Hire a CopyWriter... Do it Yourself

by Scott Ames

Posted: 15 years ago 14 replies

INTERNET MARKETING

Long term, I'm wondering what the best approach might be.. Learn copywriting ,go through the pain, get good, or hire copywriters and concentrate on the products. Thoughts?

#copywriter #hire

Brad Gosse 15 years ago

I think you either have the gift or you don't If you don't, then pay someone and focus on your strengths. If you have to "get good" you already know the answer
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J. Barry Mandel 15 years ago

Easy one Scott - learn copywriting.

Anytime you need to bust out an AR series, write something to captivate your audience, or create a headline for example for your opt-in form you can do it anytime...if you know copywriting.

On the other hand if you can afford to pay someone and you know copywriting you will know what you are looking at once you get something back.

Also, think of how much you'll save for every salesletter you need written if you can churn out something decent?
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MrLewisSmile 15 years ago

I would say... both!

Like Justin said - "Anytime you need to bust out an AR series, write something to captivate your audience, or create a headline for example for your opt-in form you can do it anytime...if you know copywriting."

If you learn it yourself then your skills will carry over into everything you write. And that's powerful!

Lewis
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kemdev 15 years ago

Entrepreneurs either have a lot of time or a lot of money. Which
one do you have?

If it's time, take the time to learn the craft. If it's the latter, go
the easy route and get it done quickly.

All the best,

Jesse Kemmerer
kemmerer.j@gmail.com
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Loren Woirhaye 15 years ago

well, it's a learnable skill requiring dedication and
a lot of reading and writing.

Do you consider yourself a writer now?
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- Scott Ames 15 years ago
  
  Originally Posted by Loren Woirhaye
  
  well, it's a learnable skill requiring dedication and
  a lot of reading and writing.
  
  Do you consider yourself a writer now?
  
  I is a writer yes.
  
  Not even close. I have a lot to learn about copywriting.
  
  Thanks
  
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  Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
  
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MrLewisSmile 15 years ago

The Gary Halbert Letter

From Gary Halbert himself
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- Scott Ames 15 years ago
  
  Originally Posted by MrLewisSmile
  
  The Gary Halbert Letter
  
  From Gary Halbert himself
  
  Cool,, thanks for that.
  
  Thanks
  
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  Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
  
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Gabe77 15 years ago

This is one area I'd like to learn. On writing, it takes lots of practice to perfect one's style. I agree with Loren. Continue honing your skills. Don't stop reading and writing.
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CDarklock 15 years ago

Copywriting is half art and half science. It's rather like computer programming. Only certain kinds of people can be really good at it; anyone can do it passably well, if they try hard enough, but your brain has to work a certain way.

I like to think mine works that way, but - just like you can't label yourself a hacker - the decision ultimately belongs to others. You just have to work, learn, and let it happen when it happens.
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- Justin Jordan 15 years ago
  
  I'd say that it'd be a good idea to develop some skill at it, if for no other reason that it will help you to understand what the copywriters you hire are doing and make it easier to get the result you want. Familiarity with the process is always valuable.
  
  Thanks
  
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NickCook 15 years ago

It won't hurt to give it a try!

2 things that helped me:

1. An outline or template you can follow
2. Remember to write "from the heart" - in a casual/conversational tone

Hope that helps

Nick
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jbode 15 years ago

Learning to write copy is a great skill...

Here's a good approach:

1 Add on value to your product so that the product is more appealing for the price (requires less work to get them to buy)

2 Buy a copywriting course or learn some basics in copywriting

3 Find a good sales letter similar to your product to model after (such as cb's most popular products)

4 Try it out for a low priced product - see what results you get

If you get good results - learn more create more products and work your way up to higher priced products!
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