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Need help solving a problem

by MarkNYC88
5 replies
I have an internet marketing class and I need help solving this problem..teacher says its algebra,,and requires logical thinking..i tried it out twice but could not solve it correctly..lets see if you guys are smarter. lol
Ok here it is:

Impressions
13,456,400

CTR
3.50%

Response Rate
0.04021%

Cost Per Booking
$51.02

Avg Rev/Booking
$372.97

Answer the following:
Clicks
?
Ad Spend
?
CPC
?
Conversion Rate
?
Bookings
?
Revenue
?
ROAS
?
#problem #solving
  • Profile picture of the author WillR
    Clicks
    470,974 (3.5% of total impressions)

    Responses/Bookings
    5410.82 (0.04021% of total impressions)

    Ad Spend
    $276,059.96 (responses x cost per booking)

    Cost per Click
    $0.59 (ad spend / clicks)

    Conversion Rate
    0.04021% (same as response rate -- already given)

    Revenue
    $2,018,073.54 (bookings x rev per booking)

    Profit
    $1,742,013.58 (revenue - ad spend)

    * These figures are based on the fact that response rate was meant as a percentage of total impressions and a response meant a booking. That was not made very clear.
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    • Profile picture of the author Barry Unruh
      Originally Posted by WillR View Post

      Clicks
      470,974 (3.5% of total impressions)

      Responses/Bookings
      5410.82 (0.04021% of total impressions)

      Ad Spend
      $276,059.96 (responses x cost per booking)

      Cost per Click
      $0.59 (ad spend / clicks)

      Conversion Rate
      0.04021% (same as response rate -- already given)

      Revenue
      $2,018,073.54 (bookings x rev per booking)

      Profit
      $1,742,013.58 (revenue - ad spend)

      * These figures are based on the fact that response rate was meant as a percentage of total impressions and a response meant a booking. That was not made very clear.
      Shame on you for helping him cheat on HIS assignment.
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      Brain Drained...Signature Coming Soon!
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    • Profile picture of the author Randall Magwood
      Originally Posted by WillR View Post

      Clicks
      470,974 (3.5% of total impressions)

      Responses/Bookings
      5410.82 (0.04021% of total impressions)

      Ad Spend
      $276,059.96 (responses x cost per booking)

      Cost per Click
      $0.59 (ad spend / clicks)

      Conversion Rate
      0.04021% (same as response rate -- already given)

      Revenue
      $2,018,073.54 (bookings x rev per booking)

      Profit
      $1,742,013.58 (revenue - ad spend)

      * These figures are based on the fact that response rate was meant as a percentage of total impressions and a response meant a booking. That was not made very clear.
      Genius status.
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      ==>> Free book reveals make money with affiliate marketing
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      • Profile picture of the author MarkNYC88
        Hey thanks for the reply, but actually response rate refers to the bookings/impressions, not bookings/click. Assuming this definition, can you rework the problem? I had the same thing happen to me..thats what the teacher told me.
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        • Profile picture of the author WillR
          Originally Posted by MarkNYC88 View Post

          Hey thanks for the reply, but actually response rate refers to the bookings/impressions, not bookings/click. Assuming this definition, can you rework the problem? I had the same thing happen to me..thats what the teacher told me.
          I have no idea what you mean.

          It's all very straightforward maths -- nothing difficult.
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