review the total purchase price.


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