9 replies
New to IM and plan on going the affiliate route to start. I'm wondering what veteran affiliates due, if anything, to mitigate their liability. For example, acknowledging there is no such thing as zero risk, promoting herbal supplements or machinery or some other item with the potential for physical harm would seem to entail a higher degree of risk. In such cases what do you do to limit potential liability? Is an attorney approved terms and conditions listed on the site enough?

And on a lesser level do you take responsibility for returns if the customer does not receive satisfaction from your seller?

Thanks for all input,
Brian
#affiliate #liability
  • Profile picture of the author seasoned
    You SHOULDN'T try to scam. If the vendor, or product, has a good and valid reputation, you are probably safe. Otherwise, try out the product or accept the word of a reliable third party.

    You should only have to refund proceeds YOU got from the sale.

    Steve
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  • Profile picture of the author Brian Alaway
    Thanks Steve, good tip about refunding only your commission. Hopefully, those occasions will be rare.
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  • Profile picture of the author Igor Kheifets
    Hey balaway,

    I think you are overthinking this stuff.
    Do not focus on liabilities.

    just pick up some products to promote
    and start promoting. As you go along, you
    will get the sense of wrong and right.

    Igor
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  • Profile picture of the author Brian Alaway
    Thanks, Igor
    Do you use the product(s) you promote?
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  • Profile picture of the author Brian Alaway
    Thanks, Big Mike
    Plan to do that. Glad I'm not alone in thinking it's important.
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    • Profile picture of the author halfpoint
      I can't offer you any legal advice but I had this same concern a while ago.

      I ended up purchasing a copy of Auto Web Law Pro (no aff link) and I include a disclaimer, terms of use and privacy policy on all my websites generated by this software.
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  • Profile picture of the author Brian Alaway
    Pat,
    Thanks for the great link and advice. I'm already promoting some tech stuff that is pretty low risk but don't mind spending a little time and some bucks to get it right from the get go. Better safe than sorry.
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  • Profile picture of the author fan994
    I also use auto web law pro and I always buy what ever I might want to promote. I always want to make sure I want to promote the product. If I don't like it then I won't promote it.
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  • Profile picture of the author Brian Alaway
    Thanks fan994,
    I would think it's always best to use that which you promote. But a couple instances where I'm not sure that would be financially possible. 1 - store type products where there are dozens or more items (maybe try a sampling?) and 2 - in the case of high-end products costing hundreds or even thousands of dollars. May have to settle for thorough research instead?
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