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What is more important...sales page or product?

by snapper
21 replies
What do you spend more time on...the sales page or the product?

Is it true that the sales page is regarded as the most important link - get the sale and provide a 'reasonable' product.

Obviously the better the product the higher the customer satisfaction but I get the feeling that the majority of people would rather get a sale and provide a 'reasonable' product as distinct from making less sales and provide a 'great' product.

Does it depend on whether you are going for a 'one off' sale as opposed to adding a customer to a list?
#importantsales #page #product
  • Profile picture of the author MrLewisSmile
    Never ever ever provide a product that is less than incredible. A 'reasonable' product simply isn't good enough.

    Treat your customers as real and intelligent people! If they are giving you their hard-earned money then you have a duty to provide them with the best product you can create, and certainly the product your salesletter promises them.

    It's sad because I have seen tons of big "guru" launches, like the dayjobkiller for example, where the salespage will have most definitely cost them more to produce than the product, and was in every way more enlightening and entertaining than the product itself.

    Make a great product, then make a salespage that tells people how great it is.

    Don't settle for less!

    Lewis
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  • Profile picture of the author mikecorp
    Sales page and product are both important. You need to do quiet a bit of research before making a sales page for a specific product...such as the demands, profits, etc.
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  • Profile picture of the author dndoseller
    The product should deliver what your sales page promises and then some.

    You sales page has to promise a high ROI offer so your product has to deliver that.

    I spend allot of time on both.
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  • Profile picture of the author Ron Douglas
    If you have a great offer, it's much easier to create a high converting sales page.
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    • Profile picture of the author Kevin Riley
      PRODUCT! That's your rep.

      I'll spend a month on a product and a day on the sales page (OK, last one was 4 days just on the video). With an excellent product created, it is easy for me to create a compelling salesletter (and I don't even have to lie).
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    • Profile picture of the author steven90210
      Originally Posted by Ron Douglas View Post

      If you have a great offer, it's much easier to create a high converting sales page.
      I wholeheartedly agree
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  • Profile picture of the author CDarklock
    Originally Posted by snapper View Post

    Obviously the better the product the higher the customer satisfaction but I get the feeling that the majority of people would rather get a sale and provide a 'reasonable' product as distinct from making less sales and provide a 'great' product.
    It really comes down to what you're doing. Do you have a good product that you are making great, or do you have a crap product you are trying to make good?

    If your product is good, you can go right ahead and sell it. If it's crap, don't even think about selling it - make it good.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author snapper
      Thanks for the replies.

      I asked the question because in the back of my mind I have seen a couple of people advise lately that the important thing is to get a sale and as long as the product is 'acceptable' then everything will be sweet. Obviously I am paraphrasing but that was the gist of it.

      My feelings are that if you offer the highest quality product possible, that has demand, then everything else will take care of itself including the sales page but I am a newbie at offering product and therefore thank you for your responses.
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      • Profile picture of the author gianne2705
        Both is important.The sales page will help you to sell your products and the products will prove how true is your sales page.
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  • Profile picture of the author davetropeano
    Salesletter.

    If you don't have conversion you don't have a business. People buy because of reputation, referral, and the quality of the salesletter.

    This isn't a license to produce a crap product. But it is a warning to not get into 'perfection mode' and try and make the perfect product.

    Make a good product. Offer a good service. And let the market give you feedback through their comments, support questions, and refund rate. Then improve things as needed.
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  • Profile picture of the author Joseph Then
    Great salesletter gets your the sales.

    Great product lowers your refund rates.
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  • Profile picture of the author TimGross
    I've written multiple lengthy articles on this, but here's the short version:

    The sales letter/selling process is the most crucial element, because if that doesn't work no one will buy your product to find out if it's good or not.

    Biggest tip: Write the sales letter first, because when you realize the types of benefits that will be most effective in your sales letter, it can help shape your product.

    (ie, what you don't want is to create your product, then write your sales letter and think, "Ah, too bad my product doesn't [fill in the blank], that would've been a good bullet point.)

    By writing the sales letter first, the product and the sales letter can be improved.
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  • Profile picture of the author activetrader
    Both are important but I think sales page is more important. Sales page will get you a sale but if your product sucks, you will have lots of returns and your publisher account will get shut down

    Originally Posted by snapper View Post

    What do you spend more time on...the sales page or the product?

    Is it true that the sales page is regarded as the most important link - get the sale and provide a 'reasonable' product.

    Obviously the better the product the higher the customer satisfaction but I get the feeling that the majority of people would rather get a sale and provide a 'reasonable' product as distinct from making less sales and provide a 'great' product.

