Honesty . . . SELLS
I see a profusion of the above lately. Not just on our front-door here, WF, but all over. Was it always around? Undoubtedly. Imagine being blind for 5 years, though. One fine morning, your sight is restored. Many things you've seen a thousand times, things everyone has seen a thousand times, seem to pop onto your radar with starkness: steam rising from coffee, condensation on the inside of a window-pane. This is how it is for me with the above. Having taken quite a prolonged leave of absence from forums, several years, certain things - well - certain things pop.
So . . .
I figure I'll ramble for a moment, if you'll indulge me. And, don't for a second, take this post to be directed at the majority of people. The older I get (39) the less I am inclined to agree with my younger self on many subjects. I was quite hard on people in earlier years. Felt many of them, perhaps the majority, lacked a good code of ethics. Times change though, as I've said. On the whole, folks are pretty good.
This, then, is addressed to the minority. A minority, I should add, that quite likely operate with poor ethics not because they're bad people but because perhaps they know no better.
Honesty Sells.
You have a product to sell. And if you're here it must be a moneymaking product. You have a product; you want to sell it. I'm going to tell you how to do it . . .
The internet is rife with - how to say this politely? - ES-AYCH-I-TEE moneymaking products. Sham products. Half-complete products. Ill-informed products. And everyone, from the veteran marketer to the wet-behind-the-ears newbie, knows this. As a byproduct of this fact, there is a high level of buyer wariness. Who can blame us? Getting the sale is hard, therefore. And let us not forget that getting "THE" sale is not what it's all about. It's about, in many cases, getting "A" sale and getting "Another" sale and so on. The same person may buy from you every month, every day. Thing is, though . . . dupe him once, ruin his confidence for just a second . . . it's game over, my friend.
In practical terms, if you're here to sell (unlike some of us, no names, GRM, who are here to procrastinate, primarily), you can make life easier on yourself, make business boom, make yourself feel better, make others feel better, if you'd only follow one simple, all-encompassing philosophy: Honesty. People notice it. They respond to it. Before you know it, you have a reputation for it.
And the point of all this - although I'm sure it isn't lost on you - is this:
You get trust, you get sales.
Moderated: Articles like this belong on your Warrior Forum blog.
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