Using Free Ebook to build list - Any advice/tips

by him77
11 replies
Good day all,

I have writen an ebook for my nich that will be showcasing over 500 links/tools/resouces for them to use to boost the results they are looking for. My goal is to give this book away (they what of my product) for free, within the book explain "why" they need these resources, and to sell them how by becoming a member of my membership website.

I;m going to do some solo ads, fb ads, and other marketing.

Can anyone recommend ways to use this book to get even more optins?

thanks you for your time.
#advice or tips #build #ebook #free #list
  • Profile picture of the author Tom Addams
    I'll give the first suggestion: Testimonials on your squeeze page.
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  • Profile picture of the author ppcmanager
    Inbound marketing works great for such campaigns. Check out HubSpot blog for more details on how to do this.
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    • Profile picture of the author Steve B
      Just make sure both the ebook and the audience you are offering it to are super targeted. Make sure the audience is looking for "500 links/tools/resouces for them to use to boost their results." Ebooks are a dime a dozen these days - they're no longer a novelty or a "cool new way" to read a book.

      As to marketing, I would also suggest you contact blog owners, newsletters in the niche, and the larger sites in the niche. Tap into the content distribution channels that already exist in the niche.

      Good luck to you,

      Steve
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  • Profile picture of the author twinkenterprises
    You can start a blog and use your book as a giveaway for a persons email address on there.
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  • Profile picture of the author zimzalabim
    As you build your list, reach out to other list owners to explore ad swaps/reciprocal mailings. Look for complimentary list owners with stuff your subscribers might like and vice-versa. Don't email your list about any old junk, research your potential ad swap partners and their offering.

    Occasional, carefully selected ad swaps/reciprocal mailings can be a great way to leverage what you have, build your list, get your ebook in front of people and build joint venture relationships also.
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  • While you list build you can make money off your free eBook. Simply use Install Monetizer's content wrapper that displays an advertising offer in the download process of your eBook... so you can list build and make money.
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  • Profile picture of the author Ninjo
    Originally Posted by him77 View Post

    I;m going to do some solo ads, fb ads, and other marketing.

    Can anyone recommend ways to use this book to get even more optins?

    thanks you for your time.

    Twitter. Facebook. Instagram. Reddit. LinkedIn. Digg. Youtube.

    Use all of the free social media platforms to advertise and promote your offer.
    There are other ways of using Facebook than FB ads; ways which are almost made for this kind of promotion, but use FB ads also if you are planning to.

    The volume you can get out of social media is incredible. If you believe in co-incedences; ever notice almost every company in the world that has a web presence has a Facebook and Twitter (and even those companies who have zero prior web presence)

    Each of the above sites has thier advantages and disadvantages - some are more useful for other things than directly promoting a free ebook, some are perfect for it.

    I also strongly recommend forum marketing.
    (Everyone and everything fits in somewhere),

    Don't be spammy or impatient with your forum marketing strategy though; genuinely get interested and involved in the community and be helpful. This should be easy for you as you've already mentioned in your post that you're going to pick a niche you have some knowledge about. One of the keys to succesful forum marketing is to be patient and grow within the community of your customers while your products/services grow along with you. Patience meaning striving consistantly not simply waiting.

    You sound as if you have a good general idea of what you are doing; the best thing for you to do now is knuckle down and get on with it. With your first step being Niche Research.

    Practice is an awesome teacher.

    Best of luck with you're venture.
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  • Profile picture of the author wbee
    Make your ebook easily sharable by implementing social icons on it like Facebook & Twitter.
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  • Profile picture of the author Sebastian Gomez
    You should promote your ebook through a squeeze page or opt in box to exchange it or a person's email. Have a "catchy" description of your book in the squeeze page and shocking colour to get more increase your option rate!

    Also, if you don't have a book cover get it done in fiver for 5 bucks. Makes a huge difference!

    Hope it helps
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  • Profile picture of the author Mack
    I'd avoid calling it an "eBook".

    Instead try something else that adds more value to it, like:

    - Swipe File
    - Blueprint
    - Guide
    - Action Plan

    etc... Make it sexy
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  • Profile picture of the author renhoek
    You might do a series of youtube videos that demonstrate some protion of the list. Implement how you would use 1 resource and show "how to" with it. and then link back to your optin squeezepage with it.
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