    Does it depend on whether you are going for a 'one off' sale as opposed to adding a customer to a list?
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    Me

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  • Profile picture of the author morwanneg
    I think it is product! You're making sales page to promote or to advertise your product but it is the product that people would buy not your sales page though the sales page should be competitive and strong enough for the clients to know your product well.
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  • Profile picture of the author Tracey_Meagher
    Under-delivering on a product pitched with a great sales page will do you no favours when it comes to repeat business. It's like going into a fabulous new restaurant with stunning decor and being served a Big Mac. The Big Mac is acceptable as far as food goes but it just doesn't live up to the expectations set by the surroundings.

    Personally, I believe that the product should be as great as it can be and deliver everything promised in the sales letter. You owe it to the buyer who is putting their trust in you and what you are selling.
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  • Profile picture of the author Poppy61
    According to me, a sales and the product - both are equally important. NO matter how good your product is, if its sales page isn't convincing enough, it's not going to convert at all. On the other hand, if you have the best sales page yet the product quality is poor, that will only result in refunds and harming your reputation.

    So, I believe pay as much attention as you can towards the product creation and once you're through with it, focus on your sales page.
    Take each step at a time.

    Hope this helps.

    Good luck


    Originally Posted by snapper View Post

    What do you spend more time on...the sales page or the product?

    Is it true that the sales page is regarded as the most important link - get the sale and provide a 'reasonable' product.

    Obviously the better the product the higher the customer satisfaction but I get the feeling that the majority of people would rather get a sale and provide a 'reasonable' product as distinct from making less sales and provide a 'great' product.

    Does it depend on whether you are going for a 'one off' sale as opposed to adding a customer to a list?
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  • Profile picture of the author Adrian Cooper
    Originally Posted by snapper View Post

    What do you spend more time on...the sales page or the product?

    Is it true that the sales page is regarded as the most important link - get the sale and provide a 'reasonable' product.
    That is totally the wrong approach, and one that many IM'ers make.

    You are looking at visitors to your site as walking credit cards, wondering how best to part them from their hard earned cash.

    IM is, or should be, about offering excellent products of the standard you would wish to purchase yourself, on or off line.

    If the product is not excellent - never offer it.

    One of my eBooks is 560 solid pages in normal 12 pitch Times New Rona, laid out like a paperback book, took me 2 years to write and edit, and I offer it for $17 with another $152 of bonuses - each of which are a higher quality than most main products I see offered.

    I could have thrown together 100 pages, not edited it properly and offered it for $37, but I could never do that.

    I did a Google search, in quotes for an exact match, on that eBook, and there are 20,200 landing pages out there from affiliates promoting it because they want to.

    Always have absolute respect for your potential customers, and treat them like God.

    If you do this the sales will always follow, and will increase in the long term.
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  • Profile picture of the author chrisj9ball
    All i can say is product,product,product. It's no good having a great sales page if the product is not up to standard.

    Getting the information from your customers is no good in the long term if your product is not worth the paper its printed on.

    I say this because if you dont supply the customer with good product, good service. Will they buy from you in the future?

    If you have the money i would out source the sales page. And put extra time into the product.

    Best of luck.
    Chris.
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  • Profile picture of the author Jon Steel
    Bottom line: BOTH ARE EQUALLY IMPORTANT!!!

    If you don't have a powerful sales page, you'll never sell it (regardless of how good it is). If you have a crappy product, people will keep asking for a refund and your credibility will plummet.

    js
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    • Profile picture of the author snapper
      Reading the replies it would seem to me it is a matter of strategy.

      My immediate thought is that it is a bit like advertising luxury items against run of the mill items and motor vehicles come to mind.

      The luxury car dealer has the flashy brochure etc etc, has the plush showroom and has pride in their product whereas the used car dealer is looking for turnover...get as many people to the door and sell as much as you can.

      The luxury car dealer is seeking to make a good impression and often their customers become repeat customers. You are a mercedes person or a BMW person and often remain loyal.

      The used car dealer hopes for repeat business and will get some repeat business from people they 'connect' with, but generally they only get one go at selling to a customer.

      Reading this thread it would seem that IM is much the same. You take the luxury car route and offer the best product possible with the big glossy sales brochure or you are like the used car dealer that does enough to get the sale but it is not real flashy.

      What is the best option...I am a little confused and I guess it relies on my personality...Am I happy to offer a used vehicle or am I particular about what I offer and offer the luxury vehicle.

      Suppose there will be people that sit on both sides of the fence for as long as there are sales taking place.

      Where do I sit...sometimes I think it is a burden but I get very particular about doing something as best I can. Although I haven't developed any products yet...I can see that when I do I will want them to be as good as I can possible get them. I am grateful for everyone who has offered their opinion.
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  • Profile picture of the author Nathan Denton
    what came first? the chicken or the egg?
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    Online marketing, offline marketing and various other things.
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