Driving Traffic to My Sales Letter - Questions

[tntrader]

Hi All,

I finally finished my first ebook (actually a course, ebook and videos) and uploaded all the files tonight so it is ready to promote. I will use PPC after the site has been live for one month. For right now though, I intend on doing the following (note the questions with each one):

1) Release 2 PR's.
Is PRweb the best avenue to do here? Is it worth paying to release the PR's or is the free service good enough? Thoughts?

2) Video Marketing - My business partner and I created over 20 video clips to use solely for marketing purposes.
Anyone know of a good, hopefully free, guide on the best way to use/submit videos for marketing purposes? I.E., I need to know what exactly to name the videos (I assume I need to use the keyword(s) I am targeting, right?)

3) Article Marketing (of course) - We already have 25 articles written and starting Monday my business partner and I will write 1 article per day each, while also submitting 2 articles for article marketing. I think I have this step down pretty well already, but tips are always welcome

4) Blogs/Social Sites Etc.: Our sales letter has a blog attached to it that currently receives around 30-40 uniques / day. I intend on making a pitch for our product above the fold on this blog, and possibly implementing a pop-up offering our free report. We also have blogger blogs, a couple of Lenses and hub pages created and will add content at least every few days.

5) Forum Marketing - I am planning on outsourcing this.

6) Social Bookmarking - I am also going to outsource this. I used to use Bookmarking Demon, and still do for other sites, but this site is too important to risk it.

7)Directory Submissions - I will outsource this to someone I've used in the past with reasonable rates and manual submission.

I would love any advice you all may have and especially help with my questions. Thanks in advance.

Chris

[Jeffrey Louis]

Put your website on your signature in forums in which your niche is talked about

[JG Marketing]

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[Paul M]

Originally Posted by tntrader

Hi All,

I finally finished my first ebook (actually a course, ebook and videos) and uploaded all the files tonight so it is ready to promote. I will use PPC after the site has been live for one month. For right now though, I intend on doing the following (note the questions with each one):

1) Release 2 PR's.
Is PRweb the best avenue to do here? Is it worth paying to release the PR's or is the free service good enough? Thoughts?

2) Video Marketing - My business partner and I created over 20 video clips to use solely for marketing purposes.
Anyone know of a good, hopefully free, guide on the best way to use/submit videos for marketing purposes? I.E., I need to know what exactly to name the videos (I assume I need to use the keyword(s) I am targeting, right?)

3) Article Marketing (of course) - We already have 25 articles written and starting Monday my business partner and I will write 1 article per day each, while also submitting 2 articles for article marketing. I think I have this step down pretty well already, but tips are always welcome

4) Blogs/Social Sites Etc.: Our sales letter has a blog attached to it that currently receives around 30-40 uniques / day. I intend on making a pitch for our product above the fold on this blog, and possibly implementing a pop-up offering our free report. We also have blogger blogs, a couple of Lenses and hub pages created and will add content at least every few days.

5) Forum Marketing - I am planning on outsourcing this.

6) Social Bookmarking - I am also going to outsource this. I used to use Bookmarking Demon, and still do for other sites, but this site is too important to risk it.

7)Directory Submissions - I will outsource this to someone I've used in the past with reasonable rates and manual submission.

I would love any advice you all may have and especially help with my questions. Thanks in advance.

Chris

1. PR webs paid service is the best one to go for if you want maximum exposure.

2. I would suggest using an intro video on your sales or squeeze page, you can also submit your videos to sites like, youtube, myspace etc, or you can use your videos as a series leading up to your launch

The rest of your plans are spot on, but you can also try adding your website to your forum sig file.

You can also comment on blogs related to your product and leave a back-link to your website.

You can create hub and squidoo pages full of related information with the aim of leading your visitor back to your website.

You can answer related yahoo questions and leave a back-link to your website.

You could also start your own affiliate program an gain some affiliates, The easiest way is through clickbank and paydotcom.

paul

[tntrader]

Thanks so much you all. I appreciate the advice.

Anyone else have anything to add?

[Jeff Hope]

Originally Posted by tntrader

Thanks so much you all. I appreciate the advice.

Anyone else have anything to add?

Chris,

I have seen it said that you should get your conversions optimized first, before you do any other marketing.

The fastest and in some ways most accurate way to do that is with PPC.

In other words, drive enough traffic by PPC to do all your split-testing, keyword conversion stats, etc., until you've found a combination that you know converts very well. THEN start marketing by all those other methods.

I know it sounds contrarian, but I have a number of clients who follow it, and it seems to work for them.

Jeff

[jasonl70]

I completely agree with Jeff.. use ppc to test and optimize your site and conversions. You can accomplish in 1 day what could otherwise take you a month or even longer.

Plus, ppc will tell you which keywords are even worth your effort before you go and write tons of content/articles for non-converting traffic.

Even if ppc ends up not being profitable and you drop it, you still will hopefully have a well-oiled machine in place in which to send traffic to.

of course, this is just my experience and opinion

[macchiavelli]

You have a great plan of attack my friend.
Since I also plan on releasing a new product, dont mind if I copy your strategies.

The only problem with me is that I cant do most of the stuff myself so I will need to spends hundreds on outsourcing alone

Ah well.

[tntrader]

Jeff and Jason, very good point on using PPC first. I've used it in the past with a little success, but I guess I am a little rusty with it.

I know this question has been answered 100's of times on this forum alone, but how much traffic is enough to determine conversion stats (typically)? 1,000 visitors? More?

Thanks again.
Chris

[rwil02]

Originally Posted by tntrader

Jeff and Jason, very good point on using PPC first. I've used it in the past with a little success, but I guess I am a little rusty with it.

I know this question has been answered 100's of times on this forum alone, but how much traffic is enough to determine conversion stats (typically)? 1,000 visitors? More?

Thanks again.
Chris

It depends on the relative conversion rates for testing.

A difference of 1 sale per thousand visitors MIGHT be significant if you are looking at 2-4 sales, but NOT significant looking at 12-14 sales. And that might change again depending on whether your sample size is 500, 1000, or 10000.

You need to do something like a chi test for a single test like this.

So you would get a mean (Visitor Value) and a standard deviation (variance in rates).
But you'll commonly find that the SD is LARGER than the visitor value to begin with, which is to say there is a > 30% likelihood that the true conversion rate approaches zero. (+-1SD = 68% likelihood.

EG. 1000 visitors, $30 sale, 20 sales = $600
mean = Visitor Value = $0.60
Variance = 26.28 ((980 x 0.6 x 0.6) + (20 c 29.4 x 29.4)) / 1000
SD (SQRT Variance) = $5.13

So your conversion rate is 2%, visitor value is 0.60, but the SD is so wide that it could actually be -$4.53 to $5.73 with about a 70% likelihood.

If you up it to 10K visitors with the same values, the SD only drops to ~$4.2 so you might need a million visitors to fix a range with a reasonable limit > 0

[Samuel P.]

Traffic Geyser is a nice program to use for video submissions